Introduction to Blackhat SEO

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Introduction to Blackhat SEO

  1. 1. Blackhat SEO Exploiting Social Media for Traffic Maxim Ogienko BUS 456
  2. 2. What is it?
  3. 3. Search Engine Optimization (SEO) is the process of increasing a website’s popularity in search engines. Black-hat SEO is a set of techniques for unethically, but not necessarily illegally, driving traffic to a site.
  4. 4. Why use it?
  5. 5. Time-Consuming Expensive Ineffective “Search Engine Optimization = Slow ” Non-Scaleable Difficult Boring
  6. 6. Cheap Scaleable Automated Targeted Quick
  7. 7. Why not use it?
  8. 8. Annoying Unethical Short-Living Suspicious
  9. 9. How does it work?
  10. 10. Trick search engines Get links (from big, reputable sites) Cover page in keywords Spam social media sites
  11. 11. Who uses it?
  12. 12. Affiliate marketers Spammers Fraudsters Big companies
  13. 13. How to use it?
  14. 14. Link Farms Create thousands of pages containing meaningless links,all leading to one place
  15. 15. Social Bookmarking Use fake accounts at social bookmarking sites to submit the target site multi ple times.
  16. 16. Account Buying Purchasing hacked accounts at social media sites to broadcast the target site’s message and post links. PVA Accounts Many sites now require a valid phone number to register. A phone-verified account (PVA) has a valid phone number on file. These are much harder to fake.
  17. 17. Who is affected?
  18. 18. How to fight it?
  19. 19. Improving search engines Moderation Making links NOFOLLOW CAPTCHAs Crowdsourcing cleanup

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