The future ofbusiness is social.@maxwellstjohn#socmed12Page 1 | Social Business Pioneers
Page 2 | Social Business Pioneers
Social media tools Behaviour Policies and                                     Deeperprocesses Structure                   ...
What it isn’t.Page 4 | Social Business Pioneers
Social business   1. Change velocity   2. Command of now   3. Participation   4. Information in everyone’s hands   5. Cult...
Social business            1. Change velocityPage 6 | Social Business Pioneers
Page 7 | Social Business Pioneers
Page 8 | Social Business Pioneers
YOU?Page 9 | Social Business Pioneers
2. Command of              nowPage 10 | Social Business Pioneers
“Speed kills truth” –Chris LewisPage 11 | Social Business Pioneers
Page 12 | Social Business Pioneers
Page 13 | Social Business Pioneers
YOU?Page 14 | Social Business Pioneers
3. ParticipationPage 15 | Social Business Pioneers
    $575k prizes    100 targets    80% successful    8 million ounces of gold mined    Company value from $100 millio...
“More than 50% of our product                           initiatives involve significant                           collabor...
Page 18 | Social Business Pioneers
Page 19 | Social Business Pioneers
YOU?Page 20 | Social Business Pioneers
4. Information in    everyone’s handsPage 21 | Social Business Pioneers
Page 22 | Social Business Pioneers
£33m in first 10 months.                                     No cash handling, lower                                     c...
Page 24 | Social Business Pioneers
4,802 crisis mappers in                                     162 countries –                                      remotely ...
YOU?Page 26 | Social Business Pioneers
5. Cultural                           catalystsPage 27 | Social Business Pioneers
Real role modelling.Page 28 | Social Business Pioneers
Openmindness Page 29 | Social Business Pioneers
It’s ok to #fail.Page 30 | Social Business Pioneers
YOU?Page 31 | Social Business Pioneers
Social business   1. Change velocity   2. Command of now   3. Participation   4. Information in everyone’s hands   5. Cult...
Page 33 | Social Business Pioneers
Page 34 | Social Business Pioneers
Page 35 | Social Business Pioneers
Page 36 | Social Business Pioneers
Page 37 | Social Business Pioneers
Calls down by…   Satisfaction up 19%.Page 38 | Social Business Pioneers
Thank you.@maxwellstjohnmax.stjohn@nixonmcinnes.co.ukPage 39 | Social Business Pioneers
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The future of business is social

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Looking at the key areas of change that organisations need to consider in order to adapt to the new digital and social behaviours of their stakeholders.

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  • Social media used to be inside out – taking campaigns and comms, and pushing them out in the same old way, through new media.Social business is about outside in – looking at what’s happening outside, and bringing it in, to change what we do based on what people want.
  • Speed at which change is happening, ability to change and adapt with it.
  • Started out as firefighter in 1985, moved to LAFD PI officer and now also advisor on crisis comms to the government.Mention how networks live and die on the strength of their connections, permit all kinds of grassroots efforts to bubble up.Give examples around Arab Spring.
  • http://www.flickr.com/photos/nigelfj/4128313901/sizes/z/in/photostream/http://blog.lewispr.com/2011/03/a-brief-history-of-the-future-of-pr.html
  • https://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=105055855763538009401.00045c9d8b16af3ad1008&ll=18.935435,72.839785&spn=0.062676,0.11158&z=14http://thelede.blogs.nytimes.com/2008/11/26/tracking-the-mumbai-attacks/
  • Absolute nightmare – trains to london completely stopped, customer’s haranguing customer services.Driver tweeted this photo – and conversation switched. To ‘Wow, how are you going to clear that up?’Driver wasn’t empowered to do this, they just did – learning is that they need to make this happen.
  • At every level. Not as an exercise but as a core part of how we operate.
  • In March 2000, GoldCorp made available a wide variety of geological data to the general public. There was a prize of $575,000 for anyone who could find or suggest potential spots where gold could be found. The result of this mass collaboration effort was over 100 targets that were approximately 80% successful bringing over 8 million ounces of gold. Because of their use of crowdsourcing, GoldCorp’s value skyrocketed from $100 million to $9 billionhttp://www.fastcompany.com/magazine/59/mcewen.html?page=0%2C0
  • Open innovation and crowdsourcing platform – prize-based challenges from private, public sector out to problem solvers. Bio tech to mech engPartners include NASA, BAE“95% of the time, the solver wouldn’t have been hired by the sponsor” – Alph Bingham, Innocentive.
  • Our housing
  • http://www.flickr.com/photos/worldeconomicforum/3488061345/sizes/l/Finding a market, lowering barrier entry to entering a market, building investment, and creating the market itself.
  • 45% of people now have smartphones that they used to access the internet – usage rising fastest amongst 45+Coming up Tabeo – 7” tablet computing for kids.
  • Polling data, unemployment figures, NHS waiting lists, movements in the markets, newsfeeds. Also, apparently scoring ministers based on performance.Sparked “fury” from taxpayers’ alliance.
  • http://wiki.openstreetmap.org/wiki/Talk:WikiProject_Haiti#Fairfax_County_Urban_Search_.26_Rescue_Team_Using_Garmin_downloadsMessage from US Rescue Worker deployed to Haiti, sent to Open Street Map Crisis Mappers: “I am spreading the word about this work to all rescue and humanitarian teams on the ground here in Haiti. Please be assured that we are using your data - I just wish we knew about this earlier.”
  • Dr Mark Newbold – Chief Exec of Heart of England Foundation TrustTweets, engages, regularlyPublishes CEO diary – his calendar, what happened, warts and all, including poor reviews of facilities by CQC.
  • http://www.guardian.co.uk/technology/blog/2012/sep/24/apple-maps-problems-list?INTCMP=SRCHhttp://www.flickr.com/photos/blakespot/2379207825/sizes/l/in/photostream/
  • iOS maps, iPhone 4 antenna, buttonlessipod shuffle, mobile me, newton.Also, Facebook – 3 steps forward, one step back – e.g. beaconhttp://www.guardian.co.uk/technology/blog/2012/sep/24/apple-maps-problems-list?INTCMP=SRCHhttp://mashable.com/2009/09/19/facebook-beacon-rip/http://www.flickr.com/photos/blakespot/2379207825/sizes/l/in/photostream/
  • nixonmcinnes.co.uk@nixonmcinnesMax’s contact details: max.stjohn@nixonmcinnes.co.uk / 01273 764 023
  • The future of business is social

