0
/////Building It Together/////
////Transmedia SF and I////
Maya Zuckerman:
Co-Founder Transmedia SF
Mythaphi Executive producer
@maya_z00
@transmediasf
•...
Transmedia is about the Story
The Audience and the Tools

The medium
and the message
////Why Transmedia?////
////We create Storyworlds////
Multiscreen Goes Mainstream

Source: The New Multi Screen World – Understanding Cross Platform Consumer Behavior, Aug 2012
////10 cultural Trends shaping entertainment*////
1. COLLECTIVE CURATION
2. IMMERSIVE, LAYERED ENTERTAINMENT
3. PRESS PLAY...
////How to help you connect with your
audience - and help your bottom line////
•
•

•

•
•

Telling the story on different...
Mythaphi [mith-uh-fi] is an interactive experience, open source
archive, and transmedia platform for social entertainment.
• MYTHAPHI addresses the growing demand for the CREATION,  
CONSUMPTION, INTERACTION AND DISTRIBUTION OF alternative
media...
Audience
• Global Conscious Consumer - 43% of the untapped
global market

(based on Neilsen “consumers who care” report)

...
Business Model
• Freemium and Subscription model
• PPV for original content, independents
content and curator’s content
• ...
////How to connect?////
maya@transmediasf.org

Shameless marketing:

Robots, Wearables and Design Driven Products:
Connect...
Transmedia sf - talk at Global Film Ventures - Nov 22 2013
Transmedia sf - talk at Global Film Ventures - Nov 22 2013
Transmedia sf - talk at Global Film Ventures - Nov 22 2013
Transmedia sf - talk at Global Film Ventures - Nov 22 2013
Transmedia sf - talk at Global Film Ventures - Nov 22 2013
Transmedia sf - talk at Global Film Ventures - Nov 22 2013
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Transmedia sf - talk at Global Film Ventures - Nov 22 2013

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The new face of distribution, monetization and eco-systems of content.

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Transcript of "Transmedia sf - talk at Global Film Ventures - Nov 22 2013"

  1. 1. /////Building It Together/////
  2. 2. ////Transmedia SF and I//// Maya Zuckerman: Co-Founder Transmedia SF Mythaphi Executive producer @maya_z00 @transmediasf • Entrepreneur, transmedia producer and emerging technology aficionado. • Past: Visual Effects for Film and Games - including “Prince of Persia", "Ghostbusters" and “Star-Trek online” for companies such as Ubisoft, EA, Vivendi, Sega and Activision. • Executive Producer for “Mythaphi” - [mith-uh-fi] is an interactive experience, open source archive, and transmedia platform for social entertainment. • Transmedia Producer for upcoming 6 social aware iDocs.
  3. 3. Transmedia is about the Story The Audience and the Tools The medium and the message
  4. 4. ////Why Transmedia?////
  5. 5. ////We create Storyworlds////
  6. 6. Multiscreen Goes Mainstream Source: The New Multi Screen World – Understanding Cross Platform Consumer Behavior, Aug 2012
  7. 7. ////10 cultural Trends shaping entertainment*//// 1. COLLECTIVE CURATION 2. IMMERSIVE, LAYERED ENTERTAINMENT 3. PRESS PLAY 4. FEAST FOR YOUR EYES 5. REAL DEAL 6. UNPLUGGED/PLUGGED IN 7. SNACKING AND BINGEING 8. SOCIAL ENTERTAINMENT 9. LOCAL TALENT 10. NEW BUSINESS AND UGC * From: Mindshare. The global media network
  8. 8. ////How to help you connect with your audience - and help your bottom line//// • • • • • Telling the story on different formats to create and engage the audience . Cross platform Encouraged, Not Required ◦ Give the possibility for the audience to consume the content as they want ◦ ENCOURAGE: the viewer who wants to “lean in,” click around, explore, and interact. Interaction enhances the experience: ◦ Let the audience interact with the characters ◦ Expanded content reveals more storylines ◦ See the bigger story through different characters’ POV. Monetize each format - if they like you - they will pay Raise your ARPU (Average revenue per user) - everything is for sale
  9. 9. Mythaphi [mith-uh-fi] is an interactive experience, open source archive, and transmedia platform for social entertainment.
  10. 10. • MYTHAPHI addresses the growing demand for the CREATION,   CONSUMPTION, INTERACTION AND DISTRIBUTION OF alternative media • The Mythaphi platform… •Empowers independent media producers and artists •Provides immediate access to a large built-in audience •Engages the audience with constant stream of content from highly recognized curators •provides direct community interaction with the Mythaphi team, collaborators, curators, and special guests
  11. 11. Audience • Global Conscious Consumer - 43% of the untapped global market (based on Neilsen “consumers who care” report) • 1 in 4 Americans is part of this group - close to 41 Million people. • A persona analysis of 11 archetypes which we are developing for
  12. 12. Business Model • Freemium and Subscription model • PPV for original content, independents content and curator’s content • Ancillary product sales - creating a market place for products beyond the content
  13. 13. ////How to connect?//// maya@transmediasf.org Shameless marketing: Robots, Wearables and Design Driven Products: Connecting to Your Audience This Monday: https://userdesigntm.eventbrite.com Entertainment CEO's Predict 2014 Jan 27 https://ceopredict2014.eventbrite.com Use gfv for discount code
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