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Marketing plan  generic rev. 10 2011
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Marketing plan generic rev. 10 2011

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Marketing Plan for CB Plaza Agents.

Marketing Plan for CB Plaza Agents.

Published in Real Estate , Technology , Business
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  • This slide shows some proven and effective tactics used to market a home. These include photographing the house to showcase its best features, open houses and of course exposing it to other real estate agents who have buyers searching for a new home. (Discuss any additional tactics)

Transcript

  • 1. Market Analysis Report Regarding: Put Address Here Prepared For: Mr. and Mrs. John Smith By: Justin Mayer, Realtor © 2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker ® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
  • 2. Representing The Seller Needs
    • Positioning your property to sell for the most the market will bear in a timely fashion requires an agent who has:
    • Local market experience
    • Attention to detail
    • Strong negotiation skills
    • - Understands current market conditions
  • 3. © 2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker ® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated. Expertise & Qualifications
    • Specialties
    • Over Fill in experience in Resale, New Homes and Relocation
    • Background
    • Put what makes you special here
    • Awards & Certifications
    • Put your awards or and certifications, ie. ABR, GRI etc
    Your picture or logo here
  • 4. Rapid Response
      • Our lead management system
      • notifies me immediately
      • When homebuyers inquire about your house, they want a rapid response
  • 5.
      • Global presence: 50 countries/3,250 offices
      • Over 100 years providing real estate service
      • $158.9 billion in sales volume globally in 2010
  • 6.
    • On Location…Everywhere.
    • On Location is the brand’s YouTube channel.
    • Buyers can watch a video of your property.
    • Coldwell Banker was 1 st national brand with a YouTube channel with 2 million views and counting since its launch in 2009.
  • 7. With our Ipad app, buyers can search homes, watch videos and find your property via GPS.
  • 8. coldwellbanker.com
      • Coldwell Banker ® has more unique web visitors than any other real estate brand*
        • Over 25 million visits in 2010
        • Average visitor spends more than nine minutes on the site
      • Featuring lifestyle, affordability and keyword search tools for fast and easy browsing
      • Multiple images and video showcase unique features of your house
    *Nielsen/Net Ratings Report for real estate Web sites, January-December 2010
  • 9. Coldwell Banker ® Web Partnerships
      • Your house will also be promoted on 11 partner websites
  • 10. © 2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker ® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated. Marketing Plan
  • 11. About Coldwell Banker Plaza Real Estate
    • Company Stats
    • - 2 offices
    • - 100 Sales Associates
    • - Wichita’s most experienced Agents
    • Wichita’s most productive agents
    • Ranked in the top 500 Power Brokers in the United States.
    • Business Philosophy
    • Coldwell Banker Plaza Real Estate operates under 3 core principals:
    • Honesty & Integrity, Communication, and Respect for ourselves and others.
    Nationally Known, Locally Owned www.cbplaza.com from your mobile phone: m.cbplaza.com
  • 12.  
  • 13. Marketing Activities
      • To showcase your property I will:
    On this slide, you will include the marketing activities. Replace the Dummy Text below with your activities 
        • Photograph the exterior and interior
        • Promote at a broker meeting
        • Hold an Open House
        • Create a professional listing flyer and buyer’s agent packet
        • Dummy text for promotional plan
        • Dummy text for promotional plan
        • Dummy text for promotional plan
    Plaza Real Estate
  • 14. Home Enhancement
      • Custom plan to enhance your property’s appearance, including:
        • Identify problem areas
          • Smaller rooms
          • Room with unattractive view
        • Share tactics to address
          • Furniture placement
          • Rug removal
          • Paint colors
        • Recommend specialists
          • Handyman
          • Paint contractor
          • Cleaning service
          • Yard service
          • Pool cleaning and deck refresh
          • Home staging designers
  • 15. Local Marketing Statistics
    • Insert Stats or sheets from List It! here
  • 16. Information Sources Used in Home Search Source: The 2009 National Association of Realtors® Home Buyers and Sellers.
  • 17. The Steps to Selling a Home Start Property sold Proceeds checks delivered to you Set the right price Accept Offer Determine time frame Sign Contacts Sign guarantee and disclosure forms Implement a personalized marketing plan Evaluate your needs Negotiate Offers Prepare your property “For Sale” Begin closing process Show to potential buyers Receive Offers Get showings feedback and make adjustment Assist with mortgage process Assist with inspection process Assist with title process Final walk through Assemble all documents and attend closing
  • 18. Setting the Right Price
    • Priced right and ready to show opens your home to a great number of potential buyers
      • Hit the market as a hot property. Priced right, more buyers will be interested
      • Mortgages are based on fair market value, priced competitively equals more potential buyers
    The Property Appeals To: 15% Over Market Value 10% Over Market Value Fair Market Value 75% Of The Market If The Asking Price Is: 10% Of The Market 30% Of The Market 60% Of The Market 10% Under Market Value
  • 19. Thank you for the opportunity Name, Realtor ® (316) cell (316) office Your email Your website Plaza Real Estate Your picture Here