Untitled




Lesson 6
  Social Media − 2




              - 143 -
Untitled




- 144 -
Social Media Usage



Social media Consumption
                                                        On average, global ...
Facebook




 - 146 -
pagine, gruppi etc


Facebook & Twitter




 http://www.slideshare.net/GravitySummit/twitter-as-a-business-marketing-and-b...
facebook Apps


Facebook Application




 http://www.slideshare.net/SartikaKurniali/getting-the-vibe-from-facebook-applica...
Facebook Apps Fashion


Facebook Application - Fashion




  http://www.facebook.com/apps/directory.php?
  app_type=0&cate...
Facebook Adv Oportunite


Facebook Advertising
                                                  If you're thinking of tap...
Twitter




- 151 -
Twitter - casi



Twitter - Cases




 http://mashable.com/2009/01/21/best-twitter-brands/




                           ...
Twitter - example


Twitter Pool Gucci vs Burberry
BoF Twitter Poll: What do you think of Gucci Eye Web versus Burberryʼs ...
Twitter tools


Twitter Tools




  http://thesocialmediaguide.com.au/2009/05/30/the-ultimate-list-of-twitter-tools/




 ...
Cloud




http://tweetcloud.com/search/term/versace




                                            - 155 -
Twitter - How to


Twitter: how to




 http://mashable.com/2008/11/10/twitter-community/




                            ...
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Ied Lesson 6 Max Ramaciotti

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Facebook and Twitter: understand the opportunities and map resources

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Ied Lesson 6 Max Ramaciotti

  1. 1. Untitled Lesson 6 Social Media − 2 - 143 -
  2. 2. Untitled - 144 -
  3. 3. Social Media Usage Social media Consumption On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010 Italians, Australians Spend Most Time on SocNets Web users in Italy spent the most average time on social networks last month, six hours, 27 minutes and 53 seconds. http://www.marketingcharts.com/interactive/socnet- usage-rises-in-feb-12346/ - 145 -
  4. 4. Facebook - 146 -
  5. 5. pagine, gruppi etc Facebook & Twitter http://www.slideshare.net/GravitySummit/twitter-as-a-business-marketing-and-branding-channel - 147 -
  6. 6. facebook Apps Facebook Application http://www.slideshare.net/SartikaKurniali/getting-the-vibe-from-facebook-application - 148 -
  7. 7. Facebook Apps Fashion Facebook Application - Fashion http://www.facebook.com/apps/directory.php? app_type=0&category=500#!/apps/directory.php? app_type=0&category=505&order=2&seeall=true - 149 -
  8. 8. Facebook Adv Oportunite Facebook Advertising If you're thinking of tapping into the Facebook crowd for some high- profile advertising, take a look at this list of 100 tools and tips that will help you maximize all of the applications and opportunities that Facebook has to offer. http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/ - 150 -
  9. 9. Twitter - 151 -
  10. 10. Twitter - casi Twitter - Cases http://mashable.com/2009/01/21/best-twitter-brands/ - 152 -
  11. 11. Twitter - example Twitter Pool Gucci vs Burberry BoF Twitter Poll: What do you think of Gucci Eye Web versus Burberryʼs Art of the Trench? 1. Burberry shows a deep understanding of how to use social media, while Gucci just jumped on the “bandwagon” without thinking first, which feels “insincere.” 2. Burberry creates a “visual feast” that inspires users to explore further, while Gucci quickly loses usersʼ “interest.” 3. Burberryʼs offering is “fun,” functionally superior, “user- friendly” and easy-to-navigate while Gucci frustrates users. 4. Art of the Trench relies on editing by Christopher Bailey to ensure the integrity of the brand is maintained while Eyewebʼs images often have no clear connection to the brand. 5. Art of the Trench is linked to a specific business objective whereas the purpose of Eyeweb is unclear. http://www.businessoffashion.com/2009/11/bof-twitter-poll-gucci-eyeweb-versus-burberrys-art-of-the-trench.html - 153 -
  12. 12. Twitter tools Twitter Tools http://thesocialmediaguide.com.au/2009/05/30/the-ultimate-list-of-twitter-tools/ - 154 -
  13. 13. Cloud http://tweetcloud.com/search/term/versace - 155 -
  14. 14. Twitter - How to Twitter: how to http://mashable.com/2008/11/10/twitter-community/ - 156 -
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