Protecting Your Brand With Twitter

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While sitting at my first BarCamp in Austin, I decided to make this presentation (very last minute). I made it about an hour before I went on to do my 15 minute presentation on using Social Media (Twitter) for customer service

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Protecting Your Brand With Twitter

  1. 1. Putting Out Fires With Social Media PROTECTING YOUR BRAND WITH TWITTER Sal Baldovinos @mayhemchaos www.mayhemandchaos.com/blog
  2. 2. Companies Using Twitter  JetBlu  DirectEnergyTX  Comcast  TurboTax  And many more then I couldn’t think of…
  3. 3. Entitlement vs. Expectations  Companies DO owe you a great experience/products  Companies DO NOT owe you free stuff (most of the time)  Companies should quickly resolve issues
  4. 4. Adding To The Frustration  Press 1 for English  No real connection to the person on the line  They don’t really “care” about me, they’re just reading a script  If you cannot help me, then who can!?
  5. 5. My Experience with…  The Houston Zoo  DirectEnergy – Poor Customer Service w/Twitter
  6. 6. Don’t Be That Guy  Expecting a hand out is like eating all your food and asking for it to be comp’d  Don’t Twitter while your mad or drunk or mad and drunk…  Use the 48-72 hour rule
  7. 7. Where To Stalk Me  Twitter: MayhemChaos  Blog: www.mayhemandchaos.com/blog Thank You! Sal Baldovinos @mayhemchaos www.mayhemchaos.com/blog

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