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Ied Lesson 5 Max Ramaciotti

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Social media overview, approach and mapping

Social media overview, approach and mapping

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  • 1. Lezione 4 Lesson 5 Social Network - 133 -
  • 2. Who Who: social Technographics Forrester's Social Technographics® classifies consumers into six overlapping levels of participation (see short presentation). Based on our survey data we can see how http://www.forrester.com/Groundswell/ participation varies among different groups of profile_tool.html consumers, globally. We also analyze the participation of people who buy technology. http://www.slideshare.net/jbernoff/social- technographics-explained?src=embed - 134 -
  • 3. Why people goes online Why People goes Online http://www.ruderfinn.com/rfrelate/intent/intent-index.html - 135 -
  • 4. Why Social Networks: What people do http://www.globalwebindex.net/data.aspx - 136 -
  • 5. Approach & Introduction Managing Complexity on social media Good presentation for scenario and approach r11-091123094915-phpapp02 http://www.slideshare.net/mypurechaos/ 200911101-social-media - 137 -
  • 6. What Where: the conversation Prism http://theconversationprism.com/click/ - 138 -
  • 7. Social marketing The 22 Step Social Media Marketing Plan http://mashable.com/2008/11/07/social-media-marketing-plan/ - 139 -
  • 8. Costume National Example: Costume national 1. Sito a. http://www.costumenational.com/ 2. Blogging a. http://blog.costumenational.com/ b. http://blog.cnc-costumenational.com/ c. http://blog.enniocapasa.com/ 3. Microblogging a. http://twitter.com/CoSTUMENATIONAL 4. Online Video http://www.youtube.com/user/CoSTUMENATIONALtv? a. gl=IT&hl=it 5. Photosharing a. http://www.flickr.com/photos/costumenational/ 6. Social Network a. http://www.facebook.com/group.php?gid=8016019537 b. http://www.facebook.com/CoSTUMENATIONAL c. http://www.myspace.com/costumenational - 140 -
  • 9. Nokia WomWorld WOMWorld - Nokia The WOMWorld/Nokia is a Nokia- sponsored resource providing latest news, comment and feedback on all things Nokia from the world of social media and beyond. http://www.womworld.com/nokia/about-us/ - 141 -
  • 10. Username check tool Are brand account available? http://usernamecheck.com/ - 142 -