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Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
Product Development Case Study Series Part 1
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Product Development Case Study Series Part 1

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Part 1 of a 7 part case study outlining the product development process for an actual product introduction. The case study takes you from the "basis of interest" to the "launch" phase.

Part 1 of a 7 part case study outlining the product development process for an actual product introduction. The case study takes you from the "basis of interest" to the "launch" phase.

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Transcript

  • 1. Ethnography Case Study1
  • 2. Luxury brand Case Study2 This case study is meant to teach the basic concept of the product development process and is based on the development of a new architectural hardware business developed during my years at Black & Decker. The project required that a solid case be made, adequate funding was received and that the project delivered on the promise. This case study builds on the milestone process and is divide into seven phases. The first phase is the idea, trends and basis of interest development. This case study is a condensed version and doesn’t include all of the information used to develop the brand. In order to develop a new brand it’s important to develop a plan using a product development program. Generally, product development implementation should be guided by a milestone or stage-gate process. This should not diminish the importance of the idea, but to compliment it by ensuring that the idea is embraced and supported by the company and that the implementation meets the target objectives.
  • 3. Luxury Brand3 Business Development Case Study part 1 - Basis of interest www.maxruckman.com
  • 4. Idea4
  • 5. Transition5
  • 6. Initial market analysis6
  • 7. Initial market analysis7
  • 8. Initial market analysis8
  • 9. Initial market analysis9
  • 10. Initial market analysis10
  • 11. 1 67 Initial market analysis11 $ 000 000 000
  • 12. Initial market analysis12
  • 13. Initial market analysis13
  • 14. Initial market analysis14
  • 15. Initial market analysis15
  • 16. Initial market analysis16
  • 17. Transition17 basis of interest
  • 18. Transition18
  • 19. Transition19
  • 20. Transition20
  • 21. Transition21
  • 22. Transition22
  • 23. Transition23
  • 24. Basis of interest24
  • 25. Basis of interest25
  • 26. Basis of interest26
  • 27. Basis of interest27
  • 28. Basis of interest28
  • 29. Basis of interest29
  • 30. Basis of interest30
  • 31. Basis of interest31
  • 32. Basis of interest32
  • 33. Basis of interest33
  • 34. Basis of interest34
  • 35. Basis of interest35
  • 36. Basis of interest36
  • 37. Basis of interest37
  • 38. Basis of interest38 design finish craftsmanship
  • 39. Basis of interest39
  • 40. Basis of interest40
  • 41. Basis of interest41
  • 42. Basis of interest42
  • 43. Basis of interest43
  • 44. Basis of interest44 Market Analysis
  • 45. Basis of interest45
  • 46. Basis of interest46
  • 47. Basis of interest47
  • 48. Basis of interest48
  • 49. Basis of interest49 unique new styles for large entries
  • 50. Basis of interest50 architectural designs
  • 51. Basis of interest51
  • 52. Basis of interest52
  • 53. Basis of interest53 the following proposed improvements match the findings of direct showroom research
  • 54. Basis of interest54 mechanical
  • 55. Basis of interest55 designs
  • 56. Basis of interest56 service
  • 57. Basis of interest57 sales
  • 58. Basis of interest58 Distribution
  • 59. Basis of interest59 Merchandising
  • 60. Basis of interest60 Advertising
  • 61. Basis of interest61
  • 62. Basis of interest62 New product swot
  • 63. Basis of interest63
  • 64. Basis of interest64
  • 65. Basis of interest65
  • 66. Basis of interest66
  • 67. Basis of interest67
  • 68. Basis of interest68
  • 69. Basis of interest69 definition
  • 70. Basis of interest70 Product positioning
  • 71. Basis of interest71 Functional designs
  • 72. Basis of interest72
  • 73. Basis of interest73
  • 74. Basis of interest74
  • 75. Basis of interest75 $ 96,000,000
  • 76. Transition76
  • 77. Luxury Brand77 Business Development Case Study part 1 - Basis of interest www.maxruckman.com

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