Europeana Creative & Europeana Cloud


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Presentation at the Europeana Cloud Kick-Off Meeting, The Hague, 4-5 March 2013

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Europeana Creative & Europeana Cloud

  1. 1. Europeana CreativeWhy it is relevant for Europeana Cloud and the two need to work together Max Kaiser Head R&D, Austrian National Library Europeana Cloud Kick-Off Meeting KB, The Hague 04/05 March 2013@maxkaiser
  2. 2. * o! l og a ry p t em *
  3. 3.
  4. 4. @maxkaiser
  5. 5. 1. creative industries seek to explore innovative ways to use existing data sources → develop exciting ideas, products and services → digital industry is a high growth sector → enormous potential for the cultural heritage sector2. digitisation sets the foundation for memory institutions to engage with creative industries @maxkaiser
  6. 6. @maxkaiser
  7. 7. re-use of cultural heritage resources by creative industries, organisations and individuals is impeded by a number of obstacles (organisational, technical, legal, cultural, …)@maxkaiser
  8. 8. our expected impact “increase substantially the use and re-use of cultural heritage resources (and in particular those available throughEuropeana) by creative industries, organisations and individuals and bring out the economicpotential of digitisation actions in Europe through innovative applications and services” (Expected impact of Objective 2.1.b)@maxkaiser
  9. 9. measures → impact provide Open Lab produce a environments for Content Re-Useexperimenting with Framework for cultural content Europeana increase the re-use → of cultural heritage resources by Creative Industries deliver technical inspire and support infrastructure to creative industries enable creative to re-use Europe’s re-use cultural heritage @maxkaiser
  10. 10. key facts→ Best Practice Network→ EC call: CIP-ICT-PSP-2012-6→ activity: CIP6 – theme 2 – digital content, open access and creativity→ duration: February 2013 – July 2015 (30 months)→ 26 partners from 14 member states→ 8 work packages→ 835 person months effort (= 28 FTEs / 70 person years)→ budget: 5.312.500 €→ 80% Community funding: 4.250.000 € @maxkaiser
  11. 11. @maxkaiser
  12. 12. consortium / 1→ Europeana Foundation with access to 2,200+ cultural heritage institutions→ creative hubs and associations with access to creative industries, tourism and educational professionals across Europe → European Design Centre BV → MFG Medien- und Filmgesellschaft Baden-Württemberg mbH → European Creative Business Network → Aalto-korkeakoulusäätiö → Agence luxembourgeoise d’action culturelle ASBL – ALAC → Culture24 → EUROCLIO – European Association of History Educators → EUN Partnership AISBL @maxkaiser
  13. 13. consortium / 2→ living labs in four member states → YouARhere / i-Marginal → Platoniq Sistema Cultural → Aalto-korkeakoulusäätiö → EUN Partnership AISBL→ technical and multimedia experts with a strong deployment record → National Technical University of Athens → Austrian Institute of Technology GmbH → Ontotext AD → Spild af Tid ApS → We Are What We Do Community Interest Company → WEBtic → Exozet Berlin GmbH → YouARhere → Semantika @maxkaiser
  14. 14. consortium / 3→ business planning specialists → European Business and Innovation Centre Network → Kennisland→ content providing cultural heritage institutions and museums → Austrian National Library → British Library → Netherlands Institute of Sound and Vision → Museum für Naturkunde → National Museum Prague @maxkaiser
  15. 15. project goal demonstrate that Europeana can facilitate the re-use of cultural heritage contentmade available by a diverse set of organisations by realising eight concrete objectives@maxkaiser
  16. 16. @maxkaiser
  17. 17. objective 1 establish the Europeana Open Lab Network as a sustainable environment for experimentation @maxkaiser and stakeholder engagement
  18. 18. why?→ no platform to facilitate & inspire stakeholders to experiment with re-use of cultural heritage resources→ access to documentation and sector knowledge scattered @maxkaiser
  19. 19. how?→ Open Culture Labs: access to metadata and cultural content available via Europeana→ standardised methodology, access to technical & business services → APIs & services for creative industry clients → start with 4 existing Living Labs→ first clients: five pilot applications @maxkaiser
