Channel program58 due to the dynamics of the channels required for success this role will require a detail plan by channel and consistent management of the process. customers will expect nothing less than flawless execution of our promotions.
60Retail Categories Designers Architects Wholesale Showroom Competitive channel Kwikset Schlage Baldwin Period Brass Jado Omnia Rocky Mountain Emtek
Sales program61 requires three levels: architect / designers, wholesale and showroom. to meet these goals the management of three individual sales groups will be required. strong requirement of integration and coordination of efforts for a successful operation.
Advertising plan91 advertising will play a larger role during the introduction, to create awareness with a focus on image and benefits utilize media that are most suited to communicate product benefits to the target group advertising development plan (creative strategy)
Advertising plan92 initial creative brief should be simple, a much more comprehensive version will be required later in the process objective target audience key consumer benefit reason to believe tone and manner
Design Research Plan148 scope renderings (sla if available), branding, finishes
Design Research Plan149 step 1: architects: so. california, seattle, dallas, bay area, chicago, boston builders: lennar, toll brothers, david weekley channel: alk contractor supply, clark and barlow contract builders supply, seattle lighting showroom: berg, locks northwest, albany hardware, specialty hardware: bc, west end west