Launching a cloud based business

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How to launch a cloud based business

How to launch a cloud based business

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  • 1. Launching a Cloud Based Business or “ Planning is Guessing” A first hand experience by Max-Michael Mayer, Propertybase GmbH 37signals
  • 2. Me
  • 3. Jogging Accenture Daddy BWL LBBW Guitar Fanatic Mountain Biking 14 years of sales experience Entrepreneur Photography Cloud Enthusiastic Max-Michael Mayer: Aconex conject Dubai
  • 4. We
  • 5. SaaS Start up Venture Capital Force.com Salesforce.com Fun Great Team Worldwide Customers Made in Germany Nice Office Good coffee Career In the cloud Munich Dubai New York Sydney Singapore
  • 6. The Idea
  • 7. The idea
    • Your app needs to solve a problem
    Is there a need for your product? What is the benefit of using your app? How is your app different? Is the market big enough?
  • 8. The right solution can add significant value
    • ROI Study (Real Customer)
    Payback in 5 Months 3 x Invest after 1 Y 1.5m$ NPV over 3 years
  • 9. The Market
  • 10. Big Big Big
  • 11. The Propertybase Market Organisational Memberships IT Spending Total market size > 2b €
  • 12. The Team
  • 13. Get the best ! … you know.
  • 14. Get started
  • 15. Spend your money wisely… You don’t have a lot when you start.
  • 16. Once you are getting real… Propertybase office in Munich
    • Office:
    • Short term rental agreements
    • Be humble –no state of the art office
    • Share the space with other and lower costs
    • Equipment:
    • Use cloud apps!
  • 17. Money
  • 18. Venture Capital or not?
    • A detailed financial plan is a must anyway
  • 19. Make Sales & Marketing Transparent
  • 20. Healthy conversion rate = growing subscriptions
    • Sales Funnel
    Leads Qualified Contacts Opportunities Offers Customers Web: 12 SF: 37 others: 25 78% 58 64% 37 30% 11 27% 3 4,1% Start with SEO & SEM asap! Dec Feb Apr Jun Aug Oct Dec Feb
  • 21. Be flexible ! You will change your plans more often as you think.
  • 22. Recommended Books
    • … for starting your own SaaS business
  • 23. Contact: Max-Michael Mayer [email_address] +49.173.2582876 Download the Presentation: http://www.maxmichaelmayer.de http://blog.propertybase.com