Vision & Mission statements Vision: Sustain ITC’s position as one ofIndia’s most valuable corporationsthrough world class performance,creating growing value for the Indianeconomy and the Company’sstakeholders. Mission: To enhance the wealthgenerating capability of the enterprise ina globalizing environment, deliveringsuperior and sustainable stakeholdervalue.
Market share of ITC Ltd.Outstanding market leaderCigarettes, Hotels, Paperboards,Packaging and Agri-Exports.Gaining market shareNascent businesses of PackagedFoods & Confectionery, BrandedApparel and Greeting Cards.
Segment Dominance Contribution %Revenue PBITCigarettes 70% share 77.0% 87.7%Paper &Packg.Packaging board – No.1 in Asia7.3% 10.7%Agribusiness1of the largest xportersfrom India7.0% 3.7%Hotels ITC Group ranks No.2 4.3% 5.4%FMCG(Others)20% share of greetingcards market,Aashirvaad atta isNo.1 in brandedsegment4.4% -7.5%
Market attractiveness & Competitivestrength is also important.Act2
Limitations Assumes market growth rate. A firm maygrow the market. A “Dog” may be helping other products. High market share/Growth is not the onlysuccess factor. Linkage between market share andprofitability is questionable.
The BCG Matrix for ITCLtd.Stars•Hotels•Paperboards/Packaging.•Agri business.?•FMCG- OthersCows•FMCG-CigarettesDogs
Act III - Action- Learning points andconclusions ? - To be handled with care. Strategic forays into emerging high growthmarkets. E-Choupal is a transformational strategy. Strong brand building capability will betested.
Learning points (Cont’d) Corporate strategy of creating multipledrivers of growth anchored on its corecompetencies and distribution reach. Embracing difficult and challenging corporatestrategy. (Ex: Paperboards). EHS philosophy: Contribution to the triplebottom line- Economic, Environment andsocial capital.