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Crowdfunding: what works, now

by Lead at Creative Commons + Ogilvy Digital Marketing Academy on Jan 21, 2014

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Crowdfunding offers so much more than just money for start-up projects. It's funds with benefits. ...

Crowdfunding offers so much more than just money for start-up projects. It's funds with benefits.

What works in raising money changes quickly, but for now. There are some fairly solid principles that hold:
What to expect; what to beware of; what costs are meaningful and some tips on fan engagement.

This is the notes-added version of a stripped-back presentation, so not perfect for using in the realworld. But hopefully handy if you're about to embark on a crowdfunding campaign of your own.

PS. good luck! And please pop on a link to your campaign if you have one about to launch. I'd love to track it.

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Crowdfunding: what works, now Crowdfunding: what works, now Presentation Transcript