Sony Synergy And ConvergencePresentation Transcript
Synergy & Convergence
Production - ConvergenceAn example of convergence in the production of Sony music is when Sony in 1988 brought Columbia Records which also gave them the software to produce the music. This meant they could produce the music and sell their Walkman so that people could listen to their music on the go.
Production - ConvergenceAnother example of convergence is that Sony have created their own software for making music e.g. Sony Connect, Sony ACID and Sony Sound forge.
Distribution - ConvergenceAn example of convergence in distribution is Sony’s DADC, this company creates blue ray, DVD’s and CD’s. This means that Sony doesn’t have to out source the distribution of their music to another company, this will save them money in the long run.
Distribution convergenceSony use the internet to distribute the music they produce. There are two websites which Sony own and use to distribute their music. Music Unlimited being one of them. For £3.99 per month a person can access over 7 million songs. Sony try and draw people into subscribing by giving a 30 day free.WE 7 is a free website which allows a user to create personalized radio stations with all their favorite artists or artists similar to artists they like. By doing this Sony promotes other artists to the audience.Both of these are a form of synergy in distribution. Sony created these companies to earn more profit compared to selling it through iTunes.
Marketing synergyOne example of synergy in marketing is merchandise, aband that represents this well is One Direction. Theyhave their own merchandise store on their website andsell everything from t shirts to posters.This is synergy as Sonyare cashing in on OnDirections Music.