Chapter 10 part 2

    Jordan May
What do they sell
•   Microsoft: software
•   Starbucks: coffee
•   Apple: iPods
•   General Electric: technology infrastr...
Product planning process
•   Idea development
•   Idea screening
•   Strategy development
•   Product and financial planni...
services
•   Microsoft: computer repair
•   Great Clips: hair cuts
•   Geek Squad: computer repair
•   Papa John’s Pizza: ...
Pricing factors
• Selling price = product cost + operating
  expenses + profit
Channel members
• Businesses that take part in a channel of
  distribution
• Retailers
• Manufacturers
• Delivery services...
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Chapter 10 Part 2

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Chapter 10 Part 2

  1. 1. Chapter 10 part 2 Jordan May
  2. 2. What do they sell • Microsoft: software • Starbucks: coffee • Apple: iPods • General Electric: technology infrastructure • IBM: IT services • SAS: computer software
  3. 3. Product planning process • Idea development • Idea screening • Strategy development • Product and financial planning • Limited production and test marketing • Full scale production
  4. 4. services • Microsoft: computer repair • Great Clips: hair cuts • Geek Squad: computer repair • Papa John’s Pizza: pizza delivery • Remaxx: real estate
  5. 5. Pricing factors • Selling price = product cost + operating expenses + profit
  6. 6. Channel members • Businesses that take part in a channel of distribution • Retailers • Manufacturers • Delivery services • Production

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