Thomas Cook Belgium: Interaction online offline A choice for innovation “ Where all think alike, no one thinks very much.” Walter Lippman ( journalist, media critic and philosopher )

“ Where all think alike, no one thinks very much.”

Walter Lippman ( journalist, media critic and philosopher )

Thomas Cook Belgium: Interaction online offline A choice for innovation Business to Business Creating an efficient platform for a best practice partnership with the travel agent Business to Consumer Multi channel partnership with the right mix online & offline Business to Business to Consumer Together making a difference in a fast changing market.

Business to Business

Creating an efficient platform for a best practice partnership with the travel agent

Business to Consumer

Multi channel partnership with the right mix online & offline

Business to Business to Consumer

Together making a difference in a fast changing market.

Business to Business less (hassle) is more (quality) Focus: Efficiency in processes Partnership for profitability Tools: BTN and its new features BTN messenger BTN accommodation link Travel Agent Portal E-invoicing Newsletter VOIP Result Easier access to information Less time for administration Sharper timing

Focus:

Efficiency in processes

Partnership for profitability

Tools:

BTN and its new features

BTN messenger

BTN accommodation link

Travel Agent Portal

E-invoicing

Newsletter

VOIP

Result

Easier access to information

Less time for administration

Sharper timing

BTN Messenger Initiative: BTN realisation, together with BTN touroperators What: Web-mailbox with messages from TO for travel agent Free access for all travel agents BTN agents : via BTN-browser application All agents : via www – internet Messages: status changes: result of requests transport changes: flight time... quality... Launch: Q4 2006

Initiative:

BTN realisation, together with BTN touroperators

What:

Web-mailbox with messages from TO for travel agent

Free access for all travel agents

BTN agents : via BTN-browser application

All agents : via www – internet

Messages:

status changes: result of requests

transport changes: flight time...

quality...

Launch: Q4 2006

Business to Business VOIP: free crystal clear calling Travel Agent – Thomas Cook Focus: Cost efficiency Tool Internet phone Internet access Computer (not even) Test case starts now! 20 travel agents (selected by type and region) Free internet calling Business to Business Travel Agent – Thomas Cook – Pegase Apply now: webdirect@thomascook.be More to come: January 2007

Focus:

Cost efficiency

Tool

Internet phone

Internet access

Computer (not even)

Test case starts now!

20 travel agents (selected by type and region)

Free internet calling Business to Business Travel Agent – Thomas Cook – Pegase

Apply now: webdirect@thomascook.be

More to come: January 2007

Thomas Cook Belgium: Interaction online offline A choice for innovation Business to Business Creating an efficient platform for a best practice partnership with the travel agent Business to Consumer Multi channel partnership with the right mix online & offline Business to Business to Consumer Together making a difference in a fast changing market.

Business to Business

Creating an efficient platform for a best practice partnership with the travel agent

Business to Consumer

Multi channel partnership with the right mix online & offline

Business to Business to Consumer

Together making a difference in a fast changing market.

Business to consumer Multi channel Travel agent (office, website, email, phone) Thomas Cook – Pegase (website) Premium Partnership Personal approach & knowledge & geographical presence of the travel agent Scale & brand power of Thomas Cook Pegase Online – Offline process: Bringing in existing and new customers Inform Presales Sales Post sales Fulfilment Let de customer decide Timing / opening hours Geographical location

Multi channel

Travel agent (office, website, email, phone)

Thomas Cook – Pegase (website)

Premium Partnership

Personal approach & knowledge & geographical presence of the travel agent

Scale & brand power of Thomas Cook Pegase

Online – Offline process:

Bringing in existing and new customers

Inform

Presales

Sales

Post sales

Fulfilment

Let de customer decide

Timing / opening hours

Geographical location

Business to Consumer When does the customer buy online?

Thomas Cook Belgium: Interaction online offline A choice for innovation Business to Business Creating an efficient platform for a best practice partnership with the travel agent Business to Consumer Multi channel partnership with the right mix online & offline Business to Business to Consumer Together making a difference in a fast changing market.

Business to Business

Creating an efficient platform for a best practice partnership with the travel agent

Business to Consumer

Multi channel partnership with the right mix online & offline

Business to Business to Consumer

Together making a difference in a fast changing market.

Business to Business to Consumer Gain in time and cost from the Business to Business collaboration + To be invested in the Business to Consumer relationship = Key to success for the Premium Partnership

Gain in time and cost from the Business to Business collaboration

+

To be invested in the Business to Consumer relationship

=

Key to success for the Premium Partnership

Business to Business to Consumer "A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this approach will ultimately render them obsolete. Only the constant pursuit of innovation can ensure long-term success." Daniel Muzyka, Sauder School of Business, Univ. of British Columbia

"A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this approach will ultimately render them obsolete. Only the constant pursuit of innovation can ensure long-term success."

Daniel Muzyka, Sauder School of Business, Univ. of British Columbia

Thomas Cook Belgium: Interaction online offline A choice for innovation Business to Business Creating an efficient platform for a best practice partnership with the travel agent Business to Consumer Multi channel partnership with the right mix online & offline Business to Business to Consumer Together making a difference in a fast changing market.

Business to Business

Creating an efficient platform for a best practice partnership with the travel agent

Business to Consumer

Multi channel partnership with the right mix online & offline

Business to Business to Consumer

Together making a difference in a fast changing market.