Getting Social with the CEO


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Getting your chief, your big whig, the big cheese or whatever your affectionate term for your boss man/lady is, it's likely that no matter how much they love you, they are hesitant to jump on social. Instead of all of the fluffy facts (which aren't actually fluffy), here's a top 20 reason why your CEO should be lovin' on social.

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Getting Social with the CEO

  1. 1. Socially Accepted Your CEO needs to get social. And not in a bar. @MaxKringen
  2. 2. •  75% surveyed says a socially active CEO gives the company a human face or personality. (Source: Weber Shandwick): 20
  3. 3. 73% say a socially active CEO gives more employees a chance to communicate directly with their leadership – real or perceived. (Source: Weber Shandwick): 19
  4. 4. Major benefits of CEO participation in social media •  78% say better communication •  78% say improved brand image •  64% say more transparency •  45% say improved company morale •  45% say better leadership (Source: Go-Gulf): 18
  5. 5. 82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media.  (Source: Go-Gulf) 17
  6. 6. Only 1 in 5 CEOs have a social media account. (Source: Magnet Media Labs) 16
  7. 7. Half of consumers believe that CEOs who don’t use social media will get out of touch with customers. (Source: Magnet Media Labs) 15
  8. 8. 8 in 10 consumers say they’re more likely to trust a company whose CEO and team engage in social media.  (Source: Magnet Media Labs) 14
  9. 9. 81% of employees believe that CEO’s who engage on social media are better equipped to lead companies in the web 2.0 world. (Source: Go-Gulf) 13
  10. 10. 77% of consumers are more likely to buy from a company whose CEO and leadership team engage on social media.  (Source: Go-Gulf) 12
  11. 11. 49% of corporate reputation is attributed to how people view the CEO. A little social media can go a long way. (Source: Magnet Media Labs) 11
  12. 12. 81% of employees consider social CEOs better leaders.  (Source: Magnet Media Labs) 10
  13. 13. 43 percent of executives with socially active CEOs labeled their company’s leader as inspiring compared to only 26 percent of the executives with CEOs not using social media.  (Source: Weber Shandwick) 9
  14. 14. 76% surveyed says it shows the company is innovative if the CEO is socially active. (Source:  Weber Shandwick): 8
  15. 15. Out of the 30% that do have social profiles (Source: Reuters): •  5 of the 19 CEOs on Twitter have never tweeted, and other accounts are “underutilized” •  25 of the 38 CEOs on Facebook have less than 100 friends •  Only 4 CEOs are on Google+ •  Not a single Fortune 500 CEO is on Pinterest 7
  16. 16. 61% of executives with socially active CEOs believed that their CEO’s social media activity enabled their company’s leader to be more effective in managing a crisis.  (Source:  Weber Shandwick) 6
  17. 17. 93% of consumers believe that CEO engagement on social media helps communicate company values, shape a company’s reputation, and grow and evolve corporate leadership in times of crisis.  (Source:  Magnet Media Labs) 5
  18. 18. 78% of professionals would prefer to work for a company whose leadership team is active on social media.  (Source: Go-Gulf) 4
  19. 19. 70% of Fortune 500 CEOs don’t have a profile on any social network. (Source: 3
  20. 20. 76% of all executives believe it is a good idea for CEO’s to be social . (Source: Weber Shandwick) 2
  21. 21. CEO’s who use social media are viewed as better communicators, more open and accessible, and more inspirational than CEO’s who don’t. (Source:  Weber Shandwick) 1
  22. 22. MaxKringen @maxkringen