  20. 20. objective 2 develop the Europeana Content Re-use Framework to allow content providers to make their content available for specified re-use scenarios
  21. 21. why?→ current Europeana Licensing Framework applies only to metadata→ lack of a Licensing Framework for content prevents re-use at scale @maxkaiser
  22. 22. how?→ implement Europeana Content Re-use Framework in coordination with Europeana Cloud→ provide a permission management infrastructure allowing content providers to communicate conditions for content re-use scenarios @maxkaiser
  23. 23. objective 3 implement the infrastructure and services Europeana needs to support creative re-use of European cultural resources and long- term business development @maxkaiserer_w_252_roehrenpruefgeraet_frage_zur_erweiterung.html
  24. 24. why?→ Europeana supports only search & display of metadata→ no access to the content referenced by metadata→ without adequate API metering, extended search and security: →commercial exploitation cannot occur →no incentive for heritage organisations to provide high-quality digital objects for re-use @maxkaiser
  25. 25. how?→ deploy technical infrastructure and services to resolve the issues of storage, legal infrastructure and re-use→ make available content supplied by project partners, Europeana & network providers @maxkaiser
  26. 26. objective 4 create five pilot applications in five thematic areas
  27. 27. five thematic areas→ history education→ natural history education→ tourism→ social networks→ design @maxkaiser
  28. 28. why?→ currently no “real-world” applications to inspire projects based on re-use of cultural heritage aggregated by Europeana→ no clear incentive for creative industry to work with this material @maxkaiser
  29. 29. how?→ show potential for creative re-use of cultural content: → creative industries: → re-use possibilities → memory institutions: → benefits of providing access→ use methodologies & facilities of Open Lab→ use technical infrastructure & services provided→ use content via Content Re-use Framework→ bring each pilot to production standard→ serve as reference implementation and showcase @maxkaiser
  30. 30. objective 5 conduct five open innovation challenges, in five thematic areas, to identify, incubate and spin-off five viable projects into the commercial sector
  31. 31. why?→ no current opportunity for creative industries to engage directly with Europeana stakeholders to propose new products and services @maxkaiser
  32. 32. how?→ open innovation challenges in the 5 areas → select most viable project in each theme → provide business incubation & support package → support each spin-off project for 3 months→ use infrastructure & network of Open Labs→ use services, APIs & content for experimentation→ use pilots as reference implementations @maxkaiser
  33. 33. objective 6 identify business models that allow key stakeholders within the Europeanaecosystem to develop their own applications and services based on the Europeana Content Re-use Framework
  34. 34. why?→ no clear business models for re-use projects that demonstrate sustainable relationships between key customers, channels, resources, partners and costs→ wider industry adoption depends on creation of these models @maxkaiser
  35. 35. how?→ key stakeholders: → cultural heritage institutions & creative industries → stakeholders from specific thematic areas → related industries→ initial business models developed in focused workshops→ Content Re-use Framework designed to support these and other business models @maxkaiser
  36. 36. objective 7 evaluate the results at key points in the project and measure their success against the strategic objectives
  37. 37. why?→ integrate learning capacity into the structure of the engagement→ strong evaluation and feedback loop: better-tested and more immediately applicable outcomes @maxkaiser
  38. 38. how?→ evaluate: → Europeana Open Labs Network → technical infrastructure & services → Content Re-use Framework → pilots / spin-off projects / business models → sustainability plan→ apply learning to improve each cycle→ refine processes, products, approaches @maxkaiser
  39. 39. objective 8 undertake an extensive stakeholder engagement campaign promoting Europeana’s cultural heritage content to the creative industries and the merits of creative re-use to cultural institutions
