Product Development Case Study Series Part 1

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Part 1 of a 7 part case study outlining the product development process for an actual product introduction. The case study takes you from the "basis of interest" to the "launch" phase.

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Product Development Case Study Series Part 1

  1. 1. Ethnography Case Study1
  2. 2. Luxury brand Case Study2 This case study is meant to teach the basic concept of the product development process and is based on the development of a new architectural hardware business developed during my years at Black & Decker. The project required that a solid case be made, adequate funding was received and that the project delivered on the promise. This case study builds on the milestone process and is divide into seven phases. The first phase is the idea, trends and basis of interest development. This case study is a condensed version and doesn’t include all of the information used to develop the brand. In order to develop a new brand it’s important to develop a plan using a product development program. Generally, product development implementation should be guided by a milestone or stage-gate process. This should not diminish the importance of the idea, but to compliment it by ensuring that the idea is embraced and supported by the company and that the implementation meets the target objectives.
  3. 3. Luxury Brand3 Business Development Case Study part 1 - Basis of interest www.maxruckman.com
  4. 4. Idea4
  5. 5. Transition5
  6. 6. Initial market analysis6
  7. 7. Initial market analysis7
  8. 8. Initial market analysis8
  9. 9. Initial market analysis9
  10. 10. Initial market analysis10
  11. 11. 1 67 Initial market analysis11 $ 000 000 000
  12. 12. Initial market analysis12
  13. 13. Initial market analysis13
  14. 14. Initial market analysis14
  15. 15. Initial market analysis15
  16. 16. Initial market analysis16
  17. 17. Transition17 basis of interest
  18. 18. Transition18
  19. 19. Transition19
  20. 20. Transition20
  21. 21. Transition21
  22. 22. Transition22
  23. 23. Transition23
  24. 24. Basis of interest24
  25. 25. Basis of interest25
  26. 26. Basis of interest26
  27. 27. Basis of interest27
  28. 28. Basis of interest28
  29. 29. Basis of interest29
  30. 30. Basis of interest30
  31. 31. Basis of interest31
  32. 32. Basis of interest32
  33. 33. Basis of interest33
  34. 34. Basis of interest34
  35. 35. Basis of interest35
  36. 36. Basis of interest36
  37. 37. Basis of interest37
  38. 38. Basis of interest38 design finish craftsmanship
  39. 39. Basis of interest39
  40. 40. Basis of interest40
  41. 41. Basis of interest41
  42. 42. Basis of interest42
  43. 43. Basis of interest43
  44. 44. Basis of interest44 Market Analysis
  45. 45. Basis of interest45
  46. 46. Basis of interest46
  47. 47. Basis of interest47
  48. 48. Basis of interest48
  49. 49. Basis of interest49 unique new styles for large entries
  50. 50. Basis of interest50 architectural designs
  51. 51. Basis of interest51
  52. 52. Basis of interest52
  53. 53. Basis of interest53 the following proposed improvements match the findings of direct showroom research
  54. 54. Basis of interest54 mechanical
  55. 55. Basis of interest55 designs
  56. 56. Basis of interest56 service
  57. 57. Basis of interest57 sales
  58. 58. Basis of interest58 Distribution
  59. 59. Basis of interest59 Merchandising
  60. 60. Basis of interest60 Advertising
  61. 61. Basis of interest61
  62. 62. Basis of interest62 New product swot
  63. 63. Basis of interest63
  64. 64. Basis of interest64
  65. 65. Basis of interest65
  66. 66. Basis of interest66
  67. 67. Basis of interest67
  68. 68. Basis of interest68
  69. 69. Basis of interest69 definition
  70. 70. Basis of interest70 Product positioning
  71. 71. Basis of interest71 Functional designs
  72. 72. Basis of interest72
  73. 73. Basis of interest73
  74. 74. Basis of interest74
  75. 75. Basis of interest75 $ 96,000,000
  76. 76. Transition76
  77. 77. Luxury Brand77 Business Development Case Study part 1 - Basis of interest www.maxruckman.com

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