Ramaciotti digital media marketing 2012 7


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Ramaciotti digital media marketing 2012 7

  1. 1. Lesson 7 Social Media − Cases2012 Max Ramaciotti Creative Commons — Attribuzione - Condividi allo stesso modo 3.0
  2. 2. Social Media Cases 1. Online Video 2. Applications 3. Widgets 4. Social networks 5. Blogging 6. Podcasting 7. Crowdsourcing 8. Bookmarking / Tagging 9. Microblogging 10. Photosharing 11. Blogger/Vlogger/General Outreach 12. Wiki 13. Virtual worlds 14. Mashup http://www.globalsocialmedianetwork.com/?page_id=201 15. Word of Mouth campaign 16. Public Relations 17. Sponsorships 18. Rating and reviews 19. Discussion Boards / Social Polling 20. Brand monitoring
  3. 3. Social Media Cases Need Inspiration? A great way to get ideas for how your organization can use social media is to check out what others are doing. Here’s a comprehensive list of sites below (and one book) that will get you started. http://www.interactiveinsightsgroup.com/blog1/social-media- examples-superlist-17-lists-and-tons-of-examples/
  4. 4. Social Network and Communities on Fashion 1. http://myitthings.com/ a. MyItThings.com is a leading online user-generated fashion and trend magazine and community, which invites people to contribute their own articles, pictures and photos; share wish lists and even submit their own designs. It democratizes fashion by putting the power to set trends in peoples hands. The magazine is a dynamic space that is published by editorial staff throughout the day and gives an opportunity to everyone to contribute and be featured on its pages b. 2. http://chictini.com/ a. Chictini is a fashion social network that focuses on fashion discovery. You can submit products and show off your personal style while connecting with people like yourselves. 3. 4. http://www.2threads.com/ a. 2threads is a social network with style. It is a place where anyone with a penchant for fashion can come to look, love and buy fashion all in one, easy to reach place. No matter who you are or where you are from 2threads is a place where you can engage in all your guilty fashion-fixated vices. b. 5. http://www.fashionising.com/ a. Fashionising.com is a fashion community and social network for people who love fashion. Keep up with cutting edge fashion, become a fashioniser. b. 6. http://www.fashion-networks.net/ a. The Fashion Network is a social networking website designed to be used specifically by those passionate about fashion and style. Here you will be able to connect with like minded individuals from across the globe. The Fashion Network is brought to you by Chatter. b. 7. http://www.mykidsfashion.com/ a. My Kids Fashion is the kids fashion industrys first social network created for designers, retailers, manufacturers and consumers located across the globe. My Kids Fashion is managed by DashinFashion.com - Online Guide to Kids Fashion Worldwide. b. 8. http://www.stylecaster.com/ a. StyleCaster is a fashion social network where influencers connect with each other, explore the world of style, share content and get recommendations from peers and experts around the world. b. 9. http://www.stylehive.com/ a. Stylehive.com is an online style club for people who live for fashion, design and shopping. Its where you meet your style muses and follow them as they discover and share their latest finds. Part social-networking club, part pop-culture lab , Stylehive.com is one big ensemble cast of trendsetters creating, discovering and buying the next big thing! b. 10. http://www.springleap.com/ a. Tee shirt company base on people contribution b. 11. http://www.threadless.com/ a. community based tee shirt company b. 12. http://www.ustrendy.com/index.php a. Our platform helps to democratize fashion, where fans give the yay or nay to which designs get produced and sold. The UsTrendy community helps uncover the gems of top-rated indie designers, who get a shot at making their fashion dreams a reality b. 13. http://modepass.com/ a. Community contributions with a brand-based cataglogue: news, articles, videos, images b. 14. http://www.weardrobe.com/ a. Weardrobe is the easiest way to share photos of what you wear b. 15. http://www.polyvore.com/ a. Polyvores easy-to-use virtual styling tool lets people mix and match products from any online store to create their own fashion collections called "sets". The Polyvore community consists of trendsetters, shoppers and aspiring stylists, who create more than 30,000 sets daily and spend an average of 10 minutes on the site per visit. With over 6 million unique visitors and 140 million pageviews per month, Polyvore is the largest fashion community site in the world. b. 16. http://www.glossom.com/ a. The Visual Platform For Creative People Promote and distribute your work Curate your own content through the Visual CuratorTM Discover people and build relationships Spot trends and get accessto sources of inspiration 17. 