The BODY WORLD of Gunther von Hagen -  Huang  Kotska  Rhodes  Speri
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The BODY WORLD of Gunther von Hagen - Huang Kotska Rhodes Speri

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The BODY WORLD of Gunther von Hagen -  Huang  Kotska  Rhodes  Speri The BODY WORLD of Gunther von Hagen - Huang Kotska Rhodes Speri Presentation Transcript

  • Technologies of Anatomical Representation
    • Woodcut
    • Copperplate engraving
    • Hand coloring
    • Mezzotint
    • Etching
    • Wood engraving
    • Lithography
    • Photography
    • Relief halftone
    • X-ray imaging
    • Digital imaging
    Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Anatomical Art
      • Leonardo
      • da Vinci
      • Bernhard Siegfried
      • Albinus
      • Gaspar
      • Beccera
    Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Anatomical Art From classical “high” art … … to popular culture Visible Human Project “ Horror movies” Dr.House Rembrandt Egyptian mummies Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • ORGANIZATION FOCUS: Institute for Plastination (IfP) Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • The Organization: Governance Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Kind of Institution Scientific Institution Educational Institution For-Profit Institution Institute for Plastination Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Target Kids Adults Perspective donors Medicine Students Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Funding Biodur Products Exhibitions Box-Office Exhibitions Merchandising Plastinated Bodies sold to Universities Plastinarium Box-Office Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Marketing & Communication Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Visitors Review
    • Number: 45 exhibitions in 11 countries. More than 28 million people visited the exhibition.
    • Goals:
    • Educate the public about the inner workings of the human body
    • choose healthy and sustainable lifestyles by showing the effects of poor health, good health
    • create interest in and increase knowledge of anatomy and physiology among the public.
    • Audience: Adults of all ages and children 8 and older
    Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Marketing - SWOT Huang, Kotska, Rhodes, Speri -BODY WORLDS
    • Threat
    • Other imitating exhibition of Body worlds, like “Bodies…The Exhibition” and eight others
    • The reaction caused by human rights issue
    • The r ejection caused by religion reasons.
    • Opportunity
    • Growing public attention to health care.
    • Many country haven’t exhibit yet.
    • Media give spontaneous attention to the exhibition due to the high controversies
    • Weakness
    • The c ontroversies of the legal rights about the origin of the body and exhibit the body for profit
    • A n exhibition for profit is easy to be challenged.
    • Strength
    • The curator is the founder of Plastination - Gunther von Hagens
    • The exhibition itself is inspiring and unique due to the unfamiliar s c i e nce tech Plastination.
    • No exhibition cover, get very close look to the plastinates
    • At a certain area in the exhibition, visitors can touch a select group of plastinated organs.
    Communication Onsite Hands On Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Communication Creative Campaign Huang, Kotska, Rhodes, Speri -BODY WORLDS
    • Gunther Von Hagens: the inventor of plastination
    • “ I am a democrat and individualist with all my heart. live and let live."
    Communication Black Hat STAR Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Communication Media PR
    • Very good media online service
    • Three Press contact office in US / EU/ Asia
    • 26 media coverage (possetive) in 2008
    • Good Crisis PR communication
    Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Communication Celebrity PR “ It was the most gorgeous meeting of the scientific and the poetic.” Björk "Thank you Gunther for this extraordinary exhibition & hope it's many many years before either of us wind up there." Dustin Hoffman Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Scandals and Confusions Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • It is a common fact that anyone that wears a Fedora is sketchy. Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Origin of the bodies and confusion with “Bodies… the Exhibition”
    • “ Multiple media reports in Germany and the United States have falsely stated that Gunther von Hagens’ BODY WORLDS exhibitions have been the subject of investigation by the Attorney General of New York, Andrew M. Cuomo for the use of human remains from China of undetermined origin.   Reports have also been disseminated by the media that Gunther von Hagens’ BODY WORLDS exhibitions and the Attorney General of New York have reached a settlement on the investigation, with details of the alleged settlement.  The Institute for Plastination publicly states that all of these statements are false.”
    Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Copycats and the Paris Confusion
    • Our Body: À Corps Ouvert
    • Two human rights organisations filed a complaint against the organisers for humanitarian reasons claiming that the bodies were illegally sourced from china.
    • The court ruled that the exhibit had 24 hours to close and that they had to bury the bodies.
    X Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Press statement regarding Paris controversy
    • French and other media have mistakenly referred to and referenced Dr. Gunther von Hagens and BODY WORLDS, when reporting on the French judicial ruling banning the display in Paris.
    • Media coverage of the ban confuses the public by referring to BODY WORLDS when discussing the copycat in Paris, and illustrating news articles with images from BODY WORLDS.
    Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • A list of the Cities that have banned parts of Body Worlds
    • Augsburgh
    • Singapore
    • Cologne
    • Zurich
    Different places… different barriers and social taboos. Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • As if displaying dead bodies were not enough, Van Hagen now plans to have an entire Body Worlds exibit about Sex. Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • The Augsburgh Controversy
    • City council claimed it breached public decency laws .
    • Local Curch leaders protested the exhibition.
    • "The Catholic Church also bans condoms - that speaks for itself."
    Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Van Hagen gets all cut-up about having to separate his fornicating cadavers.
    • Trying to get around the court decision which banned this sculpture because of the human emotion on the faces, von Hagen decided to saw off the torso of the woman.
    Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Conclusions Education? Art? Science? Modern-day Leonardo da Vinci Real life Doctor Frankenstein … change always brings controversy and opposition … Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • “ Hands on” vs. “Hearts on” The human body is the only machine that man has not mastered yet Seeing real make real difference What choices makes to our body "Definite proof that the body is a walking, living work of ART!" "Clarified things I missed in many Anatomy classes. Really revealing!" "I will definitely never smoke. I don't want my lungs to turn black." ” As a teacher, I was wishing my students were here with me so we could be amazed together.” "I thought Science was hard for me but when I came here I learned that I loved it." Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • “ I immediately foresaw that these new technologies will revolutionaries’ methods of teaching, but I never thought that it will have such a cultural input!” Gunther von Hagens
    • Hands on (???)
    • approach
    • Hearts on (!!!)
    • approach
    • MINDS ON
    • approach
    The Anatomy of Controversy Education VS. Commerce Art ? Morality ? "The appropriate place for the corpse, according to the law, is the cemetery” Louis-Marie Raingeard, Judge Huang, Kotska, Rhodes, Speri -BODY WORLDS
  • Thank You for listening! Ola Kotska Huang Xiaozhe Alessandra Speri Thomas Rhodes Huang, Kotska, Rhodes, Speri -BODY WORLDS