Mag e nto , OXID, xt:c o mme rc e , ho me -g ro wn
S ho ps – Evaluatio n Guide fo r Ente rpris e s
05.05.2009 | Björn Schotte

Who is MAYFLOWER GmbH
❙ Germ any‘ biggest PHP solution provider
s
❙ 70 em ployees (M unich, Würzburg, Ham burg)
❙ Subsidiary com pany SektionEins Gm (Web Security)
bH
❙ Custom include
ers
❙ neckerm ann.de
❙ Globetrotter
❙ E.ON IS
❙ TV stations
❙ Nintendo
❙ …
❙ Experience in im plem enting OXID eShop EE,
xt:com erce and self-m
m ade shops, experience with
M agento
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 2

Ag e nda
❙ Feature pyram id
❙ Short overviewabout Varien, OXID eSales, xt:com erce
m
Gm bH
❙ Case study self-m ade shop
❙ Google Trends –a brief view
❙ Evaluation criteria
❙ Perform ance
❙ Developer docum entation
❙ Howto develop for/integrate these shops
❙ Short sum ary m
m atrix –Com unity, Enterprise area,
m
modernity, TCO
❙ Sum ary
m
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 3

Fe ature Pyramide
Layout/Frontend
Performance
Shopping Cart
Play
Fascination
Data migration Usability
eBay, billiger.de, ciao.com …
,
UTF-8
B2B E-M M
ail arketing
SAP ePayment
PIM CRM Club SEO/SEM
Logistics ERP Controlling
Enterprise Search
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 4

Who is Varie n
❙ Com pany Varien, USA
❙ 50+ employees
❙ Editions Magento Com unity Edition and Enterprise
m
Edition
❙ 22 partners
❙ License EE: USD 8,900 per year per server, no single
license
❙ No PCI certification yet
❙ Marketplace „ agento connect“
M
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 5

Who is OXID e S ale s AG
❙ Started as a pure com ercial entity, 60+ em
m ployees,
headquarters Freiburg/Germ any
❙ Concentrates on DACH
❙ 60+ partners
❙ OXID eShop Editions: OXID eShop PE, OXID eShop EE
❙ Innovations: OXID eFire (SaaS platform)
❙ End 2008: open sourced eShop as OXID eShop CE
❙ April 2009: introduced OXID eXchange
❙ M 2009: introduced OXID Forge
ay
❙ License: ~ EUR 4,000 per server per year or EUR
12.990,00 single license per server, subscription model,
hosted m odel
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 6

Who is xt:c o mme rc e
❙ xt:Com erce Gm
m bH, Austria
❙ num of em
ber ployees currently not know (20?)
n
❙ Follow of OSCom erce
er m
❙ No free OpenSource edition possible, only test version
w about 1% of source code encrypted
ith
❙ License: EUR 97,00 up to EUR 990,00 (VEYTON 4 –
Version Ultimate)
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 7

Cas e S tuy s e lf-made S ho p
❙ Vaillant spare part store ❙ CountryAdm can create a
in
❙ Developed since 2004 CD edition inside online shop
(using InstallAnyw here)
❙ Distributed also offline on
>100,000 CDs in europe ❙ Uses SQLite instead M ySQL
on CD
❙ Em bedded OCR technology
inside w application
eb ❙ Order only via distributer, no
direct cart checkout
Make or Buy? In the E-Com erce
m
area only if you have very tailo re d
re quire me nts
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 8

Go o g le Tre nds
Worldwide
Germany
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 9

Go o g le Tre nds – what do e s it me an ?
❙ Trend for xt:com erce is difficult („
m XTC“„
, xt:com erce“
m
etc)
❙ Traffic on google has been increased since 2007 for
M agento
❙ … has outperform traffic for OXID and xt:com erce at
ed m
the end of 2008
❙ Varien uses Google Trends as a marketing tool
❙ How ever: only gives us a trend of the popularity –not real
exact num bers
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 10

Crite ria : Pe rfo rmanc e
ATTENTION:
Num bers only visualise
a trend!
Measured in laboratory.
Every system can be
optimized. Varien
know that it has to
s
optim for future
ize
releases.
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 11

Crite ria : mo dule s and 3 rd party mo dule s
❙ OXID eShop and M eganto do have a lot of out of the box
modules
❙ A professional com ercial SAP connector is available for
m
OXID
❙ There are m any m odules for paym ent, PIM CRM ERP,
, ,
… available
❙ See com parison table that‘ available upon request
s
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 12

