Hospitals in India - Advertising Rates & Details
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Hospitals in India - Advertising Rates & Details

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Advertise in Hospitals in India via www.TheMediaAnt.com. Explore pricing information, inventory and location details for Hospitals Advertising in India here.

Advertise in Hospitals in India via www.TheMediaAnt.com. Explore pricing information, inventory and location details for Hospitals Advertising in India here.

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Hospitals in India - Advertising Rates & Details Presentation Transcript

  • 1. (+91) 96-86-595443 help@themediaant.com HOSPITAL ADVERTISING IN INDIA
  • 2. How Hospital Advertising Works ► Video screens are installed in hospitals across the country. These screens have a mix of content and ads. ► In an hour, the content is played for 30 minutes and mixed with ads of about 30 minutes. ► So, in an hour, you will see an ad repeat 4-6 times. Keeping in mind the average dwell time, usually a customer gets to see a particular brand's ad twice at least.
  • 3. Media Options For Hospital Advertising In India The following media options are available for Hospital Advertising in India:  Video ads (between 10 and 45 seconds)  Image ads
  • 4. Execution Details For Hospital Advertising In India  The minimum duration for which ad spots need to be reserved is one week.  The ads start from Monday and go on till Sunday.  The last date to accept creative is Friday, 2 PM.  The creative can either be a video between 10-45 seconds or an image you'd like displayed on TV for those many seconds.  The video can be in a .avi, .mpeg or .mov format.  Video: high resolution dvpal 720 x 576 ; Jpeg; high resolution 1280 x 720
  • 5. Quick Tips For Hospital Advertising In India  No audio can be played in these screens. The screens are muted.  The creative should focus on branding.  A permanent call-to-action will help improve the performance.  The creative can be changed every week (if you plan to run a multiple weeks campaign) at no additional cost (only possible through The Media Ant).  Try to keep big bold text on the creative to account for legibility from a distance.  Brands can and should measure awareness through their OOH campaign (you can get an IMRB research done free through The Media Ant).
  • 6. Pricing For Hospital Advertising In India The rate card pricing is ~ Rs. 2 per 10 second impression. This rate is highly negotiable depending on the scale of the exercise. This rate mentioned here is the card rate and you can expect great discounts on this.
  • 7. (+91) 96-86-595443 help@themediaant.com Advertise Now To know more & obtain pricing details please visit : www.TheMediaAnt.com or call (+91) 96-86-595443 for immediate assistance.