Maxymiser Finance Best Practices - Interstitials
 

Maxymiser Finance Best Practices - Interstitials

on

  • 1,029 views

4 Essentials of Winning Locators & Interstitials takes the financial industry's best examples of what works, what doesn't, what to test and what to leave alone. We've surveyed the online financial ...

4 Essentials of Winning Locators & Interstitials takes the financial industry's best examples of what works, what doesn't, what to test and what to leave alone. We've surveyed the online financial services market to find ideal examples of homepage best practices, from brands such as Chase, PNC, Citi, and Bank of America.

Statistics

Views

Total Views
1,029
Slideshare-icon Views on SlideShare
1,029
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Maxymiser Finance Best Practices - Interstitials Maxymiser Finance Best Practices - Interstitials Presentation Transcript

    • $4 ESSENTIALSOF WINNING LOCATORS& INTERSTITIALSBest Practices in Finance Website Testing and Optimization PART 3
    • 4 Essentials of Winning Locators & Interstitials : : Best Practices in Finance Website Testing and Optimization, Part 3 Table of Contents 4 4 Essentials of Locators and Interstitials 5    Essential #1: Locators: Maps<< < 6 Essential #2: Locators: Search and Filter 7 Essential #3: Interstitials: CTAs 8 Essential #4: Interstitials: Exit Links> >> 9 Reality Check: Rewarding Interstitials 2
    • 4 Essentials of Winning Locators & Interstitials : : Best Practices in Finance Website Testing and Optimization, Part 3 Are you ready for your site to be tailored,<< < optimized and targeted? It’s time to capitalize on your high traffic areas and Good, because this is ensure that visitors are getting the exact content they desire, when they desire, and in the format now an option. they need it.> >> Your locators and interstitials play a crucial role in providing relevant branch locations, services, promotions and navigation. Don’t lose customers to a competitor — it’s time to get tailored. 3
    • 4 Essentials of Winning Locators & Interstitials : : Best Practices in Finance Website Testing and Optimization, Part 3 4 Essentials of Locators and Interstitials It’s all about the engagement. You want your visitors to take desired action, find what they’re looking for, or even discover something new. Be Appealing Be Beneficial Be Flexible<< < Imagery, interactive maps, CTAs Locators and interstitials are a Not everyone desires the same and navigation are all part of the lynchpin to providing consumers location, offer, service or product. success of these elements. with content that is relevant to Sort and filtering is an easy way them — don’t waste their time with to help visitors pinpoint their needs. a poorly optimized experience.> >> There are 4 essentials to gaining highly optimized locators 4 and interstitials…
    • 4 Essentials of Winning Locators & Interstitials : : Best Practices in Finance Website Testing and Optimization, Part 3 Essential #1 Locators: Maps<< < When it comes to those in need of a physical With one field to fill in, location, there’s nothing the visitor will assume the search process can be more important than a> >> done with ease. map. Entice the user to Interactive map will entice interact with your site by visitors to look for a location. getting back to the basics and helping them find their way to your numerous branch options. 5
    • 4 Essentials of Winning Locators & Interstitials : : Best Practices in Finance Website Testing and Optimization, Part 3 Essential #2 Locators: Search and Filter<< < Get to the point. Easy search and filtering will help visitors pinpoint the exact location, brand and> >> options that they’re looking for, with as little frustration Users may perceive as possible. process of finding a location quick due to one field to fill in. Interactive map will aid in attracting users to use the feature. Ability to filter can help shorten process of finding a location. 6
    • 4 Essentials of Winning Locators & Interstitials : : Best Practices in Finance Website Testing and Optimization, Part 3 Essential #3 Concise CTAs that allow Interstitials: CTAs users to know quickly how to progress to the next step.<< < Your No. 1 goal of an interstitial is engagement. If visitors can’t clearly find the action you want them> >> to do, then your entire page could be a waste. Make sure it’s prominent, clear and eye-catching. Links on right side enable users to go straight to the part of the site they desire to see. Ad shows that the interstitial is safe and if users desire to continue, they are with the 7 No. 1 ranking online bank.
    • 4 Essentials of Winning Locators & Interstitials : : Best Practices in Finance Website Testing and Optimization, Part 3 Essential #4 Interstitials: Exit Links<< < Engaging banner serves as main CTA Since interstitials are not Two other CTAs provided in form of bright yellow a part of your main site, buttons don’t give them navigation No exit links provided that reflects that. Focus on above fold> >> your calls to action, and Benefits addressed in short drop-down menu keep exit links either below with information the fold or de-emphasize their importance. Engaging table with appealing images Exit links provided up top as links Makes tabs focal point 8
    • 4 Essentials of Winning Locators & Interstitials : : Best Practices in Finance Website Testing and Optimization, Part 3 Reality Check Rewarding Interstitials DEFAULT<< < A large global mortgage provider wanted to determine the optimal version of the 15-month> >> CD interstitial for increasing “Apply Now” CTA clicks and driving visitors to the first step in the online application. So they teamed WINNER up with Maxymiser for some multivariate testing to do just that. In order to understand the Visitors preferred to best way to achieve this, see the CTA in the the test looked at variables top-right quadrant, around calls-to-action separated from the billboard, generating and layout. a +7.11% increase 9 on “Apply Now”clicks.
    • 4 Essentials of Winning Locators & Interstitials : : Best Practices in Finance Website Testing and Optimization, Part 3 From the homepage to products to locators and interstitials, your site is a complex being.<< < Consumers need banking — but it’s up to you to make your brand their bank of choice. These best practices are only the beginning… multivariate testing and personalization are> >> your next step. Whether it’s behind a secure login or before it, your site must provide customers with an exceptional experience. And that experience is in your hands. Cash in. Ge t your site o ptimized tod ay. 10 If you are interested in speaking with someone at Maxymiser, please email info@maxymiser.com.