„De ve lo pe rs , De ve lo pe rs , De ve lo pe rs !“
❙ Customizations are often
neccessary Be c are ful: „ my
But
❙ Please look at the TCO! s e rvic e pro vide r
do e s e ve rything !“
❙ What about service &
maintenance, quality
assurance?
❙ Developers need to instruct
themselves in the source code
❙ Ow developers at the
n
customer
❙ Do e s the s ho p s o ftware
s uppo rt a c o s t e ffic ie nt
TCO? „Commercial OS Shops“
© MAYFLOWER GmbH 2009 13

De ve lo pe r do c ume ntatio n
❙ no consistant developer docum entation
❙ m any exam ples w short docum
ith entation are available at
the Wiki (only in English)
❙ com unity w
m ants to have m docum
ore entation
❙ API docum entation has exam ples –this is helpful!
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 14

De ve lo pe r do c ume ntatio n
❙ API Dokum entation has not sufficient exam ples yet
❙ theres a beginner‘ tutorial available (at the OXID blog)
s
❙ m any com ercial trainings for developers, adm
m ins, users
available
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 15

De ve lo pe r do c ume ntatio n
❙ Only very short tutorial for creating plugins available –
and it is too com plicated
❙ There‘ no single-source developer docum
s entation
available
❙ It‘ not clear w
s hich function nam es/variables com from
e
w hich files –no coding standards
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 16

De ve lo pme nt
❙ w analyzed the source code random (as on all
e ly
system s)
❙ som etim ZF m
es echanism w be overruled (like
s ill
autoloading, caching, … )
❙ som etim code docum
es entation is m issing
❙ som etim @ operator w be used (dangerous for
es ill
debugging)
❙ som etim crazy developm (ie w
es ent rong usage of catch
blocks), there‘ a necessity of changing the core code
s
❙ adm inistrators and developers get help at the M agento
forum
(http://w w agentocom erce.com
w .m m /boards/view thread/6
158/P15/) for creating a text file where you sim note
ply
your changes on the core file in order to m ake that again
w hen you update. That‘ not good.
s
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 17

De ve lo pme nt
❙ source code of EE is encrypted but after signing NDA you
get the full source
❙ som etim usage of @ -operator
es
❙ there are som areas like tag cloud w
e here the shop
outputs ISO w hile everything else is m ade for UTF-8
❙ strong m odularity m akes the shop easily extendable
❙ partners do have acces to quality assurance protocols,
code coverage m easurem ents, unit test statistics, bug
stats over tim etc.
e
❙ strong em phasis on quality assurance
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 18

De ve lo pme nt
❙ plugin source code is saved inside database
❙ w be executed via eval() („
ill eval is evil“
!)
❙ execution is up to 20 tim slow
es er
❙ plugin code can be save on disk, but the w ebserver
needs w acces = security issue
rite
❙ w don‘knowabout em
e t phasis on QA
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 19

S ummary matrix
~2007 ~2002 ~2003
Com unity
m
Enterprise experience
Code Quality
Modernity
TCO Factor „Commercial OS Shops“
© MAYFLOWER GmbH 2009 20

S ummary
❙ hyped shop system on the market
❙ positive: OS fram ork (Zend Fram ork) on the ground,
ew ew
but som etim ZF w be overruled not on the „
es ill Use at
w approach
ill“
❙ company from USA - no departm in Europe/Germ
ent any
❙ international com unity
m
❙ perform ance problem but Varien prom
s ised to w on
ork
that in future versions
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 21

S ummary
❙ core code developed by a company w strong E-
ith
Com erce experience for ~10 years
m
❙ 2 years tim for refactoring -> V4
e
❙ very innovative: OXID eFire (SaaS)
❙ very experienced w bigger custom
ith ers, especially
regarding performance
❙ good partner netw (60+ partners)
ork
❙ not strong in U.S.
❙ com unity edition drives usage, but has to create a
m
strong and vibrant developer com unity
m
❙ very good QA of source code
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 22

S ummary
❙ experienced player: many years on the market but a bit of
unorganized developm ent
❙ changed from OS product to a com pany/bit of closed
shop (only test version available)
❙ developers sometim com
es plain the arrogant tone of the
com pany –sorry guys, w CAN NOT confirm this!
e
❙ has to try to bind the com unity on xtc –otherw
m ise,
developers change to other system (OXID, M
s agento, … )
❙ license seem to be too cheap especially in the
s
enterprise area
❙ w recom end it for sm
e m aller shops
„Commercial OS Shops“
© MAYFLOWER GmbH 2009 23

Que s tio ns ?
Björn Schotte
M ayflow Gm
er bH
Pleichertorstr. 2
97070 Würzburg
+49 (931) 35 9 65 - 15
bjoern.schotte@ m ayflower.de