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Ingenuity 101: Evoke your Inner Scientist, and DJ
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Ingenuity 101: Evoke your Inner Scientist, and DJ

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From an innovation session held in a club, early morning, for Media24 in Cape Town. …

From an innovation session held in a club, early morning, for Media24 in Cape Town.
Everyone got field notebooks and my inescapable goading to use Evernote to capture cultural change and pain points, and a healthy dose of Tom Chi to get them prototyping.
A call to nerdery, niches and documenting their data.

Published in: Business

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Transcript

  • 1. AcceleratingIngenuity withScientific Method,Prototyping &Live Remix+ DJSCIENTISTEvoke your inner
  • 2. It’s a good time to bean odd duck.
  • 3. RELEARNEnough with the lecturing, tests and gurus.There used to be a No. 1 right way.Increasingly evident, there is no 1 right way.Each1Teach1What have you learned/taught online?
  • 4. SUPERSTITIONHunt down evidenceKILLERS
  • 5. EXTEND SENSESto other planets, and far beyond
  • 6. QUANTIFIEDSELFData. What are you tracking?Fork vs Toothbrush.
  • 7. FIELD NOTESBE an anthropologist.DOCUMENT“Remember kids, the only difference betweenscrewing around and science, is writing it down” -Adam Savage, Mythbusters
  • 8. OUCH! POINTSDevelop Good Taste in Problems.Objective Problem Identifier not Solver.Describe it better.
  • 9. MONKEY AROUND,seriously
  • 10. UNEXPECTEDEVOLUTIONControl, not so much.Don’t shut down user functionality remix.Exaptation.
  • 11. MAKE“Friends don’t let friends go into finance”.Make stuff, not just deals.
  • 12. REPAIRInside the closed boxes. Outside consumer churn.Rolex! vs AppleDIY ------>> DIT (Do It Together)Anil Dash & Gina Trapani geek leads
  • 13. GET OUT OF THEBUILDINGField-trips.Reality-walk your hypothesis.Zip into the skin of your users, what do they see?
  • 14. ECCENTRICExplore unusual worlds.Dare new sensory inputs!Stephen Johnson: “Where Good Ideas Come From”
  • 15. FAN POWEREDAlternative power for a new world.Let people surprise you!Invite them to build with.
  • 16. REMIXGutenberg & the wine press.Fan-fiction.50 Shades of Grey was a remix of Twilight
  • 17. DARE to SHARE95% harmlessMost people don’t do anything but talkabout great ideas.No need to be the 1st or only.Healthy Capitalism.
  • 18. CONTEXTmanagement.
  • 19. BE THE COACH
  • 20. T-SHAPED YOUDeepen your Craft. SPECIALISE.Mine your gemsIf your work is Programmatic = Problematic!
  • 21. COMPARISONITIScan kill you, slowly
  • 22. THE BEST MINDS OF MY GENERATIONARE THINKING ABOUT HOW TO MAKEPEOPLE CLICK ADS.THAT SUCKS.- JEFF HAMMERBACHER
  • 23. TOM CHI & DANIEL EPSTEIN
  • 24. SCIENTIFIC METHOD• OBSERVE, keenly.• DATA generate and collect. Document!• HYPOTHESIS• MAKE Prototype. Set up Experiment. Document!• LIVE TEST Get Critical Feedback. Document!• TWEAK Remix• PRESENT Peer Review and Release.
  • 25. NERD IT UP!@maxkaizen
  • 26. Shared and Licensed under Creative Commons on Flickrby these rather excellent photographers:Image CreditsYoungEinstein http://www.flickr.com/photos/young_einsteinMino* http://www.flickr.com/photos/mino_andrade/FurryScaly http://www.flickr.com/photos/furryscalymanNASA Goddard Photo and Video http://www.flickr.com/photos/gsfc/Richard Carter http://www.flickr.com/photos/gruts/GoefTheRef http://www.flickr.com/photos/geoftheref/TheGiantVermin http://www.flickr.com/photos/tudor/Seq http://www.flickr.com/photos/seq/thank youThe presentation is licensed under Creative Commons BY SA to Max Kaizen

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