Chapter 10

 Jordan May
Marketing Mix
• The blending of 4 marketing elements-
  product, distribution, price, and promotion
Marketing Mix, apple
• Apple usually introduces a new iPod around
  Christmas
• They distribute many iPods to each locatio...
Target Market
• Chevy Volt: people who are buying cars and
  are energy efficient
• Generic Products: people who don’t hav...
Decision Making process
1.   Recognize a need
2.   Gather information
3.   Select and evaluate alternatives
4.   Make a pu...
Decision making process, house
• Need: my house is too small for my growing
  family
• My house needs to be in a certain p...
Buying motives
• Emotional: buying because someone else is
  buying it or everyone else has one
• Rational: the most econo...
Rational vs. emotional buying
• Rational
  – Buying a generic brand mp3 player because it is
    cheaper
  – Buying the mo...
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Chapter 10

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Chapter 10

  1. 1. Chapter 10 Jordan May
  2. 2. Marketing Mix • The blending of 4 marketing elements- product, distribution, price, and promotion
  3. 3. Marketing Mix, apple • Apple usually introduces a new iPod around Christmas • They distribute many iPods to each location • They lower the price of old iPods and raise the price of new ones • They have commercials for each iPod
  4. 4. Target Market • Chevy Volt: people who are buying cars and are energy efficient • Generic Products: people who don’t have a lot of money • Sailboat Vacation: people who have a lot of money
  5. 5. Decision Making process 1. Recognize a need 2. Gather information 3. Select and evaluate alternatives 4. Make a purchase decision 5. Determine the effectiveness of the decision
  6. 6. Decision making process, house • Need: my house is too small for my growing family • My house needs to be in a certain price range because that is what I can pay • There are many houses but I think that the one that has enough space and is cheap enough for me to buy • I bought the cheapest good sized house • I chose the right house
  7. 7. Buying motives • Emotional: buying because someone else is buying it or everyone else has one • Rational: the most economical buy for your family and yourself
  8. 8. Rational vs. emotional buying • Rational – Buying a generic brand mp3 player because it is cheaper – Buying the more economical car even though its not as cool • Emotional – Buying an IPod instead of another brand because they are more popular – Buying the coolest car because everyone will like it

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