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Seductive Presentation Seductive Presentation Presentation Transcript

  • Vendor of interactive experincesfor marketing communications v 2.2
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT USWE CREATE GAME AND SERVICE APPLICATIONSFOR ORIGINAL MARKETING COMMUNICATIONSBASED ON ADVANCED TECHNOLOGIES AND DESIGNThe main value of these products lies studies. A special place in our development and services, will be no less importantin attracting the user’s attention and takes gamification, (also funware) — the than the integration with Facebook, eBaydrawing them in promotional activities, use computer games approaches and or Amazon, and more than 70% of theentertainment, and consumer education. game thinking in non-gaming environments organizations from the list Global2000 will to attract people and increase their use at least one application gamificated inThese solutions are used in advertising involvement in the relevant activity. the enterprise.campaigns under the term «phygital»,which means the union of digital According to Gartner’s forecasts, in the All this tells us about the opening of newtechnology and the real world. This is a early 2010s gamification will be one of opportunities in Digital and BTL marketing,significant step towards a multichannel, the key trends in information technology retail, HoReCa, viral marketing, as well as artintegrated communication between for organizations, and in 2015 half of installations, museums, and entertainment.the brand and consumers. all organizations will take advantage of gamification technologies. This presentation will briefly overviewMost brands have increased sales and the technological possibilities andexpanded their market share through It is also estimated that by 2014, gaming present some of our projects. We hopephygital style interaction, which is services, applied for the purposes of it will serve as inspiration for your ownparticularly seen in most advanced case attracting and retaining consumers of goods solutions based on these technologies. 2 / 18
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT USKinect ®Knect is a motion sensing input device by Microsoft, it enables users Gesture controlto control and interact through body movements, verbal commands 3D characterand objects or pictures showed. It provides an opportunity to createexciting applications tied to the movement of the person. Works Personificationindoors or covered areas, where access to sunlight is limited. Voice recognition 3 / 18 View slide
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT USMTS GoalkeeperThe game made for promotion of mobile operatorMTS through Eurocup held in Ukraine. It beginswith the selection of one of the authentic forms offootball teams with hand gestures. After that playermoves to save 10 penalties with character on thescreen repeating his motion. The game is supportedwith high-quality 3D-graphics and sounds. 4 / 18 View slide
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US Fruity Downhill Animation game about summer spirit in the winter resort Bukovel for Chesterfield promo- zone. Under the direction of player, character moves down the descent and collects bonuses, depending on which he gets the gift. All this is accompanied by the sound and colorful animation. The game also incorporates registration for real race on a boat, displays the rating and gift management functions for promoters. 5 / 18
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT USAugmentedRealityThe term that refers to all projects with virtual elements(images, 3D models, text labels) added to live, director indirect, view of a physical, real-world environment.Most often works with camera as a standaloneprogram, on web pages or in mobile devices. Markered Markerless AR Games GPS or spatial location 6 / 18
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US Augmented Reality Island Animation An application that allows you to view animated 3D movie on iPad with reference to the position and perspective of a leaflet used as a marker. 7 / 18
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT USSamsung Game BoothFor Samsung, the official sponsor of WorldCyber Games 2012, we created an augmentedreality photo booth, where visitors could try onappearances from their favorite computer games(starcraft, warcraft, FIFA etc) in real-time. 8 / 18
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT USMobile AppsA relatively new and yet not fully utilized area in digital marketing.Potential of this market is recognized by many researches andauthoritative sources. The main motives of using mobile devicesare quick access to information and time-consuming games. Services Gaming Augmented Reality Accelerometer, gyroscope, GPS 9 / 18
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US MTS Fan Image Promo application for all iOS and Android devices. The user is prompted to download the application for QR-code on the stand of the MTS. He can then take a picture or use an existing photo to apply one of 16 fan images. The final picture then is published to social networks or to e-mail. 10 / 18
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT USAirplane Tickets OrderingFor client’s purposes we developed anapplication with finding, filtering and purchasingair tickets. It was locating near airports by GPSand was able to connect to social networks. 11 / 18
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT USIntegratedcommunicationsUnder the integrated communications we mean mixing differentmarketing channel in online and offline with various technologies.For example, to build a customized vending machines with hug orsmile detection or support event with RFID/QR readers and markersconnected to social networks to make real-life likes and shares. Multitouch-interfaces Photo & Video Social Networks QR, RFID 12 / 18
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT USPhoto Booth LookBookThis stand allows to take pictures, augment themwith objects and effects and publish it to socialnetworks (facebook, twitter etc). There was alot of positive attitude and enthusiasm from theyoung audience at all events. Photos gained largenumber of “likes” and comments from friends. 13 / 18
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US Ariel Game For a working conference P&G, we have developed entertaining and educational application for a touch screen. In the form of a game company employees had combined the chemicals to repeat Ariel formula. Depending on the result occurred contextual animation and sound. 14 / 18
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT USAbout UsOur mission is to create for their customers charming marketing communications, whileproviding the best possible service and an atmosphere of cooperation.Our main values are efficiency, ideas (before technology), good usability and design.We worked for 15 / 18
  • VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT USThank you!If you have any questions or wish to discuss a project,please contact us at the addresses below.Max Semenchuk Kirill Patrickceo@seductive.com.ua kp@seductive.com.ua+380 (96) 890 6666 +380 (44) 362 2006 +380 (67) 501 7820 16 / 18