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Listen - Next Generation Ringback-tone product
 

Listen - Next Generation Ringback-tone product

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Introduction of Listen, the next-generation ringback-tone product. Easy to use smartphone app, available for Android and iOS

Introduction of Listen, the next-generation ringback-tone product. Easy to use smartphone app, available for Android and iOS

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    Listen - Next Generation Ringback-tone product Listen - Next Generation Ringback-tone product Presentation Transcript

    • PORTO MARCH 26, 2014 LISTEN NEXT GENERATION RBT PRODUCT
    • 2 RealNetworks Confidential • Products and distribution so far focused on feature phones; • Lack of a good product/value proposition for smartphones; • Carriers have lost touch points with consumers, leading to a decline in RBT revenues due to less focus and effort on the marketing MOBILE ENTERTAINMENT IS A BIG BUSINESS … … BUT THE RBT OFFERING HAS NOT ADAPTED. WHY CREATE LISTEN?
    • 3 RealNetworks Confidential CHANGING THE MODEL FROM OLD… THE REINVENTION OF RINGBACK TONES
    • 4 RealNetworks Confidential THE REINVENTION OF RINGBACK TONES … TO NEW.
    • 5 RealNetworks Confidential I CAN PLAY A LOVE SONG FOR MY GIRLFRIEND
    • 6 RealNetworks Confidential OR A BIRTHDAY SONG ON HER SPECIAL DAY
    • 7 RealNetworks Confidential I CAN TELL MY FRIENDS THAT I’M IN A MEETING
    • 8 RealNetworks Confidential OR LET THEM KNOW THAT I’M AT THE GYM
    • 9 RealNetworks Confidential INTRODUCING
    • 10 RealNetworks Confidential LISTEN
    • 11 RealNetworks Confidential WHO IS THE TARGET FOR LISTEN?
    • 12 RealNetworks Confidential WHO IS THE TARGET FOR LISTEN?
    • 13 RealNetworks Confidential RN B2B Platform Carrier core- network Content Mgmt. Billing User Management Reporting & Settlement RBT Player Core Network RBT Profile Storefronts iPhone App Android App Mobile WEB Endusers RNWK D2C Marketing Content (right holders) TRADITIONAL CARRIER ROLE WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM? MNO NEW CARRIER ROLE
    • 14 RealNetworks Confidential THERE ARE MULTIPLE BUSINESS MODELS TO LEVERAGE THIS HUGE AUDIO INVENTORY: WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM? DEVELOPERS
    • 15 RealNetworks Confidential IN ADDITION, SMARTPHONES ARE CONTEXT-AWARE. THIS ALLOWS INFORMATION TO BE TRANSMITTED BACK TO CALLERS: WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM? DEVELOPERS
    • 16 RealNetworks Confidential WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM? DEVELOPERS RN IS DEVELOPING AN OPEN PLATFORM BASED ON RESTFUL API TO UNLEASH CREATIVITY FROM DEVELOPERS TO CREATE ENDLESS USE CASES IN ORDER TO MONETIZE THIS INVENTORY: MULTIPLE BUSINESS MODELS DIVERSIFIED INFORMATION SET
    • 17 RealNetworks Confidential WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM? LISTEN OPEN ECOSYSTEM API (LOEA)
    • 18 RealNetworks Confidential METRICS (JAN-MAR) • CPGA driven down 48% • 422% Growth LESSONS LEARNED • Seasonal performs better then generic themes (3X conv. rate) • iPhone targeting performs better than Android targeting - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Jan Feb Mar Subscriber Growth LISTEN UK CAMPAIGN PERFORMANCE
    • 19 RealNetworks Confidential HOW DO WE MARKET LISTEN? UTILIZATION OF KEYWORDS: FREEMIUM, SEO, VIRALITY, MOBILE CAMPAIGNS ENGAGEMENT
    • 20 RealNetworks Confidential  The user clicks on the banner and lands on the landing page  The user clicks on GET IT NOW and gets subscribed  The user lands on the thank you page AD CAMPAIGN FLOW
    • 21 RealNetworks Confidential WHAT NEXT?
    • 22 RealNetworks Confidential WHY LISTEN WILL BE SUCCESSFUL