Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
545
On Slideshare
545
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
10
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Semantics: How The Words Affect Our Busines Lives
  • 2. Semantics
    Semantics is the study of meaning. It typically focuses on the relation between signifiers, such as words, phrases, signs and symbols, and what they stand for.
    It is often used in ordinary language to denote a problem of understanding that comes down to word selection or connotation
  • 3. Examples Of Semantics
    “Pen” is a word with two meanings:
    A pen to write with
    a place for animals that has fence all around
    “Like” is also a same kind of word:
    For liking someone
    For giving example.
  • 4. More Words….
    Cheap
    Plant
    Watch
    Stand
    Leave
    Bark
    Stamp
  • 5. Theories Based On Semantics
    Model Theoretic Semantics
    Truth-Conditional Semantics
    Lexical & Conceptual Semantics
    Lexical Semantics
    Computational Semantics
  • 6. Types Of SEmantics
    RIGID OPPOSITION
    TRANSFER OF MEANING
    PROHIBITED THOUGHTS
    SEPARATION
    STIGMA
    UNDERMING THE MOTIVE
  • 7. Role Play
  • 8. Case STudY
    The focus of this case study is the hurdles faced by retailing giant Wal-Mart in the Japanese market.
  • 9. Bibliography
    http://en.wikipedia.org/wiki/Semantics#Theories_in_Semantics
    http://www.psychology.stir.ac.uk/staff/agillespie/documents/Gillespie_Alternativerepresentationsandsemanticbarriers_000.pdf
    http://www.casestudyinc.com/walmart
    http://www.blurtit.com/q757653.html
    http://grammar.about.com/od/rs/g/semanticsterm.htm
  • 10. THANK You