Entrepreneurship
Workshop at IE
Workshop	
  Flow	
  	
  	
  	
  	
  	
  	
  	
  
• Check	
  In	
  |	
  Passion	
  
	
  
• Needs	
  &	
  Opportuni7es	
  
	...
How	
  might	
  we	
  provide	
  drinkable	
  water	
  
to	
  low	
  income	
  rural	
  communi9es?	
  
How	
  might	
  we	
  provide	
  premature	
  baby	
  
incuba9on	
  solu9ons	
  to	
  the	
  BoP?	
  	
  	
  	
  	
  	
  
How	
  might	
  we	
  redesign	
  the	
  	
  
biking	
  experience	
  for	
  the	
  BoP?	
  	
  	
  	
  	
  	
  
Converge	
  vs.	
  Diverge	
  
Flare	
  
Focus	
  
How	
  entrepreneurs	
  approach	
  empathy?	
  
•  Without	
  judgment	
  
•  With	
  a	
  beginner’s	
  eyes	
  
•  Curi...
The	
  challenge	
  for	
  this	
  exercise	
  

How	
  might	
  we	
  
________________?	
  
Iden9fying	
  Needs	
  &	
  Opportuni9es	
  
Team	
  1	
  

Team	
  2	
  

Team	
  3…	
  
Needs	
  &	
  Opportuni9es	
  
User	
  &	
  
Customer	
  
Interviewing	
  with	
  Empathy	
  
Quotes	
  &	
  defining	
  words	
  

Ac9ons	
  &	
  Behaviors	
  

Thoughts	
  &	
  Beliefs	
  

Feelings	
  &	
  Emo9ons	...
Focus	
  on	
  the	
  user,	
  his/her	
  needs	
  &	
  the	
  insights	
  
User	
  

Need	
  

Insight	
  

Why?	
  
The	
  challenge	
  for	
  this	
  exercise	
  

How	
  might	
  we	
  
________________?	
  
User	
  &	
  Customer	
  
Idea7ng!	
  
7	
  Brainstorming	
  Principles	
  
•  Defer	
  Judgment	
  
•  Encourage	
  wild	
  ideas	
  

• Build	
  on	
  the	
  i...
Idea9on:	
  Brainstorming	
  exercise	
  	
  

Stay focused and go for
Quantity!
Vote	
  using	
  selec9on	
  criteria	
  

“Most likely to succeed”!

Place two votes on the ideas that you think most
eff...
Lean	
  
Canvas	
  &	
  
Prototype	
  
Lean	
  Canvas	
  
Prototype	
  
Fail	
  early	
  &	
  o`en	
  
Too late to fail

$
Cost of
an
error

Prototype, fail
and learn early
and cheap

Project ti...
It’s	
  never	
  easy	
  

You	
  need	
  many	
  pilots,	
  tests	
  &	
  itera9ons	
  before	
  you	
  come	
  up	
  wit...
• Learning	
  by	
  doing!	
  
	
  
• Team	
  entrepreneurship	
  
	
  
• Global	
  Mindset	
  
	
  
• Much	
  more	
  tha...
THANK YOU!
Social Innovation &
Entrepreneurship at IE

Twitter: @maxoliva36
max.oliva@ie.edu
Entrepreneurship Workshop at IE
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Entrepreneurship Workshop at IE

  1. 1. Entrepreneurship Workshop at IE
  2. 2. Workshop  Flow                 • Check  In  |  Passion     • Needs  &  Opportuni7es     • Users  &  Customers     • Idea7on     • Lean  Canvas  &  Prototype    
  3. 3. How  might  we  provide  drinkable  water   to  low  income  rural  communi9es?  
  4. 4. How  might  we  provide  premature  baby   incuba9on  solu9ons  to  the  BoP?            
  5. 5. How  might  we  redesign  the     biking  experience  for  the  BoP?            
  6. 6. Converge  vs.  Diverge   Flare   Focus  
  7. 7. How  entrepreneurs  approach  empathy?   •  Without  judgment   •  With  a  beginner’s  eyes   •  Curious   •  Op9mis9c   •  RespecGul     Expose.  Observe.  Engage  
  8. 8. The  challenge  for  this  exercise   How  might  we   ________________?  
  9. 9. Iden9fying  Needs  &  Opportuni9es   Team  1   Team  2   Team  3…  
  10. 10. Needs  &  Opportuni9es  
  11. 11. User  &   Customer  
  12. 12. Interviewing  with  Empathy  
  13. 13. Quotes  &  defining  words   Ac9ons  &  Behaviors   Thoughts  &  Beliefs   Feelings  &  Emo9ons  
  14. 14. Focus  on  the  user,  his/her  needs  &  the  insights   User   Need   Insight   Why?  
  15. 15. The  challenge  for  this  exercise   How  might  we   ________________?  
  16. 16. User  &  Customer  
  17. 17. Idea7ng!  
  18. 18. 7  Brainstorming  Principles   •  Defer  Judgment   •  Encourage  wild  ideas   • Build  on  the  ideas  of  others   •  Stay  focused  on  topic   • Be  visual   •  One  conversa9on  at  a  9me   •  Go  for  quan9ty  
  19. 19. Idea9on:  Brainstorming  exercise     Stay focused and go for Quantity!
  20. 20. Vote  using  selec9on  criteria   “Most likely to succeed”! Place two votes on the ideas that you think most effectively address the challenge" “Most likely to delight”! Place two votes on the ideas that would delight customers the most" “Most breakthrough/ Innovative”! Place two votes on the ideas that are most innovative"
  21. 21. Lean   Canvas  &   Prototype  
  22. 22. Lean  Canvas  
  23. 23. Prototype  
  24. 24. Fail  early  &  o`en   Too late to fail $ Cost of an error Prototype, fail and learn early and cheap Project timeline Launch
  25. 25. It’s  never  easy   You  need  many  pilots,  tests  &  itera9ons  before  you  come  up  with   the  product/service/experience  that  fascinates  your  costumers.    
  26. 26. • Learning  by  doing!     • Team  entrepreneurship     • Global  Mindset     • Much  more  than  Co-­‐Working     • Social  Innova7on    
  27. 27. THANK YOU! Social Innovation & Entrepreneurship at IE Twitter: @maxoliva36 max.oliva@ie.edu

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