Chapter 10 part 2
Jordan May

What do they sell
• Microsoft: software
• Starbucks: coffee
• Apple: iPods
• General Electric: technology infrastructure
• IBM: IT services
• SAS: computer software

Product planning process
• Idea development
• Idea screening
• Strategy development
• Product and financial planning
• Limited production and test marketing
• Full scale production

services
• Microsoft: computer repair
• Great Clips: hair cuts
• Geek Squad: computer repair
• Papa John’s Pizza: pizza delivery
• Remaxx: real estate

Pricing factors
• Selling price = product cost + operating
expenses + profit

Channel members
• Businesses that take part in a channel of
distribution
• Retailers
• Manufacturers
• Delivery services
• Production