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Transmedia SF first meetup Jan 30 2012
Transmedia SF first meetup Jan 30 2012
Transmedia SF first meetup Jan 30 2012
Transmedia SF first meetup Jan 30 2012
Transmedia SF first meetup Jan 30 2012
Transmedia SF first meetup Jan 30 2012
Transmedia SF first meetup Jan 30 2012
Transmedia SF first meetup Jan 30 2012
Transmedia SF first meetup Jan 30 2012
Transmedia SF first meetup Jan 30 2012
Transmedia SF first meetup Jan 30 2012
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Transmedia SF first meetup Jan 30 2012

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Transmedia SF first meetup kickoff presentation. …

Transmedia SF first meetup kickoff presentation.
Wanted to give people a quick overview of what Transmedia is and give a vision for our group as we move forward.

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Transcript

  1.  
  2. What is Transmedia? (let's ask the experts...)
  3. JEFF GOMEZ STARLIGHT RUNNER <ul><li>The art of conveying a rich message, theme or storyline to a mass audience using multiple media platforms, such as ads, books, videogames, comics and movies. </li></ul>
  4. Henry Jenkins Convergence Culture <ul><li>Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. </li></ul>
  5. <ul><li>&quot;In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story. </li></ul><ul><li>To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right. </li></ul>Robert Pratten www.transmediastoryteller.com
  6. <ul><li>The Why of Transmedia </li></ul>
  7. WHY SAN FRANCISCO ?
  8. We are looking to Create the best Transmedia projects here. We want to SF to become a hub of the convergence industry. We are ad people, game designers, film makers, programmers, app creators, business people, artists and visionaries. This is not just an idea - this is happening now as we are going forth and creating it - and we would like all of you to join us and move this forward Our vision
  9. <ul><li>Branding, marketing, can utilize crossplatform media to sell products </li></ul>Produce the narratives, messages and stories into media content: film, video, games, twitter feeds, stories An educational salon - this meetup is its first offering A media-tech and creative incubator – geared to develop fledgling startups and projects
  10. <ul><li>Who Am I? </li></ul>
  11. Thank You!

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