Max Gladwell Opportunity Green

SOCIAL MEDIA GREEN LIVING

THE NEXUS OF SOCIAL MEDIA & GREEN LIVING

Creators Critics Collectors Joiners Spectators Inactives FORESTER SOCIAL TECHNOGRAPHICS
How are people using social media technologies?
What are people doing on the social web?
How is your target market using the social web?
Where can you build or add value to your product or service?
Which social media tools or channels are right for your business?

2008 MARKS THE TIPPING FOR SOCIAL MEDIA “ It will soon be no more remarkable that your grandmother reads a blog than that she reads email.” --Josh Bernoff, Forester Research Spectators grew by 21% Inactives dropped by 19%

Advanta Bank Corp. THE INNOVATION ECONOMY

SOCIAL MEDIA MARKETING
Company: Advanta
Target market : Small business owners/entrepreneurs
Objective : Reach younger, tech-savvy consumers
Platform : Business Idea Community
Incentive : $10,000 prize for monthly winner
Launched : Sept 2007

IDEABLOB RESULTS
4,000 Ideablob Ideas Posted to Date
80,000 Registered Users
600,000 Unique Visitors
3 Million Pageviews
35% of Ideablob Ideas are either Socially Aware or Green
75% of Winners have been Socially Aware or Green
Take-Aways
Business ideas on young people’s minds tend to have social benefits.
People are more likely to support social entrepreneurship with their votes.

Company: Advanta
Target market : Small business owners/entrepreneurs
Objective : Engage small business owners & entrepreneurs in cause marketing
Platform : Credit card & online community/blog
Incentive : Branded credit card and competitive advantage
Launched : 2008
SOCIAL MEDIA CAUSE MARKETING “ 79% of consumers said if price and quality were similar, they would switch to a brand associated with a good cause.” 2008 Cone Cause Evolution Study

[email_address] MEDIA MAXWELL

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Max Gladwell Opportunity Green

by Max Gladwell on Nov 09, 2008

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Max Gladwell Opportunity Green — Presentation Transcript