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Ramaciotti digital media marketing 2012 5



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  • 1. Lesson 5 Social Media2012 Max Ramaciotti Creative Commons — Attribuzione - Condividi allo stesso modo 3.0
  • 2. Who: social Technographics Forresters Social Technographics® classifies consumers into six overlapping levels of participation (see short presentation). Based on our survey data we can see how participation varies among different groups of profile_tool.html consumers, globally. We also analyze the participation of people who buy technology. technographics-explained?src=embed
  • 3. Why People goes Online
  • 4. Social Networks: What people do Understand behavior on Social Media | Non tutto ma di tutto
  • 5. Where: the conversation Prism The Conversation Prism by Brian Solis and JESS3
  • 6. Facebook suggestion for social media Marketing
  • 7. Managing Complexity on social media Dated but good presentation for scenario and approach r11-091123094915-phpapp02 200911101-social-media
  • 8. Wiki of social media examples A Wiki of Social Media Marketing Examples
  • 9. Best Practices (2) Social Media Marketing Best Practices
  • 10. Building better brand relationships 1. Establishing a follower community is an outcome of providing content thats consistently engaging and entertaining. Here are a few practical hints for doing it right: 2. Multi-media tools are the way to go. The Facebook share functionality only works when multimedia content is employed -- podcasts and videos for instance. 3. Ask questions. Interactivity occurs when we purposefully invite our community into the conversation, seeking their views, ideas, and opinions. 4. Use emotional terms and words. People are not fact-based, analytical decision-making machines. Rather, we are expectation-creation machines and thus frame our brand relationships around feelings more than facts. 5. Responsiveness. The "get back to me" bar is considerably higher in the digital era. Consumers want and expect quick responses to their questions. Speed matters, and being responsive is part of the assessment of how well your brand performs in the social media space. 6. Conversation. Like-minded individuals congregate together in specific communities because of their shared interests. Are you helping enable their ability to talk with one another? 7. Surprise and delight. Reward your fans with special offers and values they wont get elsewhere. Recognize your most faithful followers with special status and access to unique content or other VIP experiences.
  • 11. H&M - Social Media Room
  • 12. Example: Costume national 1. Sito a. 2. Blogging a. b. c. 3. Microblogging a. 4. Online Video a. gl=IT&hl=it 5. Photosharing a. 6. Social Network a. b. c.
  • 13. WOMWorld -Nokia The WOMWorld/Nokia is a Nokia- sponsored resource providing latest news, comment and feedback on all things Nokia from the world of social media and beyond.
  • 14. Are brand account available?