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The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies
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The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies

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Monique Pouget's SCORE Business Mentors presentation about leveraging Social Media for your small business. Includes 5 tips for building a Social Media strategy, examples of Facebook, Twitter, YouTube …

Monique Pouget's SCORE Business Mentors presentation about leveraging Social Media for your small business. Includes 5 tips for building a Social Media strategy, examples of Facebook, Twitter, YouTube and LinkedIn strategies, monitoring tools, and an example about Farmer Ray's Social Media strategy.

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  • 1. The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies<br />January 21, 2011<br />
  • 2. Presentation Overview<br />Social Stats Worth Reviewing<br />Leveraging Social Media Strategies<br />Facebook<br />Twitter <br />YouTube<br />LinkedIn<br />Monitoring Tools<br />An Example: How Social Media Saved Farmer Ray<br />Closing thoughts<br />
  • 3. Social: The New Search<br />69% of consumers are more likely to use a local business it if has information on a social networking site.<br />Gen Now (tech-savvy consumers all age groups):<br /><ul><li>93% usage rate for Facebook
  • 4. 56% find local business info via companies’ Facebook fan pages
  • 5. 55% seek peer referrals & recommendations
  • 6. 75% are likely to use local businesses recommended</li></ul>Source: “TMP Directional Marketing and 15Miles: Bridging the Gap, From Search to Sales, Local Search Usage Study” September 2010<br />
  • 7. Who Says Small Businesses Can’t Do Social?<br />
  • 8. Leveraging Social Media Strategies5 Tips to Success<br />
  • 9. Leveraging Social Media Strategies5 Tips to Success<br />Step 1: Research<br />
  • 10. Leveraging Social Media Strategies5 Tips to Success<br />Step 2: Construct a Strategy<br />What are our business goals?<br /> What do we want social media to do for our business?<br /> What will we attempt to reach these goals?<br /> What metrics will we use to measure our success?<br /> What will we consider an acceptable ROI?<br />
  • 11. Leveraging Social Media Strategies5 Tips to Success<br />Step 3: Find a Social “Brand Champion”<br />
  • 12. Leveraging Social Media Strategies5 Tips to Success<br />Step 4: Identify Channels of Value<br />
  • 13. Leveraging Social Media Strategies5 Tips to Success<br />Step 5: Measure Properly<br />Source: http://www.seomoz.org/blog/the-social-media-marketers-seo-checklist<br />
  • 14. Facebook<br />
  • 15. Powerful Facebook Stats<br />Source: http://www.facebook.com/press/info.php?statistics<br />
  • 16. Customers Use Facebook<br />
  • 17. Powerful Facebook Page<br />
  • 18. Facebook<br />Other Ideas for Facebook<br /><ul><li>Facebook only privileges
  • 19. Post about local community events that pertain to your customers, industry, or business
  • 20. Ask your fans questions about what they want to see
  • 21. Update fans about businesses happenings
  • 22. Add photos from “behind the scenes,” events, or products
  • 23. Build relationships with fans by engaging with them</li></li></ul><li>Twitter<br />
  • 24. Use Twitter for Customer Service<br />
  • 25. More Twitter Customer Service<br /><ul><li> Use Twitter to respond to Customer Service Inquiries</li></li></ul><li>Proactive Online Conversations<br />When Negative<br /><ul><li> Address publicly
  • 26. Remember: Responses and posts are public – you may not convert unhappy customer, but you can positively influence first-time visitors
  • 27. Don’t delete unless spam or cannot be solved</li></ul>Public response: not accepting blame, but trying to help the customer privately<br />Single negative brand mention:<br />
  • 28. YouTube<br />
  • 29. YouTube<br />YouTube Videos<br /><ul><li>Create 60-120 second video spots
  • 30. Optimize video descriptions for target keywords
  • 31. Build business YouTube channel & add videos
  • 32. Pull in video to homepage and/or blog
  • 33. Have video template already created with branded header and footer graphic
  • 34. Submit video sitemap to Google
