SEO in 2011: What’s Working, What’s Not & Where to Focus
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SEO in 2011: What’s Working, What’s Not & Where to Focus

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My presentation from SMX Advanced London 2011 about the changes in SEO in 2011, what they mean and real-world examples of content & link building tactics.

My presentation from SMX Advanced London 2011 about the changes in SEO in 2011, what they mean and real-world examples of content & link building tactics.

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  • 1. SEO In 2011: What’s Working, What’s Not
    May 16, 2011
  • 2. Max Thomas - Thunder SEO
    • Online Marketing Agency
    • 3. Focus on SEO, SMM & Related Campaigns
    • 4. Based in San Diego, CA
    • 5. Clients: Local Businesses, Medical Industry, Apartments, Corporate Law Firms, Business-to-Business
  • What Was That?
    PANDA/FARMER UPDATE
    USA – February 2011
    UK – April 2011
    Ongoing updates throughout 2010
  • 6. What Happened?
    BIG SITES (and small sites too)
    Rankings Dropped
    Source: http://www.sistrix.com/blog/985-google-farmer-update-quest-for-quality.html
    94%
    90%
    84%
    93%
  • 7. What Does This Mean?
    100’s of Factors - Boil It Down
    Links
    Relevant Sites
    Active URLs
    Website
    Content
    Topical
    Engaging
  • 8. Link Building Reality Check
    Linking Root Domains
    BUT
    Quantity
    My Site
    My Competitor
  • 9. Link Options?
    Buy Links
    Directories
    Article Sites
    Blog Comments
    Link Wheels
    PR Sites
    Link Exchanges
    Link Farms
    Google Crack Down on Paid Link Schemes(That NYTimes alerts them to.)
    Matt Cutts Re: Panda (SMX West 11) – “We may crawl less if you have poor quality.”
  • 10. Link Options?
    Relevant
    Links
    Engaging
    How?
    Scale
    User Focused
  • 11. CONTENT
    • Engaging
    • 12. Attracts Users
    • 13. People Want To Link To
    • 14. Spreads The Word
    • 15. Integral to Business
  • Tip #1
    Whenever possible…
    Make Link Building Part Of How You Do Business
  • 16. Vendor Badge
    Business-Vendor Relationship
    Vendors
    Sell Equipment
    Crest Capital
    Equipment Leasing
    Provides Leasing
    Vendors
    Customers
    Vendors
    Lease Equipment
  • 17. Vendor Badge
    Vendor Website
    Leasing App (Helps Vendor)
    Anchor Text Link – Biz Name & Target KW
  • 18. Vendor Badge
    Does It Work?
    !!!!
  • 19. Tip #2
    Whenever possible…
    Create Community As Part Of Content Strategy
  • 20. Guest Blogging Program
    Company – Community Relationship
    Patients
    How To Help All Via A Web Community & Expand Online Presence
    Pat Moore Foundation
    Rehab Facility
    Addicts
    Recovery
  • 21. Guest Blogging Program
    2
    1
    3
    Outreach To “Maven” Bloggers
    Announce “Official” Guest Blogging Program On Website
    Feature Their Unique Posts On Website – They Sign Their Own Names
    5
    4
    Ask Blogger To Promote Their Post On Website On Their Own Blog
    Create “Featured Guest Blogger” Badge
  • 22. Announce Program
    www.PatMooreFoundation.com
  • 23. Feature Guest Blog Posts
    www.PatMooreFoundation.com
  • 24. Spread The Word
    Badges On Guest Blogger Websites
  • 25. Guest Blogging Program
    Does It Work?
    • Blog comments (legit) have tripled
    • 26. New users commenting
    • 27. Two of top 10 referring sites (30 days)
    • 28. Qualified leads increased ~20%
    • 29. Inbound Links? Too soon to tell.
  • Tip #3
    Don’t Put All Your Eggs In Google’s Basket
    • Diversify traffic channels
    • 30. Even if you follow all of Google’s guidelines, you’re still dependent on Google and it’s algorithm changes
    • 31. Think big picture
  • Search Focus vs. Diversified Traffic
    Expensive Web Presence But Safer Strategy?
    Great Community Website But Riskier?
  • 32. Tip #4
    Experiment (Black Hat vs. White Hat)
    • Constantly experiment and track…track…track
    • 33. Link Building – Larger site’s link profile, less impact from risky links
    • 34. Site Structure – Tread carefully; watch WebMaster Central and Webmaster Tools alerts closely
  • Tip #5
    Have Fun!!!
    Remember:
    GREAT CONTENT ROCKS!!!!
  • 35. Thank You!
    For more details, visit
    ThunderSEO.com…SEO 2011: What’s Working, What’s Not & Where To Focus
    Max Thomas
    max@thunderseo.com
    @thundermax
    Facebook.com/thunderseo