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  • 1. Chapter 10 part 2 Jordan May
  • 2. What do they sell • Microsoft: software • Starbucks: coffee • Apple: iPods • General Electric: technology infrastructure • IBM: IT services • SAS: computer software
  • 3. Product planning process • Idea development • Idea screening • Strategy development • Product and financial planning • Limited production and test marketing • Full scale production
  • 4. services • Microsoft: computer repair • Great Clips: hair cuts • Geek Squad: computer repair • Papa John’s Pizza: pizza delivery • Remaxx: real estate
  • 5. Pricing factors • Selling price = product cost + operating expenses + profit
  • 6. Channel members • Businesses that take part in a channel of distribution • Retailers • Manufacturers • Delivery services • Production