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Customer Product Experience

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In an ever evolving and contextually changing product landscape, it has become imperative to evoke specific emotions while designing product experiences.

In an ever evolving and contextually changing product landscape, it has become imperative to evoke specific emotions while designing product experiences.

Published in: Marketing

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  • 1. Customer Product Experience
  • 2. contextual:appeal through emotion
  • 3. Technology Changing Evolving Contextually personalized information information access cameras everywhere everything branding connected to sellers always-on invasive mobile instant nano-campaigns overload social works personal In an ever evolving and contextually changing product landscape, it has become imperative to evoke specific emotions while designing product experiences.
  • 4. Invoking Targeted emotional resonsesDuring the design phase, this can ultimately lead to Consumer adoption of product innovations both seamlessly and at an accelerated rate.
  • 5. Maintaining Brand sanctity through controlled contextual emotional responses.
  • 6. motivational:awareness utilizing persuasion
  • 7. Achieving Emotional Enlightenment provides insight & AFfectation into behavioral responses
  • 8. Triggers Design appeal to values achievement cognitive load conceptual metaphor experience-taking limited choices readability storytelling scarcity loss aversion demonstration keywords belonging certainty familiarity authority autonomy relative value surprise & delight recognition curiosity chunking bandwagon-effect anchoring collecting effort justification social proof faith in aestheticsjustifying requests visual design negative space Psychological insight and inserting triggers (single design elements that change motivation) into the design of the product can shape the CUSTOMER EXPERIENCE
  • 9. incorporating persuasion: Most beneficial when affecting whether people do specific tasks by design… Without placing too much importance on the path to accomplishment.
  • 10. selling:ease of appreciated awareness
  • 11. ethnographic discovery = facilitative approach What are the grounding elements of designing experiences that intrinsically link somewhat nebulous psychological tenants? Ethnographic research play an enormous role in designing according to the needs of the Consumer, bringing the customer experience back to motiva- tions grounded in real-world experiences. Creating and documenting this “blueprint” of the service is inline with the process of “getting it right” as early as possible in the product lifecycle.
  • 12. consumer vs. environment
  • 13. environment vs. consumer
  • 14. guiding: the brain listening and coping
  • 15. specific experiences delivered organically
  • 16. brain sciencecustomer product experience michael allenberg, CSMexperience designer | entrepreneur | product development @allenberg93 uint.co michaelallenberg.me twinblr.tumblr.com