Media Kits & PR: How to Market Yourself In Today’s Crowded Space Francesca Banducci  (@SITSGirls) Allison Talamantez  (@az...
Sidebar & Affiliate Ads Conversation
 
HOW DO  YOU   STAND OUT FROM THE CROWD?
Know Thy Self <ul><li>Who are you online & offline? And who is your audience? </li></ul><ul><li>What do you have to offer ...
Listen Know Thy Brand
Watch, Listen & Learn <ul><li>Who is on your brand wish list and WHY? </li></ul><ul><li>What are they currently doing in s...
5 Successful Pitch Strategies <ul><li>Brevity is welcome in email. </li></ul><ul><li>Media kits are useful. Phone calls ar...
Plan & Strategize <ul><li>Know who you want to be when you grow up. </li></ul><ul><li>Have idea starters. </li></ul><ul><l...
Have Your Tool Kit Ready
Really Have Your Tool Kit Ready <ul><li>Check out  http://www.thesitsgirls.com/2011/11/how-to-market-your-blog/   for a do...
Francesca Banducci  (@SITSGirls) Bloggy Boot Camp/The SITS Girls www.thesitsgirls.com • • • • • • • • • • • • • • • • • • ...
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BlogWorld LA 2011: How To Market Yourself In Today's Crowded Space

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Interested in making money online from your blog, but are not really sure where to start? Check out these tips from Francesca Banducci and Allison Talamantez at BlogWorld LA 2011 and learn what you need to know.

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BlogWorld LA 2011: How To Market Yourself In Today's Crowded Space

  1. 1. Media Kits & PR: How to Market Yourself In Today’s Crowded Space Francesca Banducci (@SITSGirls) Allison Talamantez (@aztalamantez)
  2. 2. Sidebar & Affiliate Ads Conversation
  3. 4. HOW DO YOU STAND OUT FROM THE CROWD?
  4. 5. Know Thy Self <ul><li>Who are you online & offline? And who is your audience? </li></ul><ul><li>What do you have to offer a brand? </li></ul><ul><li>Where will your sponsored content live? </li></ul><ul><li>Why are you worth the investment? </li></ul><ul><li>How often are your readers open to sponsored content? </li></ul>
  5. 6. Listen Know Thy Brand
  6. 7. Watch, Listen & Learn <ul><li>Who is on your brand wish list and WHY? </li></ul><ul><li>What are they currently doing in social media? </li></ul><ul><li>What are they NOT currently doing in social media? </li></ul>
  7. 8. 5 Successful Pitch Strategies <ul><li>Brevity is welcome in email. </li></ul><ul><li>Media kits are useful. Phone calls are better. </li></ul><ul><li>Switch it up: Email-Phone-Email. </li></ul><ul><li>Figure out how to be a brand’s hero. </li></ul><ul><li>Never bet against yourself. </li></ul>
  8. 9. Plan & Strategize <ul><li>Know who you want to be when you grow up. </li></ul><ul><li>Have idea starters. </li></ul><ul><li>Make a pitch calendar. </li></ul><ul><li>Ask questions and build relationships. </li></ul><ul><li>And then… </li></ul>
  9. 10. Have Your Tool Kit Ready
  10. 11. Really Have Your Tool Kit Ready <ul><li>Check out http://www.thesitsgirls.com/2011/11/how-to-market-your-blog/ for a downloadable eFile on Media Kit elements. </li></ul>
  11. 12. Francesca Banducci (@SITSGirls) Bloggy Boot Camp/The SITS Girls www.thesitsgirls.com • • • • • • • • • • • • • • • • • • • • Allison Talamantez (@aztalamantez) Sway In Real Life www.swaygroupllc.com

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