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Taking a story from print to web

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For the Wyoming Press Association, January 2013

For the Wyoming Press Association, January 2013

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  • My background. Taught myself web. Either way, it’s about being an advocate for the user experience.
  • My newsroom has 2-3 times the number of unique visitors online each day as it has print subscribers.
  • We’ve all seen charts like this. Newspapers aren’t just trying to keep the readers they have. They’ve got to figure out how to get those readers’ children and grandchildren. And that means going where those potential readers are.
  • Static design versus interactive design
  • Static design versus interactive design
  • We’re in a hurry. And we don’t NEED to read everything.We click on the first reasonable option. Think about search results.
  • This first part is not about design in the traditional, print sense. Not about pixels, typography, balance, colors. About designing a user experience and guiding them through the information.The second part will showcase some exciting trends in interactive design.
  • So much is possible online that isn’t possible in print. Think of these as opportunities to enhance the reader experience.
  • Show them what they didn’t know was there. Access the archive. Keep them on the site. Show your value.
  • Being a resource to readers means being a one-stop shop. Make it easy for them to find more information, even if it’s not on your site.
  • Lunch menus. Meeting agendas. Copies of emails or memos. Contracts. If you don’t have a way to add them as media on your site, consider google drive. http://www.columbiamissourian.com/m/40962/larry-james-resumecv/http://www.columbiamissourian.com/a/157450/abu-ghraib-figure-larry-james-is-finalist-for-mu-position/ADD EXAMPLE
  • https://maps.google.com/maps?saddr=Denver+International+Airport%2C+8500+Pe%C3%B1a+Boulevard%2C+Denver%2C+CO&daddr=Golden%2C+CO+to%3ANederland%2C+CO+to%3ABoulder%2C+CO+to%3ACheyenne%2C+WY&hl=en&ie=UTF8&ll=40.010787%2C-104.996338&spn=1.42836%2C2.664185&sll=39.802206%2C-104.949646&sspn=0.358186%2C0.666046&geocode=FWANYAId283C-SFqnLU1tDtYSSn_RP-YKn9shzFqnLU1tDtYSQ%3BFRefXgIdFHS6-Sn3bGiHEphrhzHcVYAgVEbGFA%3BFSDDYQIdUQi2-SlbUkVOxMZrhzGyTOyqmFxkjQ%3BFYqUYgId7rK5-SnTr40nTo1rhzFYgBugfDs5yA%3BFQ2_cwId6pHA-SmT73MudjhvhzErLZePQTAKsQ&oq=cheyenne&mra=ls&t=m&z=9
  • Easy ways to get in touch. Know the people behind the names. Suggest future stories.What to share: involvement around town, the kind of journalism we work on, where we’ve been before, any disclosures
  • Sometimes, it’s not about the perfect photo edit. It’s about lots of faces.In case you don’t have an easy gallery option … explain Flickr. Click through to slideshow.
  • Storify.com
  • Readers can talk back.
  • In a comment. Or through staff contact info.
  • NOT A LINKExplaingoogle forms. Same as quiz.If you’re revamping something, taking on a new topic, preparing questions to ask, etc.Talk about KatieK, revamping a section.
  • Iterative news.
  • In print, we know who our most loyal customers are. We can ask them what they want in a focus group (and decide whether to believe them).
  • Do you try to peek at people to see what they’re actually reading, and how they move around the paper?But more specific data about actual behavioris available online (though it’s anonymous).
  • What might Target want to know, beyond sales? What can online patterns tell them?What pages people see but don’t buy.Whether they read reviews.How long they spend comparison shopping.How many buy off wish lists.What page they exit from.How many come to look for a job or a store.
  • Where geographically, and where online
  • What kinds of stories do people share?Do people watch the whole video? Read the whole series?What percentage of the people who saw the quiz took it?How local is my audience?How loyal? Do they come back multiple times a day? Or week?Which pages do they have bookmarked? (Our obits page)
  • Many of you now are still print-focused. What will it look like as we all become more web-focused?
  • We can design mobile and tablet applications, which create different versions for each device. Or we can invest in websites that display effectively on each device.
  • And we can’t possible imagine what devices are coming, and design new interfaces for each of them.
  • Ubiquitous augmented reality.http://techland.time.com/2012/11/01/best-inventions-of-the-year-2012/slide/google-glass/
  • The best responsive news website.
  • Think of the planning and coordination between departments.Think of the way stories have to be conceived.

Taking a story from print to web Taking a story from print to web Presentation Transcript

  • Digital design: Taking a storyfrom print to web Joy Mayer mayerj@missouri.edu @mayerjoy
  • Who’s reading online?
  • What’sdifferent about presenting news online?
  • Static design• Control lies with the designer• Designer decides how the information should be navigated and consumed• Designer decides on a beginning, middle and end• Designer decides on platform and medium• Space is finite
  • Interactive design• Control lies with the user• User decides how the information should be navigated and consumed• User decides where to begin, and where to stop• User selects the platform on which to view the project• Space is often infinite
  • We don’t read web pages;we scan them.
  • Questions to ask yourself as you gofrom print to Web:
  • Question 1:What can I add?
  • What can I add? Links to related stories
  • What can I add? Links toother websites
  • What can I add? Original documents
  • What can I add? MapsMade for print | Made for Web
  • What can I add?Contact information and staff profiles
  • What can I add?A lot more photos
  • What can I add?A lot more photos
  • What can I add? Quizzes/polls
  • What can I add? Quizzes/polls
  • What can I add?A reflection of online conversation
  • Question 2:What can I ask for?
  • What can I ask for?Sources and news tips
  • What can I ask for?Opinions on coverage
  • What can I ask for? Reporting help
  • What can I ask for?Readers’ own stories
  • Question 3: What do I knowabout my readers?
  • What do businesseswant to know about theircustomers?
  • What do I know about my readers?• What do they read, and for how long?• Where do they come from?• When do they come?• What search terms bring them to me?• What do they search for on my site?
  • What do I know about my readers?• What devices are they using?• How often do they come?• How long do they stay on the site?• How many pages do they read?• What makes them leave?
  • Why should I careabout web analytics?
  • Key analytics terms• Hit• Page view• Visit• Unique visitor• Time on site
  • Reader information is especially helpful as you invest more inthe online experience.
  • From designer Brad Frost
  • From designer Brad Frost
  • From designer Brad Frost
  • Google’s “Project Glass”
  • A news interface
  • Benefits of device-specific design
  • What about news?
  • What’s already possible:
  • What interaction do you wish were possible?What kind of journalism could you be doing?
  • -30- Joy Mayermayerj@missouri.edu @mayerjoy