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SWTuzla SWTuzlaIntroduction to PitchingJuraj Danko 2k13
format• 4 minutes presentation• Including all videos, demos, etc.• 4 minutes Q&A for Jury• Preferably 1, maximum 2 speakers
reason• You pitch to present the work ofyour team• You represent the team!
reason• You pitch to present the work ofyour team• You represent the team!And, in the end of the day, you want toSELL
reason• You pitch to present the work ofyour team• You represent the team!And, in the end of the day, you want toSELLYour ...
audience• You are lucky, your audience isprofessionals Understand some IT, Tech, Business,Economy, Marketing
audience• You are lucky, your audience isprofessionals Understand some IT, Tech, Business,Economy, Marketing• They do NOT...
audience• You are lucky, your audience isprofessionals Understand some IT, Tech, Business,Economy, Marketing• They do NOT...
So how should Ipitch then?
timing• You have exactly 04:00 minutes Use it! Its not easy to fit; practice!
timing• You have exactly 04:00 minutes Use it! Its not easy to fit; practice!• Its MUCH different when trainingand when ...
be sexy• You (hopefully) have a designer.• He built you an awesome logo.• Use it for first slide. Just the logo.Why not.
be sexy• You (hopefully) have a designer.• He built you an awesome logo.• Use it for first slide. Just the logo.Why not.• ...
problem• State the problem you solve
problem• State the problem you solve Don’t be narrative. Just state the problem. If you need to, use a story. If you re...
problem• State the problem you solve Don’t be narrative. Just state the problem. If you need to, use a story. If you re...
solution• Did you solve it?• How?
solution• Did you solve it?• How? Now its time for quick and CLEAR resume Just tell in few seconds what is yoursolution ...
technical• Make sure everyone understands it• Try it with your friends / mentors, differentversions, different approaches
technical• Make sure everyone understands it• Try it with your friends / mentors, differentversions, different approaches•...
technical• Make sure everyone understands it• Try it with your friends / mentors, differentversions, different approaches•...
technical• Make sure everyone understands it• Try it with your friends / mentors, differentversions, different approaches•...
team• Investor invests to your TEAM• You will pivot your idea dozens oftimes and he knows it• Persuade us that your team i...
market• What is the market response?• Validation?• Surveys?
market• What is the market response?• Validation?• Surveys?• Yes, the time is limited. So..• Get out and ASK the people! (...
money• Revenue streams?• Monetization?• Reasons for that?• Expectations?• Be realistic!
marketing• Market-entry strategy?• Customer acquisition?• Viral potential?
marketing• Market-entry strategy?• Customer acquisition?• Viral potential?• Going GLOBAL? Scalability?
competition• Who are your competitors?• How you are better?• Repeatability?• Sustainability?
business• When will you breakeven?• Initial costs?• Further requirements?• Investor? Angel? Other?• Cash flow?
business• When will you breakeven?• Initial costs?• Further requirements?• Investor? Angel? Other?• Cash flow?• Use graphs...
finish• State further goals. Plans.Extensions.• Highlight your strongest point.• Leave good impression.
few tips• Get motivated. Browse for goodpitches.• Practice. A lot.• Its good to prepare what you’ll be saying.• Get advice...
few tips• What you spent most time with isusually NOT the most important foryour presentation.
ask & train• Go to mentors. We are here to helpyou to prepare a good pitch.• Do a tech check. Its painful to solvetechnica...
SW TuzlaThank you!Questions?@sudanechttp://sudanec.com
StartupWeekend Tuzla pitching like a boss
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StartupWeekend Tuzla pitching like a boss

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StartupWeekend Tuzla how-to pitch presentation delivered by @sudanec

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Transcript of "StartupWeekend Tuzla pitching like a boss"

