Your SlideShare is downloading. ×
0
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Non-profits and social media: the nows and nexts
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Non-profits and social media: the nows and nexts

748

Published on

A talk I gave to the Social Innovation and Marketing for Change MBA students at Said Business School, University of Oxford. …

A talk I gave to the Social Innovation and Marketing for Change MBA students at Said Business School, University of Oxford.

For a bit more info, check out the supporting blog entry: http://www.nixonmcinnes.co.uk/2011/06/23/social-media-non-profits-and-the-future

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
748
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Copyright © Imparta Limited 2002 – 2008 All Rights Reserved
  • Not just facebook and twitter. Social media is the socialisation of web content and it’s nothing new. It’s allowing anyone to publish, coupled with an unlimited network of people.
  • Not just facebook and twitter. Social media is the socialisation of web content and it’s nothing new. It’s allowing anyone to publish, coupled with an unlimited network of people.
  • Not just facebook and twitter. Social media is the socialisation of web content and it’s nothing new. It’s allowing anyone to publish, coupled with an unlimited network of people.
  • To be effective, and to be sustainable, social media must be part of something bigger. It must be driven by a real need. Egypt Facebook youth image. 38 degrees example.
  • Now, a new breed of non-profit: Citizen-led, citizen powered, organised through social digital tools, solving the problems they want to solve: Crisis Camp, Social Innovation Camp, CityCamp http://www.flickr.com/photos/adc/4299697884/sizes/l/in/photostream/ This is part of the future of social media for social change/non-profits – example: NHS in the UK IMAGE?
  • Now, a new breed of non-profit: Citizen-led, citizen powered, organised through social digital tools, solving the problems they want to solve: Crisis Camp, Social Innovation Camp, CityCamp http://www.flickr.com/photos/adc/4299697884/sizes/l/in/photostream/ This is part of the future of social media for social change/non-profits – example: NHS in the UK IMAGE?
  • http://www.flickr.com/photos/chinny_chin_chin00/2425675015/sizes/l/in/photostream/
  • Making mental illness OK. Time to change, the elephant.
  • Making mental illness OK. Time to change, the elephant.
  • http://www.flickr.com/photos/stevemepsted/2503551012/sizes/o/in/photostream/ http://www.flickr.com/photos/clintjcl/392763075/sizes/o/in/photostream/ Freecycle: appealing to hassle-reduction of getting rid of stuff, stingy nature to reduce consumption. Based on a real need. Uses the simplest possible, common denominator technology: email lists.
  • http://www.flickr.com/photos/stevemepsted/2503551012/sizes/o/in/photostream/ http://www.flickr.com/photos/clintjcl/392763075/sizes/o/in/photostream/ Freecycle: appealing to hassle-reduction of getting rid of stuff, stingy nature to reduce consumption. Based on a real need. Uses the simplest possible, common denominator technology: email lists.
  • http://www.flickr.com/photos/7-how-7/11364687/ Has to work with democratic processes or expose Has to understand the theory of change and balance of power (or does it? Is this as simple as: if it’s widely reported enough, things will change) In the UK, ‘email your MP’ has become the standard e-campaigning action, but MPs are resistant. Has to involved more. 38 degrees - citizen-led: you decide the issues. Coordinated via email, social media, website.
  • Similar to Avaaz, Move on and Getup. Started in 2009, 750,000 members who have taken 3m actions. Saved BBC 6 Music, stopped Trident being renewed, government turnaround on selling off woodland. Reason they’ve been successful is they have built a movement: people, power change.
  • Has to work with democratic processes or expose Has to understand the theory of change and balance of power (or does it? Is this as simple as: if it’s widely reported enough, things will change) In the UK, ‘email your MP’ has become the standard e-campaigning action, but MPs are resistant. Has to involved more. 38 degrees - citizen-led: you decide the issues. Coordinated via email, social media, website.
  • http://www.flickr.com/photos/dfid/4290902290/sizes/o/in/photostream/
  • Started life as an open source
  • Started life as an open source
  • Has to work with democratic processes or expose Has to understand the theory of change and balance of power (or does it? Is this as simple as: if it’s widely reported enough, things will change) In the UK, ‘email your MP’ has become the standard e-campaigning action, but MPs are resistant. Has to involved more. 38 degrees - citizen-led: you decide the issues. Coordinated via email, social media, website.
  • http://www.flickr.com/photos/19779889@N00/4834980544/
  • http://www.flickr.com/photos/ilyaericlee/58742420/
  • http://www.flickr.com/photos/ilyaericlee/58742420/
  • http://www.flickr.com/photos/ilyaericlee/58742420/
  • http://www.flickr.com/photos/ilyaericlee/58742420/
  • Transcript

