AcceleratingIngenuity withScientific Method,Prototyping &Live Remix+ DJSCIENTISTEvoke your inner
It’s a good time to bean odd duck.
RELEARNEnough with the lecturing, tests and gurus.There used to be a No. 1 right way.Increasingly evident, there is no 1 r...
SUPERSTITIONHunt down evidenceKILLERS
EXTEND SENSESto other planets, and far beyond
QUANTIFIEDSELFData. What are you tracking?Fork vs Toothbrush.
FIELD NOTESBE an anthropologist.DOCUMENT“Remember kids, the only difference betweenscrewing around and science, is writing...
OUCH! POINTSDevelop Good Taste in Problems.Objective Problem Identifier not Solver.Describe it better.
MONKEY AROUND,seriously
UNEXPECTEDEVOLUTIONControl, not so much.Don’t shut down user functionality remix.Exaptation.
MAKE“Friends don’t let friends go into finance”.Make stuff, not just deals.
REPAIRInside the closed boxes. Outside consumer churn.Rolex! vs AppleDIY ------>> DIT (Do It Together)Anil Dash & Gina Tra...
GET OUT OF THEBUILDINGField-trips.Reality-walk your hypothesis.Zip into the skin of your users, what do they see?
ECCENTRICExplore unusual worlds.Dare new sensory inputs!Stephen Johnson: “Where Good Ideas Come From”
FAN POWEREDAlternative power for a new world.Let people surprise you!Invite them to build with.
REMIXGutenberg & the wine press.Fan-fiction.50 Shades of Grey was a remix of Twilight
DARE to SHARE95% harmlessMost people don’t do anything but talkabout great ideas.No need to be the 1st or only.Healthy Cap...
CONTEXTmanagement.
BE THE COACH
T-SHAPED YOUDeepen your Craft. SPECIALISE.Mine your gemsIf your work is Programmatic = Problematic!
COMPARISONITIScan kill you, slowly
THE BEST MINDS OF MY GENERATIONARE THINKING ABOUT HOW TO MAKEPEOPLE CLICK ADS.THAT SUCKS.- JEFF HAMMERBACHER
TOM CHI & DANIEL EPSTEIN
SCIENTIFIC METHOD• OBSERVE, keenly.• DATA generate and collect. Document!• HYPOTHESIS• MAKE Prototype. Set up Experiment. ...
NERD IT UP!@maxkaizen
Shared and Licensed under Creative Commons on Flickrby these rather excellent photographers:Image CreditsYoungEinstein htt...
Ingenuity 101: Evoke your Inner Scientist, and DJ
Ingenuity 101: Evoke your Inner Scientist, and DJ
Ingenuity 101: Evoke your Inner Scientist, and DJ
Ingenuity 101: Evoke your Inner Scientist, and DJ
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Ingenuity 101: Evoke your Inner Scientist, and DJ

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From an innovation session held in a club, early morning, for Media24 in Cape Town.
Everyone got field notebooks and my inescapable goading to use Evernote to capture cultural change and pain points, and a healthy dose of Tom Chi to get them prototyping.
A call to nerdery, niches and documenting their data.

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Ingenuity 101: Evoke your Inner Scientist, and DJ

  1. 1. AcceleratingIngenuity withScientific Method,Prototyping &Live Remix+ DJSCIENTISTEvoke your inner
  2. 2. It’s a good time to bean odd duck.
  3. 3. RELEARNEnough with the lecturing, tests and gurus.There used to be a No. 1 right way.Increasingly evident, there is no 1 right way.Each1Teach1What have you learned/taught online?
  4. 4. SUPERSTITIONHunt down evidenceKILLERS
  5. 5. EXTEND SENSESto other planets, and far beyond
  6. 6. QUANTIFIEDSELFData. What are you tracking?Fork vs Toothbrush.
  7. 7. FIELD NOTESBE an anthropologist.DOCUMENT“Remember kids, the only difference betweenscrewing around and science, is writing it down” -Adam Savage, Mythbusters
  8. 8. OUCH! POINTSDevelop Good Taste in Problems.Objective Problem Identifier not Solver.Describe it better.
  9. 9. MONKEY AROUND,seriously
  10. 10. UNEXPECTEDEVOLUTIONControl, not so much.Don’t shut down user functionality remix.Exaptation.
  11. 11. MAKE“Friends don’t let friends go into finance”.Make stuff, not just deals.
  12. 12. REPAIRInside the closed boxes. Outside consumer churn.Rolex! vs AppleDIY ------>> DIT (Do It Together)Anil Dash & Gina Trapani geek leads
  13. 13. GET OUT OF THEBUILDINGField-trips.Reality-walk your hypothesis.Zip into the skin of your users, what do they see?
  14. 14. ECCENTRICExplore unusual worlds.Dare new sensory inputs!Stephen Johnson: “Where Good Ideas Come From”
  15. 15. FAN POWEREDAlternative power for a new world.Let people surprise you!Invite them to build with.
  16. 16. REMIXGutenberg & the wine press.Fan-fiction.50 Shades of Grey was a remix of Twilight
  17. 17. DARE to SHARE95% harmlessMost people don’t do anything but talkabout great ideas.No need to be the 1st or only.Healthy Capitalism.
  18. 18. CONTEXTmanagement.
  19. 19. BE THE COACH
  20. 20. T-SHAPED YOUDeepen your Craft. SPECIALISE.Mine your gemsIf your work is Programmatic = Problematic!
  21. 21. COMPARISONITIScan kill you, slowly
  22. 22. THE BEST MINDS OF MY GENERATIONARE THINKING ABOUT HOW TO MAKEPEOPLE CLICK ADS.THAT SUCKS.- JEFF HAMMERBACHER
  23. 23. TOM CHI & DANIEL EPSTEIN
  24. 24. SCIENTIFIC METHOD• OBSERVE, keenly.• DATA generate and collect. Document!• HYPOTHESIS• MAKE Prototype. Set up Experiment. Document!• LIVE TEST Get Critical Feedback. Document!• TWEAK Remix• PRESENT Peer Review and Release.
  25. 25. NERD IT UP!@maxkaizen
  26. 26. Shared and Licensed under Creative Commons on Flickrby these rather excellent photographers:Image CreditsYoungEinstein http://www.flickr.com/photos/young_einsteinMino* http://www.flickr.com/photos/mino_andrade/FurryScaly http://www.flickr.com/photos/furryscalymanNASA Goddard Photo and Video http://www.flickr.com/photos/gsfc/Richard Carter http://www.flickr.com/photos/gruts/GoefTheRef http://www.flickr.com/photos/geoftheref/TheGiantVermin http://www.flickr.com/photos/tudor/Seq http://www.flickr.com/photos/seq/thank youThe presentation is licensed under Creative Commons BY SA to Max Kaizen

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