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Digital Branding (2011) For Bangkok University's Students

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SLIDE นี้ เก่าแล้ว ข้อมูลไม่ทันสมัยรออันใหม่เถอะจ๊ะ (06 ตค 2556) …

SLIDE นี้ เก่าแล้ว ข้อมูลไม่ทันสมัยรออันใหม่เถอะจ๊ะ (06 ตค 2556)

Slide ประกอบเรื่อง Digital Branding ที่บรรยายที่ มหาวิทยาลัย กรุงเทพ สำหรับนักศึกษา ม. กรุงเทพหรือผู้สนใจ บรรยายไว้เมื่อ 5 กย 2554

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  • 1. Digital Branding
    SomkiatLilitprapun
  • 2. SOMKIAT LILITPRAPUN
    General Manager : tablefest.com (Online Restaurant Reservation )
    E-Business Manager : mahaphant(Shera & Ha Huang)
    CRM & e-Marketing Manager : PhyathaiHospitals
    E-Commerce Manager : TV Media
    & More…. ^-^
  • 3. Condition
    • No Extreme Theory
    • 4. Based on Experiences
    • 5. Mobile Turn-Off
  • Who Know Branding ?
  • 6. Top Digital Brands
  • 7. Topic: What is “Branding”
    “ Process of
    creating individual’s perception of an integrated bundle of informationand experiences that distinguishes our products/company from the competitors
    as expected or beyond ”
    “ ปิ๊ง!อันนี้ดีกว่า ใช้แล้ว ใช่!ลูกค้านึกถึง”
  • 8.
  • 9. One Big Mistake
    Brand is not “LOGO”
  • 10. One Big Mistake
    “LOGO” is Part of Branding
  • 11. Type of Digital Branding
    Digital Brand
    Digitized Brand
  • 12. Digital Branding
  • 13. Digitized Branding
  • 14. Why Branding ?
  • 15. Add or Subtract
    Consider
    Select
    Experiences
  • 16. Why Branding ?
    “ Various choices of Brands”
  • 17. Why Branding ?
    “ Deliver Brand Value to Accelerate the purchasing ”
  • 18. Why Branding ?
    “ Make The Advocate (Sharing) ”
  • 19. Who need digital branding ?
    “ Anyone
    who need their brand exists in digital world ”
  • 20. Digital Branding Guides
    • Clear Brand Promise
    • 21. Image Building
    • 22. Exposure
    • 23. Measurement & Control
  • 1. Clear Brand PromisE
    > SANYING SANYA
    to organize the world‘s information and make it universally accessible and useful. (จัดระเบียบข้อมูลของโลกเพื่อให้ทุกคนสามารถเข้าถึงและใช้ประโยชน์ได้ทั่วกัน )
    เราจะจัดหาพื้นที่ที่มอบความประหยัดคุ้มค่าให้กับผู้ซื้อ นำรายได้ใหม่ๆ มาสู่ธุรกิจ และมอบเงินบริจาคให้กับองค์กรเพื่อการกุศล
  • 24. 2. IMAGE BUILDING
  • 3. Brand Exposure & Communication
    “ Bring brand to the World ”
  • 27. Why Brand Exposure ?
    “ Make us present to target “
  • 28. Why Brand Exposure ?
    “ Create Brand Understanding“
  • 29. Why Brand Exposure ?
    “ Prevent
    from
    Brand Perception Misunderstanding”
  • 30. How Brand Exposure??
    • Offline – eg. Newpaper, Billboard, TV etc
    • 31. Online – Banner, Mobile, Email Marketing, etc
  • Brand Exposure??
    ONLINE PRESENCE
  • 32. SEM (Search Engine Marketing)
    “ Use search engines on all devicesto make our brand presence
  • 33. Social Media/Social Networking
    Facebook
  • 34. Facebook Page
  • 35. Facebook Page
  • 36. Social Media/Social Networking
    twitter
  • 37. Social Media/Social Networking
    twitter
  • 38. Social Media/Social Networking
    twitter
  • 39. Social Media/Social Networking
    twitter
  • 40. Social Media/Social Networking
    HI5
  • 41. Social Media/Social Networking
    LBS = LOCATION BASED SERVICE
  • 42. Social Media/Social Networking
    LBS
  • 43. Social Media/Social Networking
    INSTAGRAM
    =
    LBS + Twittter
  • 44. Social Media/Social Networking
    YOUTUBE
  • 45. Social Media/Social Networking
  • 46. Social Media/Social Networking
  • 47. Mini / Micro Site
  • 48. Mini / Micro Site
  • 49. Mini / Micro Site
  • 50. BANNER /RICH MEDIA
  • 51. BANNER /RICH MEDIA
    http://www.pondsfacialfoam.com/clay/#/dance/
  • 52. Email Marketing
  • 53. Mobile ADS/APP
  • 54. Tablet APPS
  • 55. User-Generated Content
  • Brand Exposure
    OFFLINE PRESENCE
  • 58. Offline Brand Exposure
  • 4. CONTROL & EVALUATION
    • MONITOR BUZZ
    • 61. KEEP UPDATING INFO & CONTENT
    • 62. SALES INCREASE
    • 63. HOW CUSTOMERS SAY ? VIRAL IMPACT
    • 64. REDUCE TROUBLE
    • 65. INCREASE LOYALTY (REPEATED PURCHASE)
  • QUESTIONS
  • 66. THANK YOU
    Somkiat L. (BOY)
    somkiatboy@hotmail.com
    www.twitter.com/maximumboy (@maximumboy)
    Tel 086-612-3422

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