Your SlideShare is downloading. ×
0
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Google Analytics: SEO Keyword Metrics With (not provided) Data Loss

1,064

Published on

Relax, (not provided) data is not the end of the world. In this presentation from SMX West 2012 on "Life in a (not provided)" world I offer some work-a-rounds and alternative approaches within Google …

Relax, (not provided) data is not the end of the world. In this presentation from SMX West 2012 on "Life in a (not provided)" world I offer some work-a-rounds and alternative approaches within Google Analytics to keyword data and branded vs. non-branded search metrics, along with some custom segment suggestions and a quick look at mobile data, which mostly does not include (not provided).

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,064
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Life  In  A  [Not  Provided]  World  Presented  by  Max  Thomas  |  March  1,  2012  
  • 2. First  Off,  Who  Am  I?  •  Name:  Max  Thomas   •  TwiNer:  @ThunderMax  •  Title:  President   •  LinkedIn:  linked.in/maxthomas  •  Company:  Thunder  SEO   •  Read  My  Posts:  bit.ly/max-­‐blog  
  • 3. Miranda  =  Google  
  • 4. White  Hat  SEOer  
  • 5. Speechless  =  (not  provided)  
  • 6. Focus  On  Analy[cs  
  • 7. You’re  Right…It’s  Not  Perfect  
  • 8. SEO  KPI  Branded  vs.  Non-­‐Branded  Search  
  • 9. Overall  Non-­‐Branded  Search  Ra[o  Non-­‐Branded  Organic  Search  less  (not  provided)  /   All  Organic  Search  less  (not  provided)  
  • 10. Locate  Organic  Search  Traffic  &  (not  provided)  
  • 11. Custom  Segment  To  Filter  Branded  Keywords  
  • 12. Include  Medium  “Organic”  In  Custom  Segment  
  • 13. Overall  Non-­‐Branded  Search  Ra[o  Non-­‐Branded  Organic  Search  less  (not  provided)  /   All  Organic  Search  less  (not  provided)     4,212  –  541  /  3,346  –  541  =   76%   Here,  (not  provided)  represents  13%  of  traffic.  
  • 14. Drill  Down:  Landing  Page  Search  Traffic   Select  View   Click  
  • 15. Drill  Down:  Landing  Page  (not  provided)  
  • 16. Home  Landing  Page  Non-­‐Branded  Ra[o  Home  Non-­‐Branded  Organic  Search  less  Home  (not  prov)  /   All  Home  Organic  Search  less  Home  (not  prov)  
  • 17. Locate  Home  Organic  Search  Traffic  
  • 18. Locate  Home  Non-­‐Branded  Search  Traffic  
  • 19. Locate  Home  (not  provided)  
  • 20. Home  Landing  Page  Non-­‐Branded  Ra[o  Home  Non-­‐Branded  Organic  Search  less  Home  (not  prov)  /   All  Home  Organic  Search  less  Home  (not  prov)     941  –  221  /  1,438  –  221  =     59%  
  • 21. Non-­‐Branded  Ra[o  Comparisons   Overall  Site  =  76%   Home  Page  =  59%  
  • 22. Treat  All  Home  (not  provided)  As  Branded   •  Not  Universally  Recommended   •  Check  Non-­‐Branded  Search  Ra[o  Of  Available   Keywords  First   •  If  Ra[o  Is  Very  Low,  Then  Perhaps     100%  Branded  /  0%  Non-­‐Branded  Is  Possible  
  • 23. Non-­‐Branded  Ra[os  By  Landing  Pages  (LP)   Site/LP   Non-­‐Branded   Search   LP  1)  Home   59%   LP  2)  Services  Page   99%   LP  3)  Services  Page   100%   44%   LP  4)  Pricing  Page   42%   LP  5)  Informa[ve  Content   100%   LP  6)  Informa[ve  Content   88%   Weighted  Average   LP  7)  Contact   6%   62%  Of  Search  Traffic   LP  8)  Informa[ve  Content   100%   LP  9)  Infographic   94%   LP  10)  Informa[ve  Content   94%  
  • 24. Non-­‐Branded  Ra[os  By  Landing  Pages  (LP)   Site/LP   Non-­‐Branded   %  (not   Search   provided)   Overall   76%   13%   LP  1)  Home   59%   15%   LP  2)  Services  Page   99%   9%   LP  3)  Services  Page   100%   9%   LP  4)  Pricing  Page   42%   12%   LP  5)  Informa[ve  Content   100%   9%   LP  6)  Informa[ve  Content   88%   15%   LP  7)  Contact   6%   10%   LP  8)  Informa[ve  Content   100%   6%   LP  9)  Infographic   94%   6%   LP  10)  Informa[ve  Content   94%   9%  
  • 25. Conversions  Non-­‐Branded  Ra[o  Completed  Goals  Non-­‐Branded  Organic  Search  less  Comp  Goals  (not  prov)  /  All  Completed  Goals  Organic  Search  less   Comp  Goals  (not  prov)     38%  
  • 26. Non-­‐Branded  Ra[o  Comparisons   Overall  Site  =  76%   Home  Page  =  59%   Top  10  Landing  Pages  =  44%   Conversions  =  38%  
  • 27. Handy  Dandy  Spreadsheet   Blue  =  Input  
  • 28. Mobile  &  (not  provided)  
  • 29. Mobile  Vs.  Desktop  Non-­‐Branded  Search   Desktop   Mobile   Overall   53%   50%   LP  1  –  Home  Page   16%   14%   LP  2  –  Content   7%   5%   LP  3  –  Product   59%   63%   LP  4  –  Careers   6%   6%   LP  5  –  Management   6%   3%   LP  6  –  Product   16%   7%   LP  7  –  Product   30%   29%   LP  8  –  Career   99%   99%   LP  9  –  Product   19%   24%   LP  10  -­‐  Product   4%   0%  
  • 30. Spreadsheet  &  Steps  Visit  Following  URL  To  Download   Spreadsheet  &  Steps:       bit.ly/thunderseo-­‐smx      
  • 31. Thank  You!   Ques[ons?  max@thunderseo.com   @ThunderMax  

×