NAI Emerging Leaders PresentationPresentation Transcript
Social Media and the Real Estate Industry
NAI Global’s Emerging Leaders
Presented by: Maxwell Finn
By 2010 Gen Y will outnumber Baby Boomers.
96% of them have joined a social network.
Years to reach 50 million users:
Radio = 38 years
TV = 13 years
Internet = 4 years
iPod = 3 years
Facebook added 100 million in less than 9 months
80% of companies use LinkedIn as their primary tool to find new employees.
Wikipedia currently has in excess of 14 million articles.
There are over 200 million blogs - 54% of bloggers post content daily.
25% of search results for the 20 largest brands are links to user generated content.
34% of bloggers post opinions about products & brands.
There are more than 3.5 billion pieces of content shared each week on Facebook.
More than 700,000 local businesses have active pages on Facebook.
Dell claims to have earned $3 million via Tweets since 2007.
15% of bloggers spend 10 or more hours each week blogging.
70% of bloggers are organically talking about brands on their blog.
More than 800,000 website have implemented Facebook Connect since December 2008 and more than 60 million Facebook users engage with it across these external sites each month.
How to demonstrate your expertise.
Picking your blogging platform.
Developing a publishing calendar.
Optimizing your blog for Google, Bing and Yahoo!
Linking and feeding your other social media properties.
Making it easy for readers to share and promote your content.
Launching your Fan Page for either yourself and/or business.
Design & Promotion
Adding the right applications to connect with Blog, Twitter, YouTube and other properties.
Increasing fan total
Is video content for you?
Developing content before launch.
Filming industry events
Branding & Designing Channel
Understanding the true value of micro-blogging.
Steps to take before your first tweet.
Branding your page with custom background.
What to tweet and how often.
Following the right people and gaining followers.
Tools like Twellow allow you to filter by industry.
Feed blog posts to Twitter with Feedburner.
Google recently launched a social utility, Google Buzz.
Extension of Google Profiles.
Social media aggregator.
Start by creating a profile and linking sites.
Google is the #1 search engine in the US and your profile is indexed quickly and ranks high in relevant searches.
What is SEO?
SEO is short for the term Search Engine Optimization.
Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
When implemented correctly, SEO is a cost-effective form of advertising and brand building.
The social media tools mentioned previously play a crucial role in organic search engine optimization.
Correctly Implement SEO
The Starting Point
Domain age and number of authoritative inbound links.
The two most valuable factors in Google’s ranking algorithm.
Patience, Planning and Passion.
Number one rankings don’t come over night.
Ready for the long haul?
Optimize all of your social media profiles.
Be sure to create a link wheel with your blog or website as the hub.
Take the time to your keyword research.
Social Media Today
Social Media Explorer
Convince & Convert
The Brand Builder
Great Blogs to Actively Read.
Q & A
Credits & Sources
Econsultancy.com - 20+ mind-blowing social media statistics revisited
Technorati.com - State of the Blogosphere 2009
Socialnomics.net - Social Media Revolution YouTube video