Linked in & Twitter for Business

Presented byMaya Hanley

 Business to Business professional network. (largest on-line network of voluntary entries). 100+ million members, 170 million industries, in 200 countries Every Fortune 500 company has executive representation. Goal –You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.

 Your Profile – use a picture, use the LinkedIn tools to create it Find “connections” Build your network Find a job Groups – joining Events Using Answers Getting Recommendations Paid services

 Optimising your profile can make all the difference in being found or not Use Google’s Keyword tool to find the best keywords to increase optimisation Keep your profile updated! Be active on your profile Create links to your profile on your blog, website, Facebook etc

 People you want to watch you/notice you People who you may need later on Opportunities that come to you Old professional acquaintances that may help you later

A Micro-blogging site

 What if you could instant message 100 people at once?  ...or 1000 people?  ...or 10,000 people?  ....or 50,000 people? What would you say?

 Micro-blogging site 140 characters to say something interesting Find followers Growing like wildfire 80% of usage is on mobile devices Great for connecting, learning and sending information

 Profile must be strong Get followers – Learn the lingo Be personal – use replies, start conversations 5 ‘tweets’ per day is average Refer to websites, blogs – quotes, interesting facts Be interested – what’s in it for them? Use applications – there are hundreds Use Lists – spy on your competition

 Don’t spam people with your ‘specials’ Selectively follow – don’t use Auto follow Be active – tweet only interesting, relative, useful information Build your brand through your tweets Don’t DM (direct message) unnecessarily Stay away from too many links and using Facebook interface

 People of like interest People in network sectors you’d like to expand People in network locations you’d like to expand People who can inform you People who can benefit from your information Spy network – watch your competitors silently

 Wefollow.com Twitter.com – people to follow Use hash tags # to find subjects Twitter.com Follow people who connect with your followers

 For more information and help with social media strategy, training, websites and writing: www.mayahanley.com Phone: 086 164 0595 Email: info@mayahanley.com www.twitter.com/mayahanley www.facebook.com/mayamarketing

Linked in & Twitter for Business

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