FedEx Brand presentation

  • 9,642 views
Uploaded on

Its all about branding of Fedex

Its all about branding of Fedex

More in: Education , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • great!
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
9,642
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
479
Comments
1
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • fedex.com-Over 20 million visitors 5.5 million package tracking requests
  • re-certification assessment during the recent 16-day UPS strike when FedEx employees handled more than 9.5 million additional packages.Diagram of brands, plane landing 20 mins
  • Add more awards …
  • Thank you rohit.
  • Corporation has created an excellent awareness of the brand. They started advertising on their vehicles. Then massive ad campaigns for premium sports like football, basketball, Racing, golf, tennis. They have been one of the main sponsors in this.
  • Brand have also focused a lot on social responsibility. Like they have tie-ups with dozens of non proitable organizations. Also company is taking many steps to help different communities in times of calamities. The brand have also realized the issues of sustainability and have taken many steps to overcome the problems of future. Like --- . Blablabla .. 100% of envelop & 60% of boxes activly involved iin charity
  • Companies, society, staff, and consumer feels proud to get associated to a good brand. Always tried the best and completed responsibilities.
  • Verb - “Just fedex it”

Transcript

  • 1.
  • 2. Team Members
    Mayank12336093
    Kunal12390911
    Amit12386522
    Rohit12336082
  • 3. History of Federal Express
    Founded in June 1971, by Frederick W. Smith
    “Federal” nationwide economics
    “Express” means speed.
    The headquarters changed from Little Rock to Memphis
    (http://about.fedex.designcdt.com/our_company/company_information/fedex_history)
  • 4. Timeline of Federal Express
    1973
    14 cargo aircrafts delivered 186 packages in 25 U.S cities
    1977
    Congress passes Public Law 95-163
    (http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
  • 5. Timeline of Federal Express
    1978
    • Listed in New York Stock Exchange, ticker symbol FDX
  • Timeline of Federal Express
    1981
    Overnight letter service
    International service in Canada
    First hub at Memphis Int’l Airport
    1983
    • First U.S. company to reach revenues of $1 billion
    (http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
  • 6. Timeline of Federal Express
    1994
    www.fedex.com
    1998
    Acquires Caliber System Inc. and creates FDX Corporation.
    (http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
  • 7. Timeline of Federal Express
    2000
    FDX corporation renamed FedEx Corporation
  • 8. Brand Elements
    • Brand Name - FedEx Corporation
    • 9. URL - www.fedex.com
    • 10. Logo -
    • 11. Color - Purple
    • 12. Tagline Slogan - “We Understand”
  • Facts
    Employees 280,000
    More than 220 countries & territories
    654 aircraft; 375 airports served worldwide; over 80,000 motorized vehicles
    Revenue in FY 2008-09 $35.5 billion
    More than 7.5 million shipments /day
    http://about.fedex.designcdt.com/our_company/company_information/fedex_facts
  • 13. How FedEx became so popular & successful
    • Unique events
    • 14. Quality Standards
    • 15. Packaging & Solutions
    http://news.van.fedex.com/freeresumeprinting
  • 16. Achievements
  • 17. Logo Transformation
    1974
    1978
    1994
    2000
  • 18. Brand Architecture
  • 19. Company Tie-ups
    hp
    Amazon.com
    IBM
    Alcon movie distribution *(Warner brothers)
  • 20. BrandAwareness
  • 21. BrandAwareness
  • 22. Corporate Social Responsibility
    • Replacing narrow body aircraft
    • 23. In their facility - Solar powered hub
    • 24. Recyclable material for packaging
    • 25. Delivering Care - disaster
    American Red Cross
    Heart to Heart International
    ORBIS International
    FedEx Cares Week
  • 26. Consumer Perception
    Convenience
    Reliable brand
    Trust worthy
    Safety
    Customer friendly
  • 27. CBBE Pyramid
    Commitment to Delivery
    Trust & Loyalty
    Associations
    Responsibilities
    Resonance
    Judgments
    Feelings
    Imagery
    Salience
    Salience
  • 28. Nowhere to everywhere
    First Mover Advantage
    Consistency
    Advertising campaigns
    Associations
    CSR
    Quality Standards
    Price
    Brand Extension
    “Just FedEx it”
  • 29.
  • 30. You
    Thank