  • 35. Videos from YouTube have a good chance of co-ranking or out-ranking news video search rankings</li></li></ul><li>YouTube<br />
  • 36. Tracking YouTube<br /><ul><li> Cut-off mark for high-converting leads is 2:00
  • 37. Adwords calls cost around $150 per call while the YT/Video costs about $50 per call for the same period
  • 38.  The YT/Video channel continues to attract new subscribers and visitors, so it's growing and generating more calls, with the only investment being the addition of new content.</li></li></ul><li>LinkedIn<br />
  • 39. LinkedIn<br />LinkedIn Facts<br />LinkedIn has more than 90 million members in over 200 countries around the globe.<br />A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.<br />Executives from all Fortune 500 companies are LinkedIn members.<br />
  • 40. LinkedIn<br />Use LinkedIn to:<br />Manage the information that’s publicly available about you as professional<br />Find and be introduced to potential clients, service providers, and subject experts who come recommended<br />Create and collaborate on projects, gather data, share files and solve problems<br />Be found for business opportunities and find potential partners<br />Gain new insights from discussions with likeminded professionals in private group settings<br />Discover inside connections that can help you land jobs and close deals<br />Post and distribute job listings to find the best talent for your company<br />
  • 41. Monitoring Tools<br />
  • 42. search.twitter.com<br />
  • 43. Hootsuite<br />
  • 44. google.com/alerts<br />
  • 45. blogsearch.google.com<br />Google Alerts<br />
  • 46. Monitoring Tools<br />Recap of Tools & Resources<br /><ul><li>search.twitter.com
  • 47. Hootsuite.com
  • 48. google.com/alerts
  • 49. blogsearch.google.com</li></li></ul><li>How Social Media Saved Farmer Ray<br />Situation: <br />Mercy for Animals releases video showing undercover footage depicting cruelty to animals.<br />Farmers were outraged that it was an unfair representation.<br />Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010<br />
  • 50. How Social Media Saved Farmer Ray<br />Response:<br />Farmer Ray Lin fought back.<br />Started blog with stories and pictures about his farm …<br />Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010<br />
  • 51. How Social Media Saved Farmer Ray<br />Response:<br />Farmer Ray Lin fought back.<br />Started AgChat foundation to train farmers on how to use social media …<br />See “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010<br />
  • 52. How Social Media Saved Farmer Ray<br />Response:<br />Farmer Ray Lin fought back.<br />Launched AgChat Facebook fan page …<br />Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010<br />
  • 53. How Social Media Saved Farmer Ray<br />Response:<br />Farmer Ray Lin fought back.<br />Launched AgChat Twitter profile …<br />Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010<br />
  • 54. How Social Media Saved Farmer Ray<br />Response:<br />Farmer Ray Lin fought back.<br />Launched AgChat YouTube channel …<br />Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010<br />
  • 55. How Social Media Saved Farmer Ray<br />Response:<br />Farmer Ray Lin fought back.<br />Launched AgChat Linkedin Group …<br />Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010<br />
  • 56. How Social Media Saved Farmer Ray<br />Response:<br />Farmer Ray Lin fought back.<br />Held first AgChat conference in August …<br />Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010<br />
  • 57. How Social Media Saved Farmer Ray<br />Moral of the Story:<br /><ul><li> Farmer Ray Lin has built a vibrant online community.
  • 58. Farmer Ray Lin is prepared.
  • 59. He’s now setting the ground rules.
  • 60. He has support when there’s a crisis.</li></ul>Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010<br />
  • 61. Closing Thoughts<br />Engage in Online Conversations<br /><ul><li> Even though you can’t control what’s being said about your business, doesn’t mean it can be ignored
  • 62. The conversation will happen online whether your company is paying attention or not
  • 63. Better to pay attention…and respond!</li></li></ul><li>Thank You<br />Monique Pouget<br />monique@thunderseo.com<br />@MoniqueTheGeek<br />facebook.com/thunderseo<br />
  • 64. Questions?<br />

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