SOCIAL MEDIA GREEN LIVING

THE NEXUS OF SOCIAL MEDIA & GREEN LIVING

Creators Critics Collectors Joiners Spectators Inactives FORESTER SOCIAL TECHNOGRAPHICS How are people using social media technologies? What are people doing on the social web? How is your target market using the social web? Where can you build or add value to your product or service? Which social media tools or channels are right for your business?

How are people using social media technologies?

What are people doing on the social web?

How is your target market using the social web?

Where can you build or add value to your product or service?

Which social media tools or channels are right for your business?

2008 MARKS THE TIPPING FOR SOCIAL MEDIA “ It will soon be no more remarkable that your grandmother reads a blog than that she reads email.” --Josh Bernoff, Forester Research Spectators grew by 21% Inactives dropped by 19%

Advanta Bank Corp. THE INNOVATION ECONOMY

SOCIAL MEDIA MARKETING Company: Advanta Target market : Small business owners/entrepreneurs Objective : Reach younger, tech-savvy consumers Platform : Business Idea Community Incentive : $10,000 prize for monthly winner Launched : Sept 2007

Company: Advanta

Target market : Small business owners/entrepreneurs

Objective : Reach younger, tech-savvy consumers

Platform : Business Idea Community

Incentive : $10,000 prize for monthly winner

Launched : Sept 2007

IDEABLOB RESULTS 4,000 Ideablob Ideas Posted to Date 80,000 Registered Users 600,000 Unique Visitors 3 Million Pageviews 35% of Ideablob Ideas are either Socially Aware or Green 75% of Winners have been Socially Aware or Green Take-Aways Business ideas on young people’s minds tend to have social benefits. People are more likely to support social entrepreneurship with their votes.

4,000 Ideablob Ideas Posted to Date

80,000 Registered Users

600,000 Unique Visitors

3 Million Pageviews

35% of Ideablob Ideas are either Socially Aware or Green

75% of Winners have been Socially Aware or Green

Take-Aways

Business ideas on young people’s minds tend to have social benefits.

People are more likely to support social entrepreneurship with their votes.

Company: Advanta Target market : Small business owners/entrepreneurs Objective : Engage small business owners & entrepreneurs in cause marketing Platform : Credit card & online community/blog Incentive : Branded credit card and competitive advantage Launched : 2008 SOCIAL MEDIA CAUSE MARKETING “ 79% of consumers said if price and quality were similar, they would switch to a brand associated with a good cause.” 2008 Cone Cause Evolution Study

Company: Advanta

Target market : Small business owners/entrepreneurs

Objective : Engage small business owners & entrepreneurs in cause marketing

Platform : Credit card & online community/blog

Incentive : Branded credit card and competitive advantage

Launched : 2008

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