FedEx Brand presentation

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Its all about branding of Fedex

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  • fedex.com-Over 20 million visitors 5.5 million package tracking requests
  • re-certification assessment during the recent 16-day UPS strike when FedEx employees handled more than 9.5 million additional packages.Diagram of brands, plane landing 20 mins
  • Add more awards …
  • Thank you rohit.
  • Corporation has created an excellent awareness of the brand. They started advertising on their vehicles. Then massive ad campaigns for premium sports like football, basketball, Racing, golf, tennis. They have been one of the main sponsors in this.
  • Brand have also focused a lot on social responsibility. Like they have tie-ups with dozens of non proitable organizations. Also company is taking many steps to help different communities in times of calamities. The brand have also realized the issues of sustainability and have taken many steps to overcome the problems of future. Like --- . Blablabla .. 100% of envelop & 60% of boxes activly involved iin charity
  • Companies, society, staff, and consumer feels proud to get associated to a good brand. Always tried the best and completed responsibilities.
  • Verb - “Just fedex it”
  • FedEx Brand presentation

    1. 1.
    2. 2. Team Members<br />Mayank12336093<br />Kunal12390911<br />Amit12386522<br />Rohit12336082<br />
    3. 3. History of Federal Express<br />Founded in June 1971, by Frederick W. Smith<br />“Federal” nationwide economics<br /> “Express” means speed.<br />The headquarters changed from Little Rock to Memphis<br />(http://about.fedex.designcdt.com/our_company/company_information/fedex_history)<br />
    4. 4. Timeline of Federal Express<br />1973 <br />14 cargo aircrafts delivered 186 packages in 25 U.S cities<br />1977<br />Congress passes Public Law 95-163<br />(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)<br />
    5. 5. Timeline of Federal Express<br />1978<br /><ul><li>Listed in New York Stock Exchange, ticker symbol FDX</li></li></ul><li>Timeline of Federal Express<br />1981<br />Overnight letter service<br />International service in Canada<br />First hub at Memphis Int’l Airport<br />1983<br /><ul><li>First U.S. company to reach revenues of $1 billion</li></ul>(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)<br />
    6. 6. Timeline of Federal Express<br />1994<br />www.fedex.com<br />1998<br />Acquires Caliber System Inc. and creates FDX Corporation.<br />(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)<br />
    7. 7. Timeline of Federal Express<br />2000<br />FDX corporation renamed FedEx Corporation<br />
    8. 8. Brand Elements<br /><ul><li>Brand Name - FedEx Corporation
    9. 9. URL - www.fedex.com
    10. 10. Logo -
    11. 11. Color - Purple
    12. 12. Tagline Slogan - “We Understand” </li></li></ul><li>Facts<br />Employees 280,000<br />More than 220 countries & territories<br />654 aircraft; 375 airports served worldwide; over 80,000 motorized vehicles<br />Revenue in FY 2008-09 $35.5 billion<br />More than 7.5 million shipments /day<br />http://about.fedex.designcdt.com/our_company/company_information/fedex_facts<br />
    13. 13. How FedEx became so popular & successful<br /><ul><li>Unique events
    14. 14. Quality Standards
    15. 15. Packaging & Solutions</li></ul>http://news.van.fedex.com/freeresumeprinting<br />
    16. 16. Achievements<br />
    17. 17. Logo Transformation<br />1974<br />1978<br />1994<br />2000<br />
    18. 18. Brand Architecture<br />
    19. 19. Company Tie-ups<br />hp<br />Amazon.com<br />IBM<br />Alcon movie distribution *(Warner brothers)<br />
    20. 20. BrandAwareness<br />
    21. 21. BrandAwareness<br />
    22. 22. Corporate Social Responsibility<br /><ul><li>Replacing narrow body aircraft
    23. 23. In their facility - Solar powered hub
    24. 24. Recyclable material for packaging
    25. 25. Delivering Care - disaster </li></ul>American Red Cross<br />Heart to Heart International<br />ORBIS International<br />FedEx Cares Week <br />
    26. 26. Consumer Perception<br />Convenience <br />Reliable brand<br />Trust worthy<br />Safety<br />Customer friendly<br />
    27. 27. CBBE Pyramid<br />Commitment to Delivery<br />Trust & Loyalty<br />Associations <br />Responsibilities <br />Resonance<br />Judgments<br />Feelings<br />Imagery<br />Salience<br />Salience<br />
    28. 28. Nowhere to everywhere<br />First Mover Advantage<br />Consistency<br /> Advertising campaigns<br /> Associations<br /> CSR <br />Quality Standards<br />Price<br />Brand Extension<br />“Just FedEx it”<br />
    29. 29.
    30. 30. You<br />Thank <br />

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