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As presented in TUbC AMsterdam 2011

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  • 1. The Unbound Book
    Amsterdam
    May 2011
    Emancipation and new media: effects of the digital era on the book world of Latin American countriesRobert Max Steenkist
  • 2. 1.1 Basic Indicators*
    16011 publishers
    4500 Br
    2330 Col
    2300 Arg
    1522 Mx
    Average: 1 bookshop every 77 inhabitants (Spain: 1 every 10)
    Books
    93% printed
    7% (audio and digital)
    Print on Demand (complete catalogue)
    2007: 2,1%
    2009: 4 %
    Open Access
    16% (of Spanish publisher)
    * EspacioIberamoericano del libro, 2010 CERLALC
    1. The book in Latin America
  • 3. 1.1 Basic Indicators (2)
    Concentration (Colombia)
    30% of the population: rural areas
    Main cities:
    50% academic publishing
    85% titles by public entities
    88% publishing houses
    90% religious press
    40% bookshops
    Publishing
    1 publisher: 25% of allthetitles; 6 other : 25%; rest (around 375): 50%
    1. The book in Latin America
  • 4. blogs: 50,3% of the adolescents (Diario Financiero, Chile December 2008)
    83% of the youngsters declared to have a cellular phone, 93% uses the Internet (Generación Interactiva, p. 311)
    2. New media in Latin America
    2.1 Some features
  • 5. Political Activism
    One of the seven politicians with more followers in Twitter/Facebook worldwide
    Name: fifth most typped globally in Twitter
    Second larger recruitment rate per day (after Barack Obama)
    2. New media in Latin America
    2.1.2 Some features (usability)
    • Social Activism
    • 6. 4 February 2008
    • 7. 14 Million People
    • 8. 200 cities in the world
    • 9. 40 countries
    • 10. “born from a simple conversation in Facebook” on the 4 January.
    • 11. 4 heads: all under 35 years
    • 12. One of the leaders nowadays works as...
    PUBLISHER!
  • 13. 2. New media in Latin America
    2.2 Some features (conclusions)
    Not enough data=not enough interest
    Active, yet not officially perceived as a tool of reading enhancement
    Not include in the educational policies specifically
    Most Latin American Countries: tax 18 - 19% for eBooks
    Changing the political action
    Guide “To raise intercative children” (Argentina, Chile, Colombia, Perú, Venezuela) Inter-American Organization for Higher Education, 2009)
  • 14. Hispanic population (USA): 50% increase (1990 -2000 census)
    Not a best-seller culture.
    Michael Norris, book publishing analyst @Simba Information.
    “Spanish-language book sales are increasing”
    Children's hardcover and paperback sales increased 28.1% and 40.6%
    Adult paperback sales increased 2.5%.
    Schools buy Spanish-language titles as teaching tools
    J. Carter, Op. Mn Publisher Alley (@Baker & Taylor)
    "This trend will last a long time because of Hispanics having the youngest median age of any part of the U.S. population”
    “Barnes and Noble, Borders and Wallmart are increasing the space for books in Spanish”
    Nicolas Kanellos Arte Público Press (Univ. Houston)
    3. New media and publishing business in Latin America
    3.1 “Other mundialization”
  • 15. 3. New media and publishing business in Latin America
    “Other mundialization”
    From this…
    …to this?
    Carlos Gutierrez, Kellog’s CEO
    UN’s: “ambassador for children and young people, for quality education and social justice”
    Charles García, Amazon and Barnes and Noble.com top 10 authors
    Carlos Slim, one of richest men in the world
  • 16. 3. New media in Latin America
    3.3 Publishing business: example against monopoly in the new globalization
    • Slogan: Latin books for Latin lovers.
    • 17. “high-quality digital books and innovative publishing formats about Latin America, while repositioning our region’s image, and showing our people under a positive light.”
  • LATINLOVER’s FIRST TITLES
    50 exotic drinks
    From latinamerica
    • 50 essential salsa records
    • 18. 50 untold stories about latin football players
  • LATINLOVER’s FIRST TITLES
    - A celebration
    Of ethnic diversity
    • 50 SUCCESS STORIES from latinamerican businesses
    • 19. 50 silkscreen prints from the Colombian art scene
  • FIRST TITLES
    COLOMBIAN SNOW
    (GRAPHIC NOVEL)
    THE STORY OF A BOY LIVING IN PABLO ESCOBAR´S REIGN OF TERROR.
