Crowdfunding: what works, now
by Maximillian Kaizen, Lead at Creative Commons + Ogilvy Digital Marketing Academy on Jan 21, 2014
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Crowdfunding offers so much more than just money for start-up projects. It's funds with benefits. ...
Crowdfunding offers so much more than just money for start-up projects. It's funds with benefits.
What works in raising money changes quickly, but for now. There are some fairly solid principles that hold:
What to expect; what to beware of; what costs are meaningful and some tips on fan engagement.
This is the notes-added version of a stripped-back presentation, so not perfect for using in the realworld. But hopefully handy if you're about to embark on a crowdfunding campaign of your own.
PS. good luck! And please pop on a link to your campaign if you have one about to launch. I'd love to track it.
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