    • 1. Non-profits and social media: the nows and the nexts
    • 2. Who am I? Max St John @maxwellinever CC Tina Jett on flickr: http://www.flickr.com/photos/scatterbox/4927764398 About me: http://www.nixonmcinnes.co.uk/people/max Follow me: http://www.twitter.com/maxwellinever Email me: [email_address]
    • 3. What do I do?
    • 4. What am I going to talk about? <ul><li>What is social media? </li></ul><ul><li>Social media in context </li></ul><ul><li>The POST methodology </li></ul><ul><li>Where are non-profits, right now? </li></ul><ul><li>The new non-profit </li></ul><ul><li>Social media for… changing behaviour </li></ul><ul><li>Social media for… affecting legislation </li></ul><ul><li>Social media for… coping with disaster </li></ul><ul><li>The future non-profit </li></ul>
    • 5. What is social media? x one squillion * * empirical data
    • 6. What is social media? <ul><li>Democratisation of the web. </li></ul><ul><li>Disintermediation of power. </li></ul><ul><li>One to many > many to many </li></ul>
    • 7. Social media in perspective Image courtesy of @marwame on twitpic: http://twitpic.com/3whv3g
    • 8. Where are non-profits? Strategic Tactical Absent Agile Open-minded Unwieldy Flailing Coping Learning Leading
    • 9. Planning for social media <ul><li>P eople </li></ul><ul><li>O bjectives </li></ul><ul><li>S trategy </li></ul><ul><li>T echnology </li></ul>http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
    • 10. A new kind of non-profit CC alexdecarvalho on flickr: http://www.flickr.com/photos/adc/4299697884
    • 11. A new kind of non-profit <ul><li>Volunteer-run, low-to-no investment </li></ul><ul><li>Responding directly to a social need </li></ul><ul><li>‘ Hacking’ as an approach to problem solving </li></ul><ul><li>Organised and facilitated through social media </li></ul><ul><li>Incubators for new projects and organisations </li></ul><ul><li>Decentralised, driven by participants </li></ul>
    • 12. Changing behaviour CC machermucha on flickr: http://www.flickr.com/photos/chinny_chin_chin00/2425675015
    • 13. Changing behaviour <ul><li>Health warning – behaviour change is… </li></ul><ul><li>Complex: people’s behaviour is influenced by many factors </li></ul><ul><li>Difficult to measure: it needs large scale studies to prove </li></ul><ul><li>Long term: people don’t change quickly </li></ul><ul><li>Needs the right ‘mix’: different/multiple tools required </li></ul><ul><li>… but social media has a part to play. </li></ul>
    • 14. Time to change: changing social norms Making it OK to talk about mental health
    • 15. Time to change: changing social norms
    • 16. Freecycle: making change ultra-simple 8.5 million members, 4,949 groups Just using email
    • 17. Think Pig: educating through games Helping embed new ideas into everyday thinking
    • 18. Changing behaviour <ul><li>> Know where your audience is </li></ul><ul><li>> Make it easy for them to engage with </li></ul><ul><li>> Use the right ‘mix’ for the people/problem </li></ul><ul><li>> Understand ‘the competition’ </li></ul><ul><li>> The network effect can affect norms </li></ul><ul><li>> Don’t just try to ‘inform’, make it fun </li></ul>
    • 19. Affecting legislation CC 7-how-7 on flickr: http://www.flickr.com/photos/7-how-7/11364687/
    • 20. 38 Degrees: creating a movement Absorbing members’ values, using multiple channels
    • 21. Targuist sniper: using basic tools Video camera + YouTube = public pressure + change
    • 22. Changing legislation <ul><li>> Use social media to understand and reflect people’s values </li></ul><ul><li>> Use those values to frame a campaign issue </li></ul><ul><li>> Think: urgency, resonance, visible change </li></ul><ul><li>> Use e-campaigning as PART of the mix </li></ul><ul><li>> Simple tools and small numbers can be as effective as big budgets and large numbers </li></ul>
