Minimum Marketable Features @ BarCamp Shanghai

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My talk at BarCamp Shanghai 2009, December 5th

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Minimum Marketable Features @ BarCamp Shanghai

  1. 1. Minimum Marketable Features Maxime Guilbot – maxime (at) ekohe.com Sunday, December 6, 2009
  2. 2. Sunday, December 6, 2009
  3. 3. Ways to fail • Insufficient investment • Conflict between partners • Bad idea from the start • Wrong strategy Sunday, December 6, 2009
  4. 4. Insufficient investment • Expenses are too high (or too fast) • Revenues are too low (or too slow) • Forgot to include food in the business plan Sunday, December 6, 2009
  5. 5. Wrong Strategy • Forgot about the Marketing • Too many features and not the right feature • Terrible usability • Didn’t think about the chicken & egg problem Sunday, December 6, 2009
  6. 6. Why my product will be a success? • Because it has more features than the competition Sunday, December 6, 2009
  7. 7. Why my product will be a success? WRONG • Because it has more features than the competition Sunday, December 6, 2009
  8. 8. Sunday, December 6, 2009
  9. 9. Acceptance testing • Cucumber / Webrat • Test your web application • Features & Scenario Sunday, December 6, 2009
  10. 10. Sunday, December 6, 2009
  11. 11. Ask yourself why? • Pop the why stack max 5 times Sunday, December 6, 2009
  12. 12. Business values • Protect revenue • Increase revenue • Manage cost • Increase brand value • Make the product remarkable • Provide more value to your customers Sunday, December 6, 2009
  13. 13. • Why login? • Why identify users? • Why people like to know who is publishing what? • Why does content have to appear trustworthy? • Why do I want to get people interested in the website? • Why do I want to get more money in ads? • Increase Revenue! Sunday, December 6, 2009
  14. 14. If you’re about to implement a feature that doesn’t support one of those values, chances are you’re about to implement a non-valuable feature Sunday, December 6, 2009
  15. 15. Make profit? • Don’t try to be Facebook,Youtube, etc. • Create a product that can be viable with a small set of users • Find a price! • 30-day free trial Sunday, December 6, 2009
  16. 16. Sunday, December 6, 2009
  17. 17. Sunday, December 6, 2009
  18. 18. Some Secrets • Stay focused, offer one solution to one problem • Release very early • Get feedback very early • Incrementally improve your product • Don’t forget to put a price on it Sunday, December 6, 2009
  19. 19. Sofa • sofa-app.com • Timing management for small teams and projects • People simply record their time and team leaders can invoice / bill their customers easily Sunday, December 6, 2009
  20. 20. References • http://www.omnisio.com/startupschool08/ david-heinemeier-hansson-at-startup- school-08 • http://cukes.info/ • http://wiki.github.com/aslakhellesoy/ cucumber Sunday, December 6, 2009

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