JEFF GOMEZ STARLIGHT RUNNER <ul><li>The art of conveying a rich message, theme or storyline to a mass audience using multiple media platforms, such as ads, books, videogames, comics and movies. </li></ul>
Henry Jenkins Convergence Culture <ul><li>Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. </li></ul>
<ul><li>"In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story. </li></ul><ul><li>To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right. </li></ul>Robert Pratten www.transmediastoryteller.com
<ul><li>The Why of Transmedia </li></ul>
WHY SAN FRANCISCO ?
We are looking to Create the best Transmedia projects here. We want to SF to become a hub of the convergence industry. We are ad people, game designers, film makers, programmers, app creators, business people, artists and visionaries. This is not just an idea - this is happening now as we are going forth and creating it - and we would like all of you to join us and move this forward Our vision
<ul><li>Branding, marketing, can utilize crossplatform media to sell products </li></ul>Produce the narratives, messages and stories into media content: film, video, games, twitter feeds, stories An educational salon - this meetup is its first offering A media-tech and creative incubator – geared to develop fledgling startups and projects