Between Public Domain and Private Funding. Public Private Partnerships for Cultural Heritage Online
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Between Public Domain and Private Funding. Public Private Partnerships for Cultural Heritage Online

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Presentation at DISH 2011 -Digital Strategies for Heritage, Rotterdam, 6-8 December, 2011

Presentation at DISH 2011 -Digital Strategies for Heritage, Rotterdam, 6-8 December, 2011

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Between Public Domain and Private Funding. Public Private Partnerships for Cultural Heritage Online Between Public Domain and Private Funding. Public Private Partnerships for Cultural Heritage Online Presentation Transcript

  • Between Public Domain and Private Funding Public Private Partnerships for Cultural Heritage Online Max Kaiser Head R&D, Austrian National Library DISH 2011 Rotterdam, 7–8 December 2011@maxkaiser
  • www.slideshare.net/maxkaiser@maxkaiser
  • Why Public PrivatePartnerships in theCultural Sector?@maxkaiser
  • Objectives for public partners→ Funding for digitisation→ Enhanced Access→ Engaging new audiences→ Access to technology→ Access to private sector competencies→ Commercial income through user fees, royalties or revenue share→ Lobbying effort to increase public funding @maxkaiser
  • Objectives for private partners→ Commercial objectives →Access to new markets or customer groups →Association with strong public brands →Access to (rare, unique) content→ Corporate social responsibility @maxkaiser
  • Typology→ Sponsoring / Donation→ Indirect commercial exploitation→ Direct commercial exploitation→ (Service provision)→ (Grant and loan programmes) @maxkaiser
  • 10 January 2011http://ec.europa.eu/information_society/activities/digital_libraries/doc/reflection_group/final_report_%20cds.pdf @maxkaiser
  • „Stimulating the flow of private fundsfor the digitisation of cultural assets throughequitable public private partnershipsappears as a viable and sustainable wayof tackling the pressing questionof making Europe’s cultural wealthaccessible online and preserving itfor future generations.“ @maxkaiser
  • „The key question is notwhether public-privatepartnerships for digitisationshould be encouraged, buthow‚ and under whichconditions.“ @maxkaiser
  • 27 October 2011
  • „(...) recommends that Member States (...)encourage partnerships between culturalinstitutions and the private sector inorder to create new ways of fundingdigitisation of cultural material and tostimulate innovative uses of the material,while ensuring that public privatepartnerships for digitisation are fair andbalanced (…).“ @maxkaiser
  • Key principles:1. Respect for intellectual property rights2. Non-exclusivity3. Transparency of the process4. Transparency of agreements5. Accessibility through Europeana6. Key criteria → [Next slide] @maxkaiser
  • Key criteria for assessing PPPs→ Total investment by private partner / effort of public partner→ (Free) access to material for general public, including through Europeana→ Cross-border access→ Length of any period of preferential commercial use by private partner→ Quality of digital copies for public partner→ Usage conditions for public partner in non- commercial context→ Time-scale of project @maxkaiser
  • Aim to maximize access and re-use via digitisation Access restrictions / Re-Use limitations in PPPs@maxkaiser
  • Public Private Partnershipsas Commodificationof the Cultural Commons?@maxkaiser
  • Cultural Commons→ Body of work freely available to the public for legal use, sharing, repurposing, and remixing→ Source for cultural creativity→ http://creativcommons.org/culture @maxkaiser
  • Public Domain→ Material to derive knowledge and create new cultural works→ Essential for society and economy @maxkaiser
  • http://www.europeana-libraries.eu/web/europeana-project/publications @maxkaiser
  • Austrian Books Onlinewww.onb.ac.at/ev/austrianbooksonline/@maxkaiser
  • Digitisationof the entire historicalbook holdings of theAustrian National Library @maxkaiser
  • Austrian National Library & Google @maxkaiser
  • Largest AustrianPublic Private Partnershipin the cultural sector@maxkaiser@maxkaiser
  • One of the world‘s most significant historical collections@maxkaiser@maxkaiser
  • 600,000 volumes 200 Mio pages@maxkaiser@maxkaiser
  • Public Domain@maxkaiser
  • 16th century 2nd half of 19th century _ @maxkaiser
  • Key principles:→ Only public-domain works digitised→ Non-exclusive → Free to digitise material with other partners→ Transparency of the process → Public Tender→ Transparency of agreements → Very detailed FAQs online→ Digital copies for library @maxkaiser
  • Key principles:→ Free Access for non-commercial use →Accessibility through Europeana →Provision to research partners→ Free cross-border access→ Time limit for re-use restrictions @maxkaiser
  • Who is paying for what?http://www.bildarchivaustria.at/downl/1148453/layout/CE%2043_3.jpg
  • → Presentation by Jeanna Nikolov… @maxkaiser
  • More informationwww.onb.ac.at/ev/austrianbooksonlinewww.onb.ac.at/ev/austrianbooksonline/faq.htmtwitter.com/abooksonline @maxkaiser
  • Thank you!max.kaiser@onb.ac.atwww.onb.ac.atwww.slideshare.net/maxkaiserwww.linkedin.com/in/maxkaisergplus.to/maxkaisertwitter.com/maxkaiser @maxkaiser