  1. 1. SWTuzla SWTuzlaIntroduction to PitchingJuraj Danko 2k13
  2. 2. format• 4 minutes presentation• Including all videos, demos, etc.• 4 minutes Q&A for Jury• Preferably 1, maximum 2 speakers
  3. 3. reason• You pitch to present the work ofyour team• You represent the team!
  4. 4. reason• You pitch to present the work ofyour team• You represent the team!And, in the end of the day, you want toSELL
  5. 5. reason• You pitch to present the work ofyour team• You represent the team!And, in the end of the day, you want toSELLYour product, startup, yourself
  6. 6. audience• You are lucky, your audience isprofessionals Understand some IT, Tech, Business,Economy, Marketing
  7. 7. audience• You are lucky, your audience isprofessionals Understand some IT, Tech, Business,Economy, Marketing• They do NOT know almost anythingabout your project Like you were explaining it to your friend,teacher, whoever new
  8. 8. audience• You are lucky, your audience isprofessionals Understand some IT, Tech, Business,Economy, Marketing• They do NOT know almost anythingabout your project Like you were explaining it to your friend,teacher, whoever new
  9. 9. So how should Ipitch then?
  10. 10. timing• You have exactly 04:00 minutes Use it! Its not easy to fit; practice!
  11. 11. timing• You have exactly 04:00 minutes Use it! Its not easy to fit; practice!• Its MUCH different when trainingand when going for real Present to your friends, mentors, whoever Bonus is feedback
  12. 12. be sexy• You (hopefully) have a designer.• He built you an awesome logo.• Use it for first slide. Just the logo.Why not.
  13. 13. be sexy• You (hopefully) have a designer.• He built you an awesome logo.• Use it for first slide. Just the logo.Why not.• Make it beautiful. Use Illustrator,nice graphics. Let your creatives dothis.
  14. 14. problem• State the problem you solve
  15. 15. problem• State the problem you solve Don’t be narrative. Just state the problem. If you need to, use a story. If you really have to, ask a question.
  16. 16. problem• State the problem you solve Don’t be narrative. Just state the problem. If you need to, use a story. If you really have to, ask a question.• How BIG is it? How you determined the market size?• Who is your customer?
  17. 17. solution• Did you solve it?• How?
  18. 18. solution• Did you solve it?• How? Now its time for quick and CLEAR resume Just tell in few seconds what is yoursolution about
  19. 19. technical• Make sure everyone understands it• Try it with your friends / mentors, differentversions, different approaches
  20. 20. technical• Make sure everyone understands it• Try it with your friends / mentors, differentversions, different approaches• Use pictures, schemas, videos• Video is safer than live presentation
  21. 21. technical• Make sure everyone understands it• Try it with your friends / mentors, differentversions, different approaches• Use pictures, schemas, videos• Video is safer than live presentation• Show what you managed to doduring the weekend Mockups, prototype, web, application
  22. 22. technical• Make sure everyone understands it• Try it with your friends / mentors, differentversions, different approaches• Use pictures, schemas, videos• Video is safer than live presentation• Show what you managed to doduring the weekend Mockups, prototype, web, applicationMVP
  23. 23. team• Investor invests to your TEAM• You will pivot your idea dozens oftimes and he knows it• Persuade us that your team isWORTHY that.
  24. 24. market• What is the market response?• Validation?• Surveys?
  25. 25. market• What is the market response?• Validation?• Surveys?• Yes, the time is limited. So..• Get out and ASK the people! (if B2C)• Get some info from web, partners,friend companies, etc. (if B2B)
  26. 26. money• Revenue streams?• Monetization?• Reasons for that?• Expectations?• Be realistic!
  27. 27. marketing• Market-entry strategy?• Customer acquisition?• Viral potential?
  28. 28. marketing• Market-entry strategy?• Customer acquisition?• Viral potential?• Going GLOBAL? Scalability?
  29. 29. competition• Who are your competitors?• How you are better?• Repeatability?• Sustainability?
  30. 30. business• When will you breakeven?• Initial costs?• Further requirements?• Investor? Angel? Other?• Cash flow?
  31. 31. business• When will you breakeven?• Initial costs?• Further requirements?• Investor? Angel? Other?• Cash flow?• Use graphs, no small tables0123456
  32. 32. finish• State further goals. Plans.Extensions.• Highlight your strongest point.• Leave good impression.
  33. 33. few tips• Get motivated. Browse for goodpitches.• Practice. A lot.• Its good to prepare what you’ll be saying.• Get advice and feedback.• Its your presentation. This is justhints.• Be original. Be yours. Different.
  34. 34. few tips• What you spent most time with isusually NOT the most important foryour presentation.
  35. 35. ask & train• Go to mentors. We are here to helpyou to prepare a good pitch.• Do a tech check. Its painful to solvetechnical issues.• Especially if you use audio• Tech check starts at 15:00
  36. 36. SW TuzlaThank you!Questions?@sudanechttp://sudanec.com

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