18. http://www.burdastyle.com/ a. A site for adventurous fashionistas to try their hand at creating their own clothes with patterns, tips, a forum and more. b. 19. http://www.fantastictoe.com/ a. the webs premiere shoe community. Here you can organize your shoe collection to perfection, and show it off to your friends and other shoe aficionados. Share shoe pics, shop for shoes, read our Morning Shoe Report, and enjoy our superior collection of shoe quotes, and shoe videos, updated every weekday. Or, join our vibrant community of shoe bloggers: b. 20. http://www.stylemob.com/ a. StyleMob is a new community for street fashion inspiration. Our mission: to create a place for real people to have a say about fashion. When you come to StyleMob, you find out how real people put together their outfits and upgrade your own look with fresh ideas. b. 21. http://youlookfab.com/ a. Blog and “standard” community Get advice, give advice, share excitement about a new purchase, or just have a good yak. Even with thousands of members, the forum is an intimate place where great friendships have been bor b. 22. http://www.notcouture.com/ a. NOTCOT is a visual filtration of ideas + aesthetics + amusements. NOTCOTs two sites have become the daily sources of inspiration for creatives everywhere, fighting the good fight against "creative block" since 2005 with visually stunning imagery, the latest in international trends, and a passion for all things well designed. b. 23. http://www.notcot.org/ a. is a community of creatives, design lovers, and trendsetters - where .org serves as the studio bulletin board gone digital - each image and caption brings you to a place worth visiting. Its about sharing what inspires you b. 24. http://www.cloziz.com/ a. La première communauté de Fashion Addicts pour diffuser son Style, ses meilleurs Looks, ses bons plans mode, et gagner des fringues ! b. 25. http://www.styledujour.com/ a. It is a place for people to organize and execute their own sense of what is fashion. We want you to show us what that look is. Style du Jour is perfect for the person who is looking to express themselves or is too busy to fuss with an unorganized closet. We will help you organize your wardrobe online so you have an easy, manageable, and fun way to put your look together. b. 26. http://www.avenue7.com/ a. Social Shopping, celebrity monitoring, community to share your outfit and the things you love b. 27. http://fashionmash.com/ a. upload your clothes (images are outlined) create and share your outfit, get comment and suggestion from the community b. 28. http://www.popsugar.com/community/welcome a. PopSugar Community is the place to dish on the latest gossip, share fashion finds, learn beauty secrets, review movie and tv shows, discussmom advice, swap delicious recipes, live happy and healthy, and much more. b. 29. http://trendmill.com/ a. Upload your look and get comments, easy tool to create spot on images b.
  5. 5. PINK Nation “PINK Nation” is an online membership club that offers shopping incentives and rewards for those who can’t get enough of all that VS PINK has to offer. I especially enjoyed the “nominate your school” feature, which allows people to vote on their college or university for a chance to have their school represented on VS PINK merchandise. http://www.ignitesocialmedia.com/victorias-secret-social-media-marketing-example/
  6. 6. VS PINK Mobile http://twitter.com/vspink http://vspink.mobi/ PINK by Victoria’s Secret http:// www.vspink.com/ http:// pink_collegiate_colle www.facebook.com/ ction.jsp vspink?v=app_4949752878&re f=search
  7. 7. Social Media Policy Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. http://laurelpapworth.com/enterprise-list-of-40-social-media-staff-guidelines/
  8. 8. Social media Policy example - Intel These are the official guidelines for social media at Intel. If youre an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off intel.com—these guidelines are for you. We expect all who participate in social media on behalf of Intel to be trained, to understand and to follow these guidelines. Failure to do so could put your future participation at risk. These guidelines will continually evolve as new technologies and social networking tools emerge—so check back once in awhile to make sure youre up to date. http://www.intel.com/sites/sitewide/en_US/social-media.htm
  9. 9. Online tool to define social media policy http://socialmedia.policytool.net/
  10. 10. Key Questions Goodwill?) New$business$ channels??$ Visibility?) Sales)Increase?) Brand)) Brand)) awareness?) extension?) Promo;on?) Reposi2oning?$ Buzz?)
  11. 11. Content Inventory Contest& on&line&Events& Cultural&Video& Images& projects& UGC& Sponsorship& Commerci Special& off&line&events& al&offers& Products&
  12. 12. Homework 1. Add social Technographics (Forrester) to your personas a. Define a connected goal(s) 2. Define Target Social Media (Conversation Prism) 3. Answer Key - Questions 4. Define your content inventario 5. Identify your target communities 6. Produce concept for a social media project