The future of business is social
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The future of business is social

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Looking at the key areas of change that organisations need to consider in order to adapt to the new digital and social behaviours of their stakeholders.

Looking at the key areas of change that organisations need to consider in order to adapt to the new digital and social behaviours of their stakeholders.

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  • Social media used to be inside out – taking campaigns and comms, and pushing them out in the same old way, through new media.Social business is about outside in – looking at what’s happening outside, and bringing it in, to change what we do based on what people want.
  • Speed at which change is happening, ability to change and adapt with it.
  • Started out as firefighter in 1985, moved to LAFD PI officer and now also advisor on crisis comms to the government.Mention how networks live and die on the strength of their connections, permit all kinds of grassroots efforts to bubble up.Give examples around Arab Spring.
  • http://www.flickr.com/photos/nigelfj/4128313901/sizes/z/in/photostream/http://blog.lewispr.com/2011/03/a-brief-history-of-the-future-of-pr.html
  • https://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=105055855763538009401.00045c9d8b16af3ad1008&ll=18.935435,72.839785&spn=0.062676,0.11158&z=14http://thelede.blogs.nytimes.com/2008/11/26/tracking-the-mumbai-attacks/
  • Absolute nightmare – trains to london completely stopped, customer’s haranguing customer services.Driver tweeted this photo – and conversation switched. To ‘Wow, how are you going to clear that up?’Driver wasn’t empowered to do this, they just did – learning is that they need to make this happen.
  • At every level. Not as an exercise but as a core part of how we operate.
  • In March 2000, GoldCorp made available a wide variety of geological data to the general public. There was a prize of $575,000 for anyone who could find or suggest potential spots where gold could be found. The result of this mass collaboration effort was over 100 targets that were approximately 80% successful bringing over 8 million ounces of gold. Because of their use of crowdsourcing, GoldCorp’s value skyrocketed from $100 million to $9 billionhttp://www.fastcompany.com/magazine/59/mcewen.html?page=0%2C0
  • Open innovation and crowdsourcing platform – prize-based challenges from private, public sector out to problem solvers. Bio tech to mech engPartners include NASA, BAE“95% of the time, the solver wouldn’t have been hired by the sponsor” – Alph Bingham, Innocentive.
  • Our housing
  • http://www.flickr.com/photos/worldeconomicforum/3488061345/sizes/l/Finding a market, lowering barrier entry to entering a market, building investment, and creating the market itself.
  • 45% of people now have smartphones that they used to access the internet – usage rising fastest amongst 45+Coming up Tabeo – 7” tablet computing for kids.
  • Polling data, unemployment figures, NHS waiting lists, movements in the markets, newsfeeds. Also, apparently scoring ministers based on performance.Sparked “fury” from taxpayers’ alliance.
  • http://wiki.openstreetmap.org/wiki/Talk:WikiProject_Haiti#Fairfax_County_Urban_Search_.26_Rescue_Team_Using_Garmin_downloadsMessage from US Rescue Worker deployed to Haiti, sent to Open Street Map Crisis Mappers: “I am spreading the word about this work to all rescue and humanitarian teams on the ground here in Haiti. Please be assured that we are using your data - I just wish we knew about this earlier.”
  • Dr Mark Newbold – Chief Exec of Heart of England Foundation TrustTweets, engages, regularlyPublishes CEO diary – his calendar, what happened, warts and all, including poor reviews of facilities by CQC.
  • http://www.guardian.co.uk/technology/blog/2012/sep/24/apple-maps-problems-list?INTCMP=SRCHhttp://www.flickr.com/photos/blakespot/2379207825/sizes/l/in/photostream/
  • iOS maps, iPhone 4 antenna, buttonlessipod shuffle, mobile me, newton.Also, Facebook – 3 steps forward, one step back – e.g. beaconhttp://www.guardian.co.uk/technology/blog/2012/sep/24/apple-maps-problems-list?INTCMP=SRCHhttp://mashable.com/2009/09/19/facebook-beacon-rip/http://www.flickr.com/photos/blakespot/2379207825/sizes/l/in/photostream/
  • nixonmcinnes.co.uk@nixonmcinnesMax’s contact details: max.stjohn@nixonmcinnes.co.uk / 01273 764 023

Transcript

  • 1. The future ofbusiness is social.@maxwellstjohn#socmed12Page 1 | Social Business Pioneers
  • 2. Page 2 | Social Business Pioneers
  • 3. Social media tools Behaviour Policies and Deeperprocesses Structure change Culture Greater Values impactMission Page 3 | Social Business Pioneers
  • 4. What it isn’t.Page 4 | Social Business Pioneers
  • 5. Social business 1. Change velocity 2. Command of now 3. Participation 4. Information in everyone’s hands 5. Cultural catalystsPage 5 | Social Business Pioneers
  • 6. Social business 1. Change velocityPage 6 | Social Business Pioneers
  • 7. Page 7 | Social Business Pioneers
  • 8. Page 8 | Social Business Pioneers
  • 9. YOU?Page 9 | Social Business Pioneers
  • 10. 2. Command of nowPage 10 | Social Business Pioneers
  • 11. “Speed kills truth” –Chris LewisPage 11 | Social Business Pioneers
  • 12. Page 12 | Social Business Pioneers
  • 13. Page 13 | Social Business Pioneers
  • 14. YOU?Page 14 | Social Business Pioneers
  • 15. 3. ParticipationPage 15 | Social Business Pioneers
  • 16.  $575k prizes 100 targets 80% successful 8 million ounces of gold mined Company value from $100 million to $9 billion Page 16 | Social Business Pioneers
  • 17. “More than 50% of our product initiatives involve significant collaboration with innovators outside of P&G” – Bruce Brown, CTO, P&GPage 17 | Social Business Pioneers
  • 18. Page 18 | Social Business Pioneers
  • 19. Page 19 | Social Business Pioneers
  • 20. YOU?Page 20 | Social Business Pioneers
  • 21. 4. Information in everyone’s handsPage 21 | Social Business Pioneers
  • 22. Page 22 | Social Business Pioneers
  • 23. £33m in first 10 months. No cash handling, lower cost of sale, no messing.Page 23 | Social Business Pioneers
  • 24. Page 24 | Social Business Pioneers
  • 25. 4,802 crisis mappers in 162 countries – remotely turning data into help on the ground.Page 25 | Social Business Pioneers
  • 26. YOU?Page 26 | Social Business Pioneers
  • 27. 5. Cultural catalystsPage 27 | Social Business Pioneers
  • 28. Real role modelling.Page 28 | Social Business Pioneers
  • 29. Openmindness Page 29 | Social Business Pioneers
  • 30. It’s ok to #fail.Page 30 | Social Business Pioneers
  • 31. YOU?Page 31 | Social Business Pioneers
  • 32. Social business 1. Change velocity 2. Command of now 3. Participation 4. Information in everyone’s hands 5. Cultural catalystsPage 32 | Social Business Pioneers
  • 33. Page 33 | Social Business Pioneers
  • 34. Page 34 | Social Business Pioneers
  • 35. Page 35 | Social Business Pioneers
  • 36. Page 36 | Social Business Pioneers
  • 37. Page 37 | Social Business Pioneers
  • 38. Calls down by… Satisfaction up 19%.Page 38 | Social Business Pioneers
  • 39. Thank you.@maxwellstjohnmax.stjohn@nixonmcinnes.co.ukPage 39 | Social Business Pioneers