Social media used to be inside out – taking campaigns and comms, and pushing them out in the same old way, through new media.Social business is about outside in – looking at what’s happening outside, and bringing it in, to change what we do based on what people want.
Speed at which change is happening, ability to change and adapt with it.
Started out as firefighter in 1985, moved to LAFD PI officer and now also advisor on crisis comms to the government.Mention how networks live and die on the strength of their connections, permit all kinds of grassroots efforts to bubble up.Give examples around Arab Spring.
Absolute nightmare – trains to london completely stopped, customer’s haranguing customer services.Driver tweeted this photo – and conversation switched. To ‘Wow, how are you going to clear that up?’Driver wasn’t empowered to do this, they just did – learning is that they need to make this happen.
At every level. Not as an exercise but as a core part of how we operate.
In March 2000, GoldCorp made available a wide variety of geological data to the general public. There was a prize of $575,000 for anyone who could find or suggest potential spots where gold could be found. The result of this mass collaboration effort was over 100 targets that were approximately 80% successful bringing over 8 million ounces of gold. Because of their use of crowdsourcing, GoldCorp’s value skyrocketed from $100 million to $9 billionhttp://www.fastcompany.com/magazine/59/mcewen.html?page=0%2C0
Open innovation and crowdsourcing platform – prize-based challenges from private, public sector out to problem solvers. Bio tech to mech engPartners include NASA, BAE“95% of the time, the solver wouldn’t have been hired by the sponsor” – Alph Bingham, Innocentive.
http://www.flickr.com/photos/worldeconomicforum/3488061345/sizes/l/Finding a market, lowering barrier entry to entering a market, building investment, and creating the market itself.
45% of people now have smartphones that they used to access the internet – usage rising fastest amongst 45+Coming up Tabeo – 7” tablet computing for kids.
Polling data, unemployment figures, NHS waiting lists, movements in the markets, newsfeeds. Also, apparently scoring ministers based on performance.Sparked “fury” from taxpayers’ alliance.
http://wiki.openstreetmap.org/wiki/Talk:WikiProject_Haiti#Fairfax_County_Urban_Search_.26_Rescue_Team_Using_Garmin_downloadsMessage from US Rescue Worker deployed to Haiti, sent to Open Street Map Crisis Mappers: “I am spreading the word about this work to all rescue and humanitarian teams on the ground here in Haiti. Please be assured that we are using your data - I just wish we knew about this earlier.”
Dr Mark Newbold – Chief Exec of Heart of England Foundation TrustTweets, engages, regularlyPublishes CEO diary – his calendar, what happened, warts and all, including poor reviews of facilities by CQC.