    1. 1. The future ofbusiness is social.@maxwellstjohn#socmed12Page 1 | Social Business Pioneers
    2. 2. Page 2 | Social Business Pioneers
    3. 3. Social media tools Behaviour Policies and Deeperprocesses Structure change Culture Greater Values impactMission Page 3 | Social Business Pioneers
    4. 4. What it isn’t.Page 4 | Social Business Pioneers
    5. 5. Social business 1. Change velocity 2. Command of now 3. Participation 4. Information in everyone’s hands 5. Cultural catalystsPage 5 | Social Business Pioneers
    6. 6. Social business 1. Change velocityPage 6 | Social Business Pioneers
    7. 7. Page 7 | Social Business Pioneers
    8. 8. Page 8 | Social Business Pioneers
    9. 9. YOU?Page 9 | Social Business Pioneers
    10. 10. 2. Command of nowPage 10 | Social Business Pioneers
    11. 11. “Speed kills truth” –Chris LewisPage 11 | Social Business Pioneers
    12. 12. Page 12 | Social Business Pioneers
    13. 13. Page 13 | Social Business Pioneers
    14. 14. YOU?Page 14 | Social Business Pioneers
    15. 15. 3. ParticipationPage 15 | Social Business Pioneers
    16. 16.  $575k prizes 100 targets 80% successful 8 million ounces of gold mined Company value from $100 million to $9 billion Page 16 | Social Business Pioneers
    17. 17. “More than 50% of our product initiatives involve significant collaboration with innovators outside of P&G” – Bruce Brown, CTO, P&GPage 17 | Social Business Pioneers
    18. 18. Page 18 | Social Business Pioneers
    19. 19. Page 19 | Social Business Pioneers
    20. 20. YOU?Page 20 | Social Business Pioneers
    21. 21. 4. Information in everyone’s handsPage 21 | Social Business Pioneers
    22. 22. Page 22 | Social Business Pioneers
    23. 23. £33m in first 10 months. No cash handling, lower cost of sale, no messing.Page 23 | Social Business Pioneers
    24. 24. Page 24 | Social Business Pioneers
    25. 25. 4,802 crisis mappers in 162 countries – remotely turning data into help on the ground.Page 25 | Social Business Pioneers
    26. 26. YOU?Page 26 | Social Business Pioneers
    27. 27. 5. Cultural catalystsPage 27 | Social Business Pioneers
    28. 28. Real role modelling.Page 28 | Social Business Pioneers
    29. 29. Openmindness Page 29 | Social Business Pioneers
    30. 30. It’s ok to #fail.Page 30 | Social Business Pioneers
    31. 31. YOU?Page 31 | Social Business Pioneers
    32. 32. Social business 1. Change velocity 2. Command of now 3. Participation 4. Information in everyone’s hands 5. Cultural catalystsPage 32 | Social Business Pioneers
    33. 33. Page 33 | Social Business Pioneers
    34. 34. Page 34 | Social Business Pioneers
    35. 35. Page 35 | Social Business Pioneers
    36. 36. Page 36 | Social Business Pioneers
    37. 37. Page 37 | Social Business Pioneers
    38. 38. Calls down by… Satisfaction up 19%.Page 38 | Social Business Pioneers
    39. 39. Thank you.@maxwellstjohnmax.stjohn@nixonmcinnes.co.ukPage 39 | Social Business Pioneers
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