SEO In 2011: What’s Working, What’s Not<br />May 16, 2011<br />
Max Thomas - Thunder SEO<br /><ul><li>Online Marketing Agency
Focus on SEO, SMM & Related Campaigns
Based in San Diego, CA
Clients: Local Businesses, Medical Industry, Apartments, Corporate Law Firms, Business-to-Business </li></li></ul><li>What...
What Happened?<br />BIG SITES (and small sites too)<br />Rankings Dropped<br />Source: http://www.sistrix.com/blog/985-goo...
What Does This Mean?<br />100’s of Factors - Boil It Down<br />Links<br />Relevant Sites<br />Active URLs<br />Website<br ...
Link Building Reality Check<br />Linking Root Domains<br />BUT<br />Quantity<br />My Site<br />My Competitor<br />
Link Options?<br />Buy Links<br />Directories<br />Article Sites<br />Blog Comments<br />Link Wheels<br />PR Sites<br />Li...
Link Options?<br />Relevant<br />Links<br />Engaging<br />How?<br />Scale<br />User Focused<br />
CONTENT<br /><ul><li>Engaging
Attracts Users
People Want To Link To
Spreads The Word
Integral to Business</li></li></ul><li>Tip #1<br />Whenever possible…<br />Make Link Building Part Of How You Do Business<...
Vendor Badge<br />Business-Vendor Relationship<br />Vendors<br />Sell Equipment<br />Crest Capital<br />Equipment Leasing<...
Vendor Badge<br />Vendor Website<br />Leasing App (Helps Vendor)<br />Anchor Text Link – Biz Name & Target KW<br />
Vendor Badge<br />Does It Work?<br />!!!!<br />
Tip #2<br />Whenever possible…<br />Create Community As Part Of Content Strategy<br />
Guest Blogging Program<br />Company – Community Relationship<br />Patients<br />How To Help All Via A Web Community & Expa...
Guest Blogging Program<br />2<br />1<br />3<br />Outreach To “Maven” Bloggers<br />Announce “Official” Guest Blogging Prog...
Announce Program<br />www.PatMooreFoundation.com<br />
Feature Guest Blog Posts<br />www.PatMooreFoundation.com<br />
Spread The Word<br />Badges On Guest Blogger Websites<br />
Guest Blogging Program<br />Does It Work?<br /><ul><li>Blog comments (legit) have tripled
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SEO in 2011: What’s Working, What’s Not & Where to Focus

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My presentation from SMX Advanced London 2011 about the changes in SEO in 2011, what they mean and real-world examples of content & link building tactics.

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SEO in 2011: What’s Working, What’s Not & Where to Focus

  1. 1. SEO In 2011: What’s Working, What’s Not<br />May 16, 2011<br />
  2. 2. Max Thomas - Thunder SEO<br /><ul><li>Online Marketing Agency
  3. 3. Focus on SEO, SMM & Related Campaigns
  4. 4. Based in San Diego, CA
  5. 5. Clients: Local Businesses, Medical Industry, Apartments, Corporate Law Firms, Business-to-Business </li></li></ul><li>What Was That?<br />PANDA/FARMER UPDATE<br />USA – February 2011<br />UK – April 2011<br />Ongoing updates throughout 2010<br />
  6. 6. What Happened?<br />BIG SITES (and small sites too)<br />Rankings Dropped<br />Source: http://www.sistrix.com/blog/985-google-farmer-update-quest-for-quality.html<br />94%<br /> 90% <br />84%<br />93%<br />
  7. 7. What Does This Mean?<br />100’s of Factors - Boil It Down<br />Links<br />Relevant Sites<br />Active URLs<br />Website<br />Content<br />Topical<br />Engaging<br />
  8. 8. Link Building Reality Check<br />Linking Root Domains<br />BUT<br />Quantity<br />My Site<br />My Competitor<br />
  9. 9. Link Options?<br />Buy Links<br />Directories<br />Article Sites<br />Blog Comments<br />Link Wheels<br />PR Sites<br />Link Exchanges<br />Link Farms<br />Google Crack Down on Paid Link Schemes(That NYTimes alerts them to.)<br />Matt Cutts Re: Panda (SMX West 11) – “We may crawl less if you have poor quality.”<br />
  10. 10. Link Options?<br />Relevant<br />Links<br />Engaging<br />How?<br />Scale<br />User Focused<br />
  11. 11. CONTENT<br /><ul><li>Engaging
  12. 12. Attracts Users
  13. 13. People Want To Link To
  14. 14. Spreads The Word
  15. 15. Integral to Business</li></li></ul><li>Tip #1<br />Whenever possible…<br />Make Link Building Part Of How You Do Business<br />
  16. 16. Vendor Badge<br />Business-Vendor Relationship<br />Vendors<br />Sell Equipment<br />Crest Capital<br />Equipment Leasing<br />Provides Leasing<br />Vendors<br />Customers<br />Vendors<br />Lease Equipment<br />
  17. 17. Vendor Badge<br />Vendor Website<br />Leasing App (Helps Vendor)<br />Anchor Text Link – Biz Name & Target KW<br />
  18. 18. Vendor Badge<br />Does It Work?<br />!!!!<br />
  19. 19. Tip #2<br />Whenever possible…<br />Create Community As Part Of Content Strategy<br />
  20. 20. Guest Blogging Program<br />Company – Community Relationship<br />Patients<br />How To Help All Via A Web Community & Expand Online Presence<br />Pat Moore Foundation<br />Rehab Facility<br />Addicts<br />Recovery<br />
  21. 21. Guest Blogging Program<br />2<br />1<br />3<br />Outreach To “Maven” Bloggers<br />Announce “Official” Guest Blogging Program On Website<br />Feature Their Unique Posts On Website – They Sign Their Own Names<br />5<br />4<br />Ask Blogger To Promote Their Post On Website On Their Own Blog<br />Create “Featured Guest Blogger” Badge<br />
  22. 22. Announce Program<br />www.PatMooreFoundation.com<br />
  23. 23. Feature Guest Blog Posts<br />www.PatMooreFoundation.com<br />
  24. 24. Spread The Word<br />Badges On Guest Blogger Websites<br />
  25. 25. Guest Blogging Program<br />Does It Work?<br /><ul><li>Blog comments (legit) have tripled
  26. 26. New users commenting
  27. 27. Two of top 10 referring sites (30 days)
  28. 28. Qualified leads increased ~20%
  29. 29. Inbound Links? Too soon to tell.</li></li></ul><li>Tip #3<br />Don’t Put All Your Eggs In Google’s Basket<br /><ul><li>Diversify traffic channels
  30. 30. Even if you follow all of Google’s guidelines, you’re still dependent on Google and it’s algorithm changes
  31. 31. Think big picture</li></li></ul><li>Search Focus vs. Diversified Traffic<br />Expensive Web Presence But Safer Strategy?<br />Great Community Website But Riskier?<br />
  32. 32. Tip #4<br />Experiment (Black Hat vs. White Hat)<br /><ul><li>Constantly experiment and track…track…track
  33. 33. Link Building – Larger site’s link profile, less impact from risky links
  34. 34. Site Structure – Tread carefully; watch WebMaster Central and Webmaster Tools alerts closely</li></li></ul><li>Tip #5<br />Have Fun!!!<br />Remember:<br />GREAT CONTENT ROCKS!!!!<br />
  35. 35. Thank You!<br />For more details, visit<br />ThunderSEO.com…SEO 2011: What’s Working, What’s Not & Where To Focus<br />Max Thomas<br />max@thunderseo.com<br />@thundermax<br />Facebook.com/thunderseo<br />
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