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Transmedia SF first meetup Jan 30 2012
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Transmedia SF first meetup Jan 30 2012

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Transmedia SF first meetup kickoff presentation. …

Transmedia SF first meetup kickoff presentation.
Wanted to give people a quick overview of what Transmedia is and give a vision for our group as we move forward.

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Transcript

  • 1.  
  • 2. What is Transmedia? (let's ask the experts...)
  • 3. JEFF GOMEZ STARLIGHT RUNNER
    • The art of conveying a rich message, theme or storyline to a mass audience using multiple media platforms, such as ads, books, videogames, comics and movies.
  • 4. Henry Jenkins Convergence Culture
    • Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.
  • 5.
    • "In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story.
    • To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right.
    Robert Pratten www.transmediastoryteller.com
  • 6.
    • The Why of Transmedia
  • 7. WHY SAN FRANCISCO ?
  • 8. We are looking to Create the best Transmedia projects here. We want to SF to become a hub of the convergence industry. We are ad people, game designers, film makers, programmers, app creators, business people, artists and visionaries. This is not just an idea - this is happening now as we are going forth and creating it - and we would like all of you to join us and move this forward Our vision
  • 9.
    • Branding, marketing, can utilize crossplatform media to sell products
    Produce the narratives, messages and stories into media content: film, video, games, twitter feeds, stories An educational salon - this meetup is its first offering A media-tech and creative incubator – geared to develop fledgling startups and projects
  • 10.
    • Who Am I?
  • 11. Thank You!