    A TALE OF FEAR, RESILIENCE AND BRAVERY IN THE MIDST OF THE COLOMBIAN SNOW.
  • 20. Integration of Independent Publishers (Buenos Aires, 2009)
    Bibliodiversity (CERLALC)
    Bibliodiversity magazine (also available as Epub)
    21 of September, International Day of Bibliodiversity
    Alliance includes Argentina, Chile, Uruguay, Perú, Bolivia, México, Colombia (REIC includes NY based Book Press)
    3. New media in Latin America
    3.4.1 Publishing business: Guilds for “Other mundialization”
  • 21. How Governments protect or promote Bibliodiversity?
    Free circulation
    Reading plans including all types of books
    Support of tiny actors against the powerful multinationals
    Obstacle: no practical interiorization of “diversity”
    Does these strategies include the new media?
    No: Governments see the ebooks as any other digital content.
    Fever for the new media: private interests
    4. New media in Latin America
    Public Policies (Fernando Zapata, CERLALC)
  • 22. See the Governmets any relation of new media and reading?
    We need to form readers first
    See the Governments a role of the relationship between reading and new media in the building of a better future?
    They do, buy in a much integral way
    Infraestructure
    Piracy: gubernamental policies need to change towards creativity
    Answers to problems and solutions to them are not necesarily the samethe same
    4. New media in Latin America
    Public Policies (Fernando Zapata, CERLALC)
  • 23.
    • LibreriadelaU:
    • 24. 8% eBooks
    • 25. 2010 Vs. 2011: increase 200% and +
    Countries:
    Spain
    Mexico
    Argentina
    Colombia
    USA
    More than 500 publishing houses
    Key of the business: effiency, rentability, key alliances
    3. New media in Latin America
    3.4.2 Publishing business“Other mundialization”
  • 26. LIBRANDA
    Random House Mondadori
    Santillana
    Planeta
    Paper based business
    Not possible to buy extra-national
    Last kick of the hung man?
    3. New media in Latin America
    3.4.3 Publishing business: against“Other mundialization”
  • 27. 4. New media and publishing business in Latin America
    Public Policies
    Pillars:
    Definition of book:
    principal mean for:
    diffusion of culture
    transmission of knowledge
    enhancement of social and scientific research
    conservation of the Nations patrimony
    improvement of the life condition for all the citizens
    Defined by content (creative value is above all the material means that intervene in its production)
    Copyright, Authors rights, etc.
  • 28. 4. New media in Latin America
    Public Policies
    Change of the law’s emphasis:
    Traditional laws: enhance private sector
    Tributary favors for publishers
    Facilities to import paper and export books
    New laws: create a ground of capable readers
    Public Libraries
    Reading officials
    Mixed entities
    Support for private programms
  • 29. 4. New media in Latin America
    Public Policies
    Model law
    First one UN 1970 Rights Management, Folklore and popular culture, e-commerce.
    1992: few articles: more benevolent with industries
    Cooperation and basic orientation for Governments in order to enhance the reading culture
    Publisher are more politically active than readers
  • 30. 4. New media and publishing business in Latin America
    Public Policies Arguments against the Type-law
    Few publishing houses see themselves protected
    No benefits for the circulation
    No clarity:
    printing Vs publishing
    National Publisher Vs. Multinational
    No protection to the authors or translators
    Market impositions:
    under 3 months in display
    tributary favors: only to physical production, not for the intellectual work
    Silvia Castrillón, Asolectura
  • 31. 5. New media in Latin AmericaCreation
    • Free (or so it begins…)
    • 32. Multinational
    • 33. High Standards of quality (both literary and visual)
    • 34. Remediation
    • 35. Transmedia, transnarration, alliance
    • 36. Emancipation: comes, as in every revolution, from the botom
    • 37. New media helps to create integration (new mundialization), breaks concentration
    • 38. Predomination of print culture but digital media is gaining terrain fiercefully
    • 39. Convergence: no more “ceci tuera cela”.
    • Free
    • 40. Multinational
    • 41. High Standards of quality (both literary and visual)
    • 42. Remediation
    • 43. Transmedia, transnarration, alliance
    • 44. Emancipation: comes, as in every revolution, from the botom
    • 45. New media helps to create integration (new mundialization), breaks concentration
    • 46. Predomination of print culture but digital media is gaining terrain fiercefully
    • 47. Convergence: no more “ceci tuera cela”.
    6. On the way to conclussions

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