    • 23. Coping with disaster CC DFID on flickr: http://www.flickr.com/photos/dfid/4290902290/
    • 24. Ushahidi and OSM Easily accessible, open-source technologies driven by developer community
    • 25. Ushahidi and OSM Accurate data means radical improvements in post-disaster provision
    • 26. Tweeting the revolution Allowed tweeting during internet blackout through simple technologies
    • 27. Changing legislation <ul><li>> Open-source technologies are reducing bottle necks in crisis innovation </li></ul><ul><li>> Decentralised tech communities are the new social innovators </li></ul><ul><li>> Digital creates the ability to be more agile and more joined-up </li></ul><ul><li>> Social media is surfacing stories that would stay hidden </li></ul>
    • 28. The future non-profit <ul><li>Fully digital: social comms, internally and externally </li></ul><ul><li>De-siloed: old and redundant internal barriers removed </li></ul><ul><li>Agile: open and able to adapt, changing quickly </li></ul><ul><li>Decentralised: whoever, where-ever, when-ever </li></ul><ul><li>Open: letting go, handing over control </li></ul>CC arbyreid on flickrr: http://www.flickr.com/photos/19779889@N00/4834980544/
    • 29. Thank you CC Ilya Eric Lee on flickrr: http://www.flickr.com/photos/ilyaericlee/58742420/
    • 30. References/links <ul><li>Planning for social media: </li></ul><ul><li>http://forrester.typepad.com/groundswell/2007/12/the-post-method.html </li></ul><ul><li>http://www.forrester.com/Groundswell </li></ul><ul><li>Social media in perspective: </li></ul><ul><li>http://www.guardian.co.uk/global-development/poverty-matters/2011/feb/17/what-caused-egyptian-revolution </li></ul><ul><li>http://www.nytimes.com/2011/02/06/world/middleeast/06face.html?_r=1&scp=1&sq=facebook%20egypt&st=cse </li></ul><ul><li>http://forrester.typepad.com/groundswell/2011/02/what-twitter-and-facebook-meant-in-the-egyptian-revolution.html </li></ul><ul><li>http://www.fastcompany.com/1722492/how-social-media-accelerated-the-uprising-in-egypt </li></ul><ul><li>A new kind of non-profit: </li></ul><ul><li>http://www.sicamp.org/ </li></ul><ul><li>http://crisiscommons.org/ </li></ul><ul><li>http://citycamp.govfresh.com/ </li></ul><ul><li>http://www.goodfornothing.co/ </li></ul><ul><li>http://www.rhok.org/ </li></ul>
    • 31. References/links <ul><li>Changing behaviour: </li></ul><ul><li>http://www.facebook.com/timetochange </li></ul><ul><li>http://twitter.com/timetochange </li></ul><ul><li>http://www.time-to-change.org.uk/ </li></ul><ul><li>http://www.freecycle.org/about/background </li></ul><ul><li>http://www.facebook.com/rspcathinkpig </li></ul><ul><li>http://www.rspca.org.uk/thinkpig </li></ul><ul><li>Changing legislation: </li></ul><ul><li>http://38degrees.org.uk/ </li></ul><ul><li>http://www.facebook.com/peoplepowerchange </li></ul><ul><li>http://www.youtube.com/user/TarSniper </li></ul><ul><li>http://www.menassat.com/?q=en/news-articles/2107-moroccos-video-sniper-sparks-new-trend </li></ul>
    • 32. References/links <ul><li>Coping with disaster: </li></ul><ul><li>http://www.ushahidi.com </li></ul><ul><li>http://www.openstreetmap.org/ </li></ul><ul><li>http://www.inveneo.org/haiti-wifi-network </li></ul><ul><li>http://twitter.com/speak2tweet </li></ul><ul><li>http://www.saynow.com/playMsg.html?ak=K3FTRUVKMGx6cUgxVFFtbTNyN3dwQT09 </li></ul><ul><li>Working together, better: </li></ul><ul><li>http://www.yammer.com </li></ul><ul><li>http://www.atlassian.com/software/confluence/ </li></ul>

    ×