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NAI Emerging Leaders Presentation

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Transcript

  • 1. Social Media and the Real Estate Industry
    • NAI Global’s Emerging Leaders
    Presented by: Maxwell Finn
  • 2. The Facts
    • By 2010 Gen Y will outnumber Baby Boomers.
      • 96% of them have joined a social network.
    • Years to reach 50 million users:
      • Radio = 38 years
      • TV = 13 years
      • Internet = 4 years
      • iPod = 3 years
      • Facebook added 100 million in less than 9 months
    • 80% of companies use LinkedIn as their primary tool to find new employees.
    • Wikipedia currently has in excess of 14 million articles.
    • There are over 200 million blogs - 54% of bloggers post content daily.
  • 3.
    • 25% of search results for the 20 largest brands are links to user generated content.
    • 34% of bloggers post opinions about products & brands.
    • There are more than 3.5 billion pieces of content shared each week on Facebook.
    • More than 700,000 local businesses have active pages on Facebook.
    • Dell claims to have earned $3 million via Tweets since 2007.
    • 15% of bloggers spend 10 or more hours each week blogging.
    • 70% of bloggers are organically talking about brands on their blog.
    • More than 800,000 website have implemented Facebook Connect since December 2008 and more than 60 million Facebook users engage with it across these external sites each month.
    Facts Continued
  • 4. Blogging
    • How to demonstrate your expertise.
    • Picking your blogging platform.
    • Developing a publishing calendar.
    • Optimizing your blog for Google, Bing and Yahoo!
    • Linking and feeding your other social media properties.
    • Making it easy for readers to share and promote your content.
  • 5.  
  • 6. Facebook
    • Launching your Fan Page for either yourself and/or business.
    • Design & Promotion
    • Adding the right applications to connect with Blog, Twitter, YouTube and other properties.
    • Increasing fan total
      • Facebook Advertising
      • Organic methods
    • Facebook Insights
  • 7. YouTube
    • Is video content for you?
    • Developing content before launch.
    • Content ideas?
      • Interviews
      • Property Tours
      • Filming industry events
    • Branding & Designing Channel
  • 8. Twitter
    • Understanding the true value of micro-blogging.
    • Steps to take before your first tweet.
    • Branding your page with custom background.
    • What to tweet and how often.
    • Following the right people and gaining followers.
      • Tools like Twellow allow you to filter by industry.
    • Feed blog posts to Twitter with Feedburner.
  • 9. Google Buzz
    • Google recently launched a social utility, Google Buzz.
    • Extension of Google Profiles.
      • Social media aggregator.
    • Start by creating a profile and linking sites.
    • Google is the #1 search engine in the US and your profile is indexed quickly and ranks high in relevant searches.
  • 10. What is SEO?
    • SEO is short for the term Search Engine Optimization.
    • Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
    • When implemented correctly, SEO is a cost-effective form of advertising and brand building.
    • The social media tools mentioned previously play a crucial role in organic search engine optimization.
  • 11. Correctly Implement SEO
  • 12. The Starting Point
    • Domain age and number of authoritative inbound links.
      • The two most valuable factors in Google’s ranking algorithm.
    • Patience, Planning and Passion.
      • Number one rankings don’t come over night.
      • Ready for the long haul?
    • Optimize all of your social media profiles.
    • Be sure to create a link wheel with your blog or website as the hub.
    • Take the time to your keyword research.
  • 13. Keyword Research
  • 14. Resources
    • Mashable
    • Tech Crunch
    • Social Media Today
    • Building 43
    • Chris Brogan
    • Social Media Explorer
    • Convince & Convert
    • Altitude
    • Copy Blogger
    • The Brand Builder
    • Future Buzz
    Great Blogs to Actively Read.
  • 15. Q & A
  • 16. Credits & Sources
    • Econsultancy.com - 20+ mind-blowing social media statistics revisited
    • Technorati.com - State of the Blogosphere 2009
    • Socialnomics.net - Social Media Revolution YouTube video

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