Google I’m feeling lucky!     Bui Thuy Hanh      Chong Kairu       Lee Longfu     Low Tee Tong   Tay Zi Kun, Lewis
AgendaTimeline - Our short historyBusiness Model - Bring in the money!Success Factors - What makes us tick?Challenges - Ob...
TimelineOur short timeline.                      Google
Google timeline: 1995 - 2011                               Google
1995   Larry Page and Sergrey Brin founded Google                         *Googol = 1, 000…..000 (100 zeros)1998   Google ...
Before   Google ran without advertisements.2000         Google AdWords invented.Oct.     Google started to bring in2000   ...
Feb.   AdWords changed into pay-per-click basis model.2002             Advertisers bid on keyword targeting.              ...
Site Targeting       (an expansion of AdWords)2005   allows advertisements appear in       specific websites according to  ...
Jun.2007       Google bought       Double Click.                           +        Offers technology for                 ...
Jul.   AdWords Express for small and local          business and local customers.2011                                     ...
Business ModelBring in the money!                      Google
Google’s Business ModelAdWordsAdSenseDoubleClick                          Google
Advertisers   Google                       +                           Other sites                           Web Users    ...
Google shirts                Google
AdWords          Google
Keyword  relevance      Quality   Cost-per-clickHistorical CTR Bid auctions    score      Ad ranking                 Conce...
AdSense          Google
!"#$%&!"#)&41&727                $(($)*+",*-&;($1+)&.$)                .$)/&01,*& 476&)51&)1                  $/"&)1      ...
DoubleClick              Google
DoubleClick ConceptAd placementCampaign analyzingCombining Googlesinfrastructure withDoubleClicksknowledge of agenciesand ...
Success FactorsWhat makes us tick?                      Google
Success Factors Trinity Cycle of Factors.                             Google
People(L to R): Sergey Brin, Eric Schmidt, Larry Page                                             Google
Innovative Business Model                        Google
Branding           Google
Success Factors Trinity Cycle of Factors.                             Google
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MKT 2401 Second Draft

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MKT 2401 Second Draft

  1. 1. Google I’m feeling lucky! Bui Thuy Hanh Chong Kairu Lee Longfu Low Tee Tong Tay Zi Kun, Lewis
  2. 2. AgendaTimeline - Our short historyBusiness Model - Bring in the money!Success Factors - What makes us tick?Challenges - Obstacles to cross.Competitors Analysis - Our rivals! Google
  3. 3. TimelineOur short timeline. Google
  4. 4. Google timeline: 1995 - 2011 Google
  5. 5. 1995 Larry Page and Sergrey Brin founded Google *Googol = 1, 000…..000 (100 zeros)1998 Google beta first introduced! The first Google doodle ever. Page Rank algorithm introduced. • Link popularity: a page is ranked higher if there are more links to it. Google: PR = 9 • A number Google assigns to a page to Facebook: PR = 9 represent the overall link popularity of that Twitter: PR = 10 page (from 0 to 10). Google
  6. 6. Before Google ran without advertisements.2000 Google AdWords invented.Oct. Google started to bring in2000 advertisements among search results. Text-based advertisements Cost-per-thousand pricing model. The advertisers are charged every 1,000 clicks.Feb. AdWords changed into pay-per-click basis model.2002 Google
  7. 7. Feb. AdWords changed into pay-per-click basis model.2002 Advertisers bid on keyword targeting. !"#$% !&% !"#$% !"#$% AdSense introduced: advertisements appeared in2003 specific websites. A solution for publisher! • Advertise relevant products. • $$$ for the publisher! AdSense Google
  8. 8. Site Targeting (an expansion of AdWords)2005 allows advertisements appear in specific websites according to advertisers’ preferences. Site Targeting Google AdWords collaborated with Salesforce.com CRM2007 (customer relation management technology). + Google
  9. 9. Jun.2007 Google bought Double Click. + Offers technology for advertisers to allow clients to traffic, target, deliver, and report on their campaigns (such as AdWords and AdSense). Google created2010 Google Mobile Ads.Apr. Google Website Optimiser2011 Help track effectiveness of advertisements. Google
  10. 10. Jul. AdWords Express for small and local business and local customers.2011 Done in 5 minute. Easy to set up. When click, address is shown in Google Map. Google
  11. 11. Business ModelBring in the money! Google
  12. 12. Google’s Business ModelAdWordsAdSenseDoubleClick Google
  13. 13. Advertisers Google + Other sites Web Users Google
  14. 14. Google shirts Google
  15. 15. AdWords Google
  16. 16. Keyword relevance Quality Cost-per-clickHistorical CTR Bid auctions score Ad ranking Concept Google
  17. 17. AdSense Google
  18. 18. !"#$%&!"#)&41&727 $(($)*+",*-&;($1+)&.$) .$)/&01,*& 476&)51&)1 $/"&)1 23*&)"456& 476&)51,"8 (349$)%.$):$$83& Concept Google
  19. 19. DoubleClick Google
  20. 20. DoubleClick ConceptAd placementCampaign analyzingCombining Googlesinfrastructure withDoubleClicksknowledge of agenciesand publishers Google
  21. 21. Success FactorsWhat makes us tick? Google
  22. 22. Success Factors Trinity Cycle of Factors. Google
  23. 23. People(L to R): Sergey Brin, Eric Schmidt, Larry Page Google
  24. 24. Innovative Business Model Google
  25. 25. Branding Google
  26. 26. Success Factors Trinity Cycle of Factors. Google

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