Minimum Marketable Features @ BarCamp Shanghai

Minimum Marketable Features Maxime Guilbot – maxime (at) ekohe.com Sunday, December 6, 2009

Sunday, December 6, 2009

Ways to fail • Insufﬁcient investment • Conﬂict between partners • Bad idea from the start • Wrong strategy Sunday, December 6, 2009

Insufﬁcient investment • Expenses are too high (or too fast) • Revenues are too low (or too slow) • Forgot to include food in the business plan Sunday, December 6, 2009

Wrong Strategy • Forgot about the Marketing • Too many features and not the right feature • Terrible usability • Didn’t think about the chicken & egg problem Sunday, December 6, 2009

Why my product will be a success? • Because it has more features than the competition Sunday, December 6, 2009

Why my product will be a success? WRONG • Because it has more features than the competition Sunday, December 6, 2009

Acceptance testing • Cucumber / Webrat • Test your web application • Features & Scenario Sunday, December 6, 2009

Ask yourself why? • Pop the why stack max 5 times Sunday, December 6, 2009

Business values • Protect revenue • Increase revenue • Manage cost • Increase brand value • Make the product remarkable • Provide more value to your customers Sunday, December 6, 2009

• Why login? • Why identify users? • Why people like to know who is publishing what? • Why does content have to appear trustworthy? • Why do I want to get people interested in the website? • Why do I want to get more money in ads? • Increase Revenue! Sunday, December 6, 2009

If you’re about to implement a feature that doesn’t support one of those values, chances are you’re about to implement a non-valuable feature Sunday, December 6, 2009

Make proﬁt? • Don’t try to be Facebook,Youtube, etc. • Create a product that can be viable with a small set of users • Find a price! • 30-day free trial Sunday, December 6, 2009

Some Secrets • Stay focused, offer one solution to one problem • Release very early • Get feedback very early • Incrementally improve your product • Don’t forget to put a price on it Sunday, December 6, 2009

Sofa • sofa-app.com • Timing management for small teams and projects • People simply record their time and team leaders can invoice / bill their customers easily Sunday, December 6, 2009

References • http://www.omnisio.com/startupschool08/ david-heinemeier-hansson-at-startupschool-08 • http://cukes.info/ • http://wiki.github.com/aslakhellesoy/ cucumber Sunday, December 6, 2009

Minimum Marketable Features @ BarCamp Shanghai

by maximeguilbot on Dec 06, 2009

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Minimum Marketable Features @ BarCamp Shanghai — Presentation Transcript