A new need met with new media…At a time when experientialmarketing is increasinglybeing utilized for new brandstrategies and campaigns,there is very little digestiblecontent about it.
Introducing….@8MinRFP is a new mediashow about experientialmarketing that uses thefunctionality of Google+Hangout to answer pressingquestions submitted byadvertising, marketing andmedia professionals.
It’s all social.The show’s content reflectsthe new media landscape.The content for the show is The show itself is aired as adetermined by tweets sent in to Google+ Hangout. It allows up to@8MinRFP. The best tweets nine on-air talent to appear as a(questions and comments about talk-show / expert panel thatnew marketing) are introduced, discusses the submitted questions.discussed and answered by the Viewers can text in live to the showshow’s panel of experts. for an interactive format.
Okay, okay, okay…The show’s about a bunch ofsmart creative directors,marketers, producers,artists, technologists andpop culturists trying tooutsmart each other andlook cool.
8minRFP FormatEach show features four regularly-appearing panelists and onespecial guest.Since our main topics will cover Special guests can be otherexperiential, digital and innovative thought-leaders that add their voicemarketing, this show assembles the to the conversation. But a guest cantop minds working in “participatory also be the local bartender, pastmedia” today. clients, friends, girlfriends, pets and relatives.
8minRFP FormatTo make the 8MinRFP format brisk,fast and sound-bitten, the show willuse a timer and buzzer to cutpeople off if they run over theirallotted time. This leaves a minute to recap the best ideas and segue into the close of the show.
The close…The audience is invited to contactthe show hosts directly via Twitter,and the person who tweeted in theRFP will be contacted directly witha recap of the ideas.This presents a compelling new biz tool for the hosts andtheir respective agencies to garner exposure and revenue.