  40. 40. why?→ without effort to engage stakeholders: → no significant take-up project outcomes → no large-scale re-use of cultural heritage material→ without credibility by expert industry networks: → not possible to entice future actors to engage with new products or services or to collaborate with cultural heritage institutions @maxkaiser
  41. 41. how?→ 2 target stakeholders: → creative industries and cultural heritage institutions→ engagement campaign: greater coverage→ project partners: extensive networking activities→ promote services & applications in each thematic area→ promote & encourage participation in the challenges @maxkaiser
  42. 42. @maxkaiser
  43. 43. @maxkaiser
  44. 44. eCreative & eCloud→ both CIP Best Practice Networks → Same call: CIP-ICT-PSP-2012-6→ both started on February 1, 2013 → Europeana Creative: 30 months → Europeana Cloud: 36 months→ 2 partners involved in both projects → Europeana Foundation & Kennisland→ use of same collaboration tools → Basecamp, GitHub, etc.→ important overlaps and dependencies @maxkaiser
  45. 45. shared challenges→ what are the conditions under which cultural heritage institutions will make content available?→ how to expose it to other communities?→ what are the technical, legal, economic and strategic requirements? @maxkaiser
  46. 46. common goals→ allow content providers to make content available for specific re-use scenarios (opt-in) and define conditions of access→ define requirements & build Europeana Content Re-use Framework→ implement mechanisms for storage, use and re-use of content and rich metadata @maxkaiser
  47. 47. Europeana Foundation→ Involved in all WPs in both projectsEuropeana Creative→ WP1 Lead: Europeana Open LaboratoryEuropeana Cloud→ Project Coordinator→ WP2 Lead: Developing the Infrastructure for eCloud→ WP5 Lead: Sustaining the Europeana Cloud @maxkaiser
  48. 48. KennislandEuropeana Creative→ WP3 Lead: Business Model FrameworksEuropeana Cloud→ Key partner in WP5: Sustaining the Europeana Cloud @maxkaiser
  49. 49. WP3 WP5 Business Sustaining the Model Europeana Frameworks Cloud WP2 WP2 Infrastructure WP4 Developing the for Content Pilots Infrastructure Re-use for eCloudeCreative eCloud WP5 Open Innovation
  50. 50. @maxkaiser
  51. 51. Europeana Creative WP3 -Business Model Frameworks next steps relevant for Europeana Cloud@maxkaiser
  52. 52. subtask 3.1.1: Requirements Gathering→ month 1–4→ MS8: Requirements for the Content Layer of the extended Europeana Licensing Framework formulated (month 4) → coordinated by Kennisland & Europeana Foundation → requirements from content providers, creative industries and technical development partners → requirements in terms of rights status, quality, access, etc. @maxkaiser
  53. 53. subtask 3.1.1: Requirements Gathering→ requirements gathered in Europeana Creative WP3 will be provided to Europeana Cloud→ Europeana Cloud WP5 will use them to specify the overall Licensing Framework infrastructure @maxkaiser
  54. 54. subtask 3.1.2: Europeana ContentRe-use Frameworkmonth 4–24→ implement the Content Layer of the extended Europeana Licensing Framework→ month 6: Specifications for implementing the Content Layer of the extended Europeana Licensing Framework →implemented in WP2 (Infrastructure for Content Re-use) @maxkaiser
  55. 55. @maxkaiser
  56. 56. Europeana Cloud WP5 -Sustaining the Europeana Cloud next steps relevant for Europeana Creative@maxkaiser
  57. 57. task 5.3 – exploring licensing issuesmonth 3–24→ subtask 5.3.1 – Requirements for Extending Europeana Licensing Framework →KL will gather requirements to allow access to content and re-use of content @maxkaiser
  58. 58. m0 m12 m24 m36 T3.1 Content Re-Use Framework (m1-27) ST3.1.1 eCreative m6: Specification for m24: Documentation of implementing Content extension Requirements Layer of Licensing Framework of Licensing Framework (m1-4) T5.1 Strategic Requirements for the Europeana Cloud (m1-30) eCloud T5.2 Practical Requirements (m3-20) T5.3 Exploring Licensing Issues (m3-24) ST5.3.1 ST5.3.2 Requirements (m3-18) Produce revised ELF (m18-24)
  59. 59. coordination @maxkaiser
  60. 60. cloud coordination group→ represents several ICT PSP-funded “cloud” projects →including Europeana Creative, Europeana Cloud, LoCloud→ part of T5.2 in Europeana Cloud→ first meeting in Spring 2013 @maxkaiser
  61. 61. more
  62. 62. thank you! @maxkaiser