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Leveraging Online Social Networking For Business
 

Leveraging Online Social Networking For Business

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How to manage risks and issues of online social networking, and fifty ideas to use online social networking to improve your business.

How to manage risks and issues of online social networking, and fifty ideas to use online social networking to improve your business.

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  • Refer to the recent @TechCrunch example of when your PR play can go just a little off-track!
  • This is the AS/NZS 4360:2004 we talked about previously.
  • Soon to have RSS Feed. Set up Google Alerts easily enough, and it’s free. Not foolproof, not immediate, but you will probably find out something soon enough.
  • It’s the year 2020, and your legs are stretched out under your desk and a coffee is in your hand. You are successful. You did well at university, you qualified as a CPA and deal with challenging, business-related issues every day. Your work is interesting, and you love working with clients. Of course, you did have to take your mother’s maiden name after that unfortunate incident in 2010, but life is good and you’ve got coffee.The telephone rings. Your boss, Jenna, wants you to meet her prospective client. You enter the room and shake the hand of the client, who vigorously pumps your hand. The vigorous pumping suddenly freezes. You know what’s coming. So does Jenna, who glares at you darkly. The client laughs and bursts out, “Hey. I remember you. Aren’t you the one in that video with the llama? You know, the Llama Loser? Nice tattoo by the way.”Your heart sinks – it has happened again. It is difficult to give clients serious business advice when that image keeps playing over in their head. You feel like screaming, “Leave me alone!”
  • Demographics: Not for profits, Public Sector, SME’s? Corporates? Public Practice.Do the housekeeping items.
  • WebsitesFacebook and MySpace are the most well-known examples. Blogs such as wordpress.com and livejournal.comYouTube, Flickr, PhotoBucket, Yahoo, TwitterThe CPA Congress 2008 website at cpacongress.ning.com is an example of a private social network. Is it different?Not really, people always talked to each other and said ‘stuff’ – blowing off steamTrouble is those conversations at barbecues were never indexed by Google.Frequently we forget the context of the forum – and its accessibility – and say ‘regrettable’ things.The growth of online social networkingSeptember 2006 – Facebook in AustraliaFebruary 2009 - 4.4 million Australian usersAppears to be here for some time, in some formEmployees expect to have access, customers use it to discuss and evaluate businessesA general distrust of advertising, but a trust of an online user
  • When the conversation is positive, this is great word-of-mouth advertising. Before the arrival of the internet, the saying was that a customer with good news told three people, whereas a customer with bad news told, at most, ten. Today, the rules have changed. One twenty-something using Twitter on her mobile phone complained about the service from a retail store - whilst still in the store. Her seven hundred and eighty-nine followers immediately received that message. Even worse for the store, the conversation now shows up in internet searches. It is difficult for a business to cope when its customers complain of bad service before the salesman has even noticed them. The challenge is even greater when the business does not realise that the complaint has been made. The business is deaf to this world, and does not hear the customer’s loud complaints at the on-line water-cooler. Prospective customers will quickly find these negative comments. If the business does not hear its customers yelling, customers will likely take their business elsewhere.
  • There are essentially seven business risks that arise from the use of online social networking.

Leveraging Online Social Networking For Business Leveraging Online Social Networking For